CASE STUDY: Know what you’re talking about – How outstanding content won us a B2B Award

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CASE STUDY: Know what you’re talking about – How outstanding content won us a B2B Award Sally Pritchett, co-owner, Something Big and Katy Starling, marketing communications manager, DHL Express UK.

Marketing

KATY STARLING
HEAD OF COMMUNICATIONS | DHL EXPRESS UK

SALLY PRITCHETT
DIRECTOR | CO OWNER | SOMETHING BIG LTD

#1 FIND THE RIGHT
CONVERSATION TO LEAD
LOGISTIC
S
EXPORT
‘V’

#2 LEAVE YOUR JARGON
AT THE FRONT DOOR
LANES
DESTINATIONS

#3 BE PREPARED TO PAINT
THE FOURTH BRIDGE

#6 PROMOTE YOUR CONTENT
INTERNALLY AS WELL
AS EXTERNALLY

#8 DELIVER
OUTPUTS,
MEASURE
IMPACT
MARKET SHARE
REVENUE GROWTH

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CASE STUDY: Know what you’re talking about – How outstanding content won us a B2B Award

2. KATY STARLING HEAD OF COMMUNICATIONS | DHL EXPRESS UK

3. SALLY PRITCHETT DIRECTOR | CO OWNER | SOMETHING BIG LTD

10.

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15.

16.

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18. #1 FIND THE RIGHT CONVERSATION TO LEAD LOGISTIC S EXPORT ‘V’

19. #2 LEAVE YOUR JARGON AT THE FRONT DOOR LANES DESTINATIONS

20. #3 BE PREPARED TO PAINT THE FOURTH BRIDGE

21. #4 STICK TO YOUR KNITTING

22. #5 BECOME EXPERTS (OR FIND SOME!)

23. #6 PROMOTE YOUR CONTENT INTERNALLY AS WELL AS EXTERNALLY

24. #7 ENJOY WORKING TOGETHER

25. #8 DELIVER OUTPUTS, MEASURE IMPACT MARKET SHARE REVENUE GROWTH

26. #9 CELEBRATE TOGETHER

27. THANK YOU QUESTIONS? LETS TALK…