1. Social Media Victories If you’re curious …
Schwerdtfeger
[ shwert – feger ]
an old German name meaning
“sword smith”. 13 letters,
only 3 vowels, all e’s.
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Mortgage Broker 2005 January 19th, 2006
8 00
$2
Hotel seminars to find clients … I posted something to find …
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I became a believer! Modern Marketing
OFFLINE ONLINE
vs
Marketing Marketing
… and people found it.
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2. The Big Four … What is Social Media?
Social Media Social Networks
Facebook
LinkedIn
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What is Social Media? What is Social Media?
Social Bookmarking Blogging Directories
DIGG Technorati
Delicious BlogCatalog
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What is Social Media? What is Social Media?
Group Platforms Micro-Blogging Utilities
Meetup Twitter
Yahoo Groups FriendFeed
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3. What is Social Media? What is Social Media?
Sharing Communities Platforms that
facilitate
YouTube
communication
Flickr between users.
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What is Social Media? Think: Hub & Spokes
The Centerpiece …
Your BLOG
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The Conversation … 2009 Twitter Study
40% of tweets are “pointless babble”.
38% are conversational between users.
8.5% are self-promotion or spam.
Only 8.7% have “pass-along value”.
Pear Analytics, 2009
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4. #webify Tweets 4 Reasons to Tweet
Community – Interact with Followers.
Business – Promote your Products.
Wisdom – Demonstrate your Expertise.
Life – Share a bit of your Personal Life.
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Corporate Successes Twitter Tools
TweetLater – Automate Twitter Feed.
Twellow – Find People in your Industry.
TweetDeck – Organize your Following.
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Kogi BBQ The Opportunity …
Participate
in the
Conversation
www.WebifyBook.com Chapter 31 – Leverage Twitter
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5. The Contacts … Emails from LinkedIn
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Learn from
the best.
2
3
4
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Buddy Media The Opportunity …
Communicate
with
+ 300% Precision
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6. The Community … Where is Facebook?
Casual Professional
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Facebook Facilities Facebook Profiles
Profiles – People with friends & family. Visibility – 2 hurdles.
Groups – People with similar interests. Messages = emails.
Pages – Brand property for businesses. Limited to 5000 “Friends”.
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Facebook Groups Facebook Pages
Visibility – 1 hurdles. Visibility – 0 hurdles.
Messages = depends. Messages = updates.
Unlimited Group “Members”. Unlimited Page “Fans”.
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7. Sending Updates Facebook for Business
Create a Facebook Page or Group.
Post cool events people want to attend.
Promote events w/ Facebook PPC ads.
Post & tag photos and videos of events.
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Tag People in Photos Adobe: Real or Fake?
Joanne Smith
Karla Jones
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The Opportunity … The Channel …
Engage
Your
Community
Chapter 29 – Leverage Facebook
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8. What Inspires Trust? Educational Content
High Video Content
Audio Content
Text with a Photo
Low Text Only
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Necessary Equipment Australia Tourism
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Best Job in the World Copy Tags
1929 Wall Street
34,684 video applications submitted. Stock Market Crash
(Views = 89,693)
425,000 email-verified votes cast.
So use the same
Enormous worldwide media exposure. (or similar) title,
description & tags!
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9. Will it Blend? The Opportunity …
Leverage
+ 700% Rich
Media
www.WebifyBook.com Chapter 54 – Upload YouTube Videos
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Review Opportunities Populate the Internet!
Twitter – Participate in the Conversation.
LinkedIn – Communicate with Precision.
Facebook – Engage Your Community.
YouTube – Leverage Rich Media.
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Webify Your Business
Internet Marketing
Secrets for the
Self-Employed
$18.95
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