SlideShare ist ein Scribd-Unternehmen logo

Seduce your prospect with stories

•
•
B2BCamp
B2BCamp

by Kyle Van Pelt, Zoompf

Unterhaltung & HumorBildung
1 von 7
Downloaden Sie, um offline zu lesen
Seduce Your Prospect With Stories Bringing Hollywood To B2B @KyleVanPelt
First..A Story Story: How to gain wisdom
Why Was Inception So Popular?
Why Do I Keep Watching Mad Men?
Elements of a Great Story There are 6 critical elements to a great story: 1. Unforgettable Characters 2. Status Quo 3. Inciting Incident 4. Crisis 5. Climax 6. Resolution/New Status Quo @KyleVanPelt @KyleVanPelt
Why Stories Work ● When you tell a story you are less likely to ever forget it again because it's emotional. ● Language processing parts in our brain are activated. ● Any other area in our brain that we would use when experiencing the events of the story are too. @KyleVanPelt
Does This Work In Sales? ● Can you be unforgettable? ● Can your product solve a crisis? ● Can you activate those parts of your prospects brain? ● People buy based on emotion NOT logic. ● Stories create emotion + People buy based on emotion = Sales. @KyleVanPelt

Empfohlen

How To Make It Right
How To Make It RightHow To Make It Right
How To Make It RightSuccess Circle Workshops
 
Nickelodeon Integrated Marketing Legacy Project: Brainstorming
Nickelodeon Integrated Marketing Legacy Project: BrainstormingNickelodeon Integrated Marketing Legacy Project: Brainstorming
Nickelodeon Integrated Marketing Legacy Project: BrainstormingJillian Koehnken
 
5 things successful people do
5 things successful people do5 things successful people do
5 things successful people doKen Kowal
 
Map To A Successful Marketing Plan
Map To A Successful Marketing PlanMap To A Successful Marketing Plan
Map To A Successful Marketing PlanTyler Leach
 
Cross Functional Teams and the Product Manager
Cross Functional Teams and the Product ManagerCross Functional Teams and the Product Manager
Cross Functional Teams and the Product ManagerSVPMA
 
Living with the Media 247
Living with the Media 247Living with the Media 247
Living with the Media 247Andrew Chow ✯ Keynote Speaker ✯
 
Running with the Big Dogs - Angela Benard
Running with the Big Dogs - Angela BenardRunning with the Big Dogs - Angela Benard
Running with the Big Dogs - Angela BenardBlackbaud
 
Building Business One Story at a Time
Building Business One Story at a Time Building Business One Story at a Time
Building Business One Story at a Time Gloria Bell
 

Empfohlen

How To Make It Right
How To Make It RightHow To Make It Right
How To Make It RightSuccess Circle Workshops
 
Nickelodeon Integrated Marketing Legacy Project: Brainstorming
Nickelodeon Integrated Marketing Legacy Project: BrainstormingNickelodeon Integrated Marketing Legacy Project: Brainstorming
Nickelodeon Integrated Marketing Legacy Project: BrainstormingJillian Koehnken
 
5 things successful people do
5 things successful people do5 things successful people do
5 things successful people doKen Kowal
 
Map To A Successful Marketing Plan
Map To A Successful Marketing PlanMap To A Successful Marketing Plan
Map To A Successful Marketing PlanTyler Leach
 
Cross Functional Teams and the Product Manager
Cross Functional Teams and the Product ManagerCross Functional Teams and the Product Manager
Cross Functional Teams and the Product ManagerSVPMA
 
Living with the Media 247
Living with the Media 247Living with the Media 247
Living with the Media 247Andrew Chow ✯ Keynote Speaker ✯
 
Running with the Big Dogs - Angela Benard
Running with the Big Dogs - Angela BenardRunning with the Big Dogs - Angela Benard
Running with the Big Dogs - Angela BenardBlackbaud
 
Building Business One Story at a Time
Building Business One Story at a Time Building Business One Story at a Time
Building Business One Story at a Time Gloria Bell
 
First 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationFirst 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationB2BCamp
 
Why CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth HackingWhy CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth HackingB2BCamp
 
Heroic Art of Story Selling
Heroic Art of Story SellingHeroic Art of Story Selling
Heroic Art of Story SellingBrandon Blank
 
Using curation in content marketing to drive traffic
Using curation in content marketing to drive trafficUsing curation in content marketing to drive traffic
Using curation in content marketing to drive trafficB2BCamp
 
7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketing7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketingB2BCamp
 
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!B2BCamp
 
Strategic snooping
Strategic snoopingStrategic snooping
Strategic snoopingB2BCamp
 
Keeping Leads in Play
Keeping Leads in PlayKeeping Leads in Play
Keeping Leads in PlayB2BCamp
 
Have Leads Forever
Have Leads ForeverHave Leads Forever
Have Leads ForeverB2BCamp
 
B2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First SyndromeB2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First SyndromeB2BCamp
 
Social gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problemSocial gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problemB2BCamp
 
Using Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media MarketingUsing Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media MarketingB2BCamp
 
Advanced Lead Generation Techniques
Advanced Lead Generation TechniquesAdvanced Lead Generation Techniques
Advanced Lead Generation TechniquesB2BCamp
 
Using what youve got
Using what youve gotUsing what youve got
Using what youve gotB2BCamp
 
5 minutes of power
5 minutes of power5 minutes of power
5 minutes of powerB2BCamp
 
In App Engagement
In App EngagementIn App Engagement
In App EngagementB2BCamp
 
Story of a tomato
Story of a tomatoStory of a tomato
Story of a tomatoB2BCamp
 
B2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B salesB2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B salesB2BCamp
 
Jobs act webinar updated jan2013
Jobs act webinar updated jan2013Jobs act webinar updated jan2013
Jobs act webinar updated jan2013B2BCamp
 
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
 
Human-Centric Storytelling in Business
Human-Centric Storytelling in BusinessHuman-Centric Storytelling in Business
Human-Centric Storytelling in BusinessKubo Finland
 
Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)Marc Abraham
 

Weitere ähnliche Inhalte

Andere mochten auch

First 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationFirst 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationB2BCamp
 
Why CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth HackingWhy CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth HackingB2BCamp
 
Heroic Art of Story Selling
Heroic Art of Story SellingHeroic Art of Story Selling
Heroic Art of Story SellingBrandon Blank
 
Using curation in content marketing to drive traffic
Using curation in content marketing to drive trafficUsing curation in content marketing to drive traffic
Using curation in content marketing to drive trafficB2BCamp
 
7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketing7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketingB2BCamp
 
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!B2BCamp
 
Strategic snooping
Strategic snoopingStrategic snooping
Strategic snoopingB2BCamp
 
Keeping Leads in Play
Keeping Leads in PlayKeeping Leads in Play
Keeping Leads in PlayB2BCamp
 
Have Leads Forever
Have Leads ForeverHave Leads Forever
Have Leads ForeverB2BCamp
 
B2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First SyndromeB2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First SyndromeB2BCamp
 
Social gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problemSocial gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problemB2BCamp
 
Using Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media MarketingUsing Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media MarketingB2BCamp
 
Advanced Lead Generation Techniques
Advanced Lead Generation TechniquesAdvanced Lead Generation Techniques
Advanced Lead Generation TechniquesB2BCamp
 
Using what youve got
Using what youve gotUsing what youve got
Using what youve gotB2BCamp
 
5 minutes of power
5 minutes of power5 minutes of power
5 minutes of powerB2BCamp
 
In App Engagement
In App EngagementIn App Engagement
In App EngagementB2BCamp
 
Story of a tomato
Story of a tomatoStory of a tomato
Story of a tomatoB2BCamp
 
B2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B salesB2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B salesB2BCamp
 
Jobs act webinar updated jan2013
Jobs act webinar updated jan2013Jobs act webinar updated jan2013
Jobs act webinar updated jan2013B2BCamp
 
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
 

Andere mochten auch (20)

First 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing AutomationFirst 5 Campaigns You Should Run with Marketing Automation
First 5 Campaigns You Should Run with Marketing Automation
 
Why CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth HackingWhy CMOs need to adopt Growth Hacking
Why CMOs need to adopt Growth Hacking
 
Heroic Art of Story Selling
Heroic Art of Story SellingHeroic Art of Story Selling
Heroic Art of Story Selling
 
Using curation in content marketing to drive traffic
Using curation in content marketing to drive trafficUsing curation in content marketing to drive traffic
Using curation in content marketing to drive traffic
 
7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketing7 entrepreneurial lessons for sales and marketing
7 entrepreneurial lessons for sales and marketing
 
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
10.5 Advanced Tips for Demand Generation, Stuff I Promise You Don't Know!
 
Strategic snooping
Strategic snoopingStrategic snooping
Strategic snooping
 
Keeping Leads in Play
Keeping Leads in PlayKeeping Leads in Play
Keeping Leads in Play
 
Have Leads Forever
Have Leads ForeverHave Leads Forever
Have Leads Forever
 
B2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First SyndromeB2BCamp: ANNUITAS Technology First Syndrome
B2BCamp: ANNUITAS Technology First Syndrome
 
Social gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problemSocial gastronomy define the buyer adoption problem
Social gastronomy define the buyer adoption problem
 
Using Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media MarketingUsing Metrics to Monitor and Manage Your Social Media Marketing
Using Metrics to Monitor and Manage Your Social Media Marketing
 
Advanced Lead Generation Techniques
Advanced Lead Generation TechniquesAdvanced Lead Generation Techniques
Advanced Lead Generation Techniques
 
Using what youve got
Using what youve gotUsing what youve got
Using what youve got
 
5 minutes of power
5 minutes of power5 minutes of power
5 minutes of power
 
In App Engagement
In App EngagementIn App Engagement
In App Engagement
 
Story of a tomato
Story of a tomatoStory of a tomato
Story of a tomato
 
B2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B salesB2BCamp Session: Why Personality is an underused asset in B2B sales
B2BCamp Session: Why Personality is an underused asset in B2B sales
 
Jobs act webinar updated jan2013
Jobs act webinar updated jan2013Jobs act webinar updated jan2013
Jobs act webinar updated jan2013
 
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based Marketing
 

Ähnlich wie Seduce your prospect with stories

Human-Centric Storytelling in Business
Human-Centric Storytelling in BusinessHuman-Centric Storytelling in Business
Human-Centric Storytelling in BusinessKubo Finland
 
Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)Marc Abraham
 
How do you build a world changing brand?
How do you build a world changing brand?How do you build a world changing brand?
How do you build a world changing brand?Sean O'Connor
 
Xebia State of Product Management, 17 May '19
Xebia State of Product Management, 17 May '19Xebia State of Product Management, 17 May '19
Xebia State of Product Management, 17 May '19Marc Abraham
 
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...Rock & Bloom
 
Boring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling TechniquesBoring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling TechniquesFilestage
 
Selling To The Mind: An Intro To NeuroSelling
Selling To The Mind: An Intro To NeuroSellingSelling To The Mind: An Intro To NeuroSelling
Selling To The Mind: An Intro To NeuroSellingSales Impact Academy
 
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...Product Camp Brasil
 
Data storytelling sxsw panel submission
Data storytelling sxsw panel submissionData storytelling sxsw panel submission
Data storytelling sxsw panel submissionKerry Edelstein
 
Winery and vineyard business 215
Winery and vineyard business 215Winery and vineyard business 215
Winery and vineyard business 215Glenn Muske
 
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400Bryan Sheldon Yu
 
Your journey Women In Action
Your journey Women In ActionYour journey Women In Action
Your journey Women In ActionMushood Badulla
 
Good storytelling beats good selling
Good storytelling beats good sellingGood storytelling beats good selling
Good storytelling beats good sellingJoe Kern
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)Gagan Malhotra
 
Game of inches workbook
Game of inches workbookGame of inches workbook
Game of inches workbookGame of Inches
 
Learn@Campus PR for Startups
Learn@Campus PR for StartupsLearn@Campus PR for Startups
Learn@Campus PR for StartupsSLDrinkwater
 
The Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekThe Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekGijsbregt Vijn
 
The Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekThe Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekLemon Scented Tea
 

Ähnlich wie Seduce your prospect with stories (20)

Human-Centric Storytelling in Business
Human-Centric Storytelling in BusinessHuman-Centric Storytelling in Business
Human-Centric Storytelling in Business
 
Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)Managing Frustrations = Product Development (UX Istanbul '19)
Managing Frustrations = Product Development (UX Istanbul '19)
 
How do you build a world changing brand?
How do you build a world changing brand?How do you build a world changing brand?
How do you build a world changing brand?
 
Xebia State of Product Management, 17 May '19
Xebia State of Product Management, 17 May '19Xebia State of Product Management, 17 May '19
Xebia State of Product Management, 17 May '19
 
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...
Close Prospects, Open Relationships _ George Leith, Conquer Local Connect Ma...
 
Boring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling TechniquesBoring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling Techniques
 
Selling To The Mind: An Intro To NeuroSelling
Selling To The Mind: An Intro To NeuroSellingSelling To The Mind: An Intro To NeuroSelling
Selling To The Mind: An Intro To NeuroSelling
 
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...
[Product Camp 2020] - Desenvolvimento de pessoas: Ferramentas e dicas prática...
 
Building a story brand
Building a story brandBuilding a story brand
Building a story brand
 
Data storytelling sxsw panel submission
Data storytelling sxsw panel submissionData storytelling sxsw panel submission
Data storytelling sxsw panel submission
 
Winery and vineyard business 215
Winery and vineyard business 215Winery and vineyard business 215
Winery and vineyard business 215
 
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
 
Your journey Women In Action
Your journey Women In ActionYour journey Women In Action
Your journey Women In Action
 
Good storytelling beats good selling
Good storytelling beats good sellingGood storytelling beats good selling
Good storytelling beats good selling
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Game of inches workbook
Game of inches workbookGame of inches workbook
Game of inches workbook
 
Learn@Campus PR for Startups
Learn@Campus PR for StartupsLearn@Campus PR for Startups
Learn@Campus PR for Startups
 
The Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekThe Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle Zomerweek
 
The Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle ZomerweekThe Story Makes The Brand: Libelle Zomerweek
The Story Makes The Brand: Libelle Zomerweek
 

Mehr von B2BCamp

The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...B2BCamp
 
B2BCamp- BigDrum, b2b search marketing & conversion optimization
B2BCamp- BigDrum, b2b search marketing & conversion optimizationB2BCamp- BigDrum, b2b search marketing & conversion optimization
B2BCamp- BigDrum, b2b search marketing & conversion optimizationB2BCamp
 
Cadence, Create Scalable and Sustainable Sales Development Process
Cadence, Create Scalable and Sustainable Sales Development ProcessCadence, Create Scalable and Sustainable Sales Development Process
Cadence, Create Scalable and Sustainable Sales Development ProcessB2BCamp
 
Metrics driven sales prospecting
Metrics driven sales prospectingMetrics driven sales prospecting
Metrics driven sales prospectingB2BCamp
 
Objection handling 201
Objection handling 201Objection handling 201
Objection handling 201B2BCamp
 
Call purpose - Worksheet
Call purpose - WorksheetCall purpose - Worksheet
Call purpose - WorksheetB2BCamp
 
Keynote - What Great Sales People Do
Keynote - What Great Sales People DoKeynote - What Great Sales People Do
Keynote - What Great Sales People DoB2BCamp
 
Create a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysCreate a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysB2BCamp
 
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing Career
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing CareerAvoiding the Dinosaur Syndrome: Managing your B2B Marketing Career
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing CareerB2BCamp
 
B2B Email Deliverability - Getting to the Inbox
B2B Email Deliverability - Getting to the InboxB2B Email Deliverability - Getting to the Inbox
B2B Email Deliverability - Getting to the InboxB2BCamp
 
Sales Intelligence - Bringing your CRM Data to Life
Sales Intelligence - Bringing your CRM Data to LifeSales Intelligence - Bringing your CRM Data to Life
Sales Intelligence - Bringing your CRM Data to LifeB2BCamp
 

Mehr von B2BCamp (11)

The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
 
B2BCamp- BigDrum, b2b search marketing & conversion optimization
B2BCamp- BigDrum, b2b search marketing & conversion optimizationB2BCamp- BigDrum, b2b search marketing & conversion optimization
B2BCamp- BigDrum, b2b search marketing & conversion optimization
 
Cadence, Create Scalable and Sustainable Sales Development Process
Cadence, Create Scalable and Sustainable Sales Development ProcessCadence, Create Scalable and Sustainable Sales Development Process
Cadence, Create Scalable and Sustainable Sales Development Process
 
Metrics driven sales prospecting
Metrics driven sales prospectingMetrics driven sales prospecting
Metrics driven sales prospecting
 
Objection handling 201
Objection handling 201Objection handling 201
Objection handling 201
 
Call purpose - Worksheet
Call purpose - WorksheetCall purpose - Worksheet
Call purpose - Worksheet
 
Keynote - What Great Sales People Do
Keynote - What Great Sales People DoKeynote - What Great Sales People Do
Keynote - What Great Sales People Do
 
Create a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 DaysCreate a Winning Lead Nurturing Campaign in 90 Days
Create a Winning Lead Nurturing Campaign in 90 Days
 
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing Career
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing CareerAvoiding the Dinosaur Syndrome: Managing your B2B Marketing Career
Avoiding the Dinosaur Syndrome: Managing your B2B Marketing Career
 
B2B Email Deliverability - Getting to the Inbox
B2B Email Deliverability - Getting to the InboxB2B Email Deliverability - Getting to the Inbox
B2B Email Deliverability - Getting to the Inbox
 
Sales Intelligence - Bringing your CRM Data to Life
Sales Intelligence - Bringing your CRM Data to LifeSales Intelligence - Bringing your CRM Data to Life
Sales Intelligence - Bringing your CRM Data to Life
 

Kürzlich hochgeladen

Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls AgencyHire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls AgencyNitya salvi
 
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.Nitya salvi
 
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls AgencyHire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls AgencyNitya salvi
 
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...hotbabesbook
 
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...rahim quresi
 
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...rahim quresi
 
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...SUHANI PANDEY
 
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...rahim quresi
 
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...priyasharma62062
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...rajveermohali2022
 
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...rahim quresi
 
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...hotbabesbook
 
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...Nitya salvi
 
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...hotbabesbook
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingNitya salvi
 
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24... Shivani Pandey
 
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...SUHANI PANDEY
 
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment Booking
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment BookingRanikhet call girls 📞 8617697112 At Low Cost Cash Payment Booking
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment BookingNitya salvi
 
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...mriyagarg453
 

Kürzlich hochgeladen (20)

Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls AgencyHire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
 
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
 
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls AgencyHire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
 
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
 
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
 
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
 
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
VIP Model Call Girls Budhwar Peth ( Pune ) Call ON 8005736733 Starting From 5...
 
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...
(Verified Models) Airport Kolkata Escorts Service (+916297143586) Escort agen...
 
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...
Navi Mumbai Call Girls -📞9833754194-Call Girls Number Vashi-Nerul Call Girls ...
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
 
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
Sonagachi ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Rea...
 
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...
Thane West \ Escort Service in Mumbai - 450+ Call Girl Cash Payment 983332523...
 
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...
VIP ( Goa Call Girls ) Margao Beach👉 8617370543 Escort Service Enjoy Your Dre...
 
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
 
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment BookingKanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
Kanpur call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
 
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
VIP Model Call Girls Vijayawada ( Pune ) Call ON 8005736733 Starting From 5K ...
 
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment Booking
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment BookingRanikhet call girls 📞 8617697112 At Low Cost Cash Payment Booking
Ranikhet call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Koregaon Park ( Pune ) Call ON 8005736733 Starting From ...
 
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...
Navsari Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girl...
 

Seduce your prospect with stories

  • 1. Seduce Your Prospect With Stories Bringing Hollywood To B2B @KyleVanPelt
  • 2. First..A Story Story: How to gain wisdom
  • 3. Why Was Inception So Popular?
  • 4. Why Do I Keep Watching Mad Men?
  • 5. Elements of a Great Story There are 6 critical elements to a great story: 1. Unforgettable Characters 2. Status Quo 3. Inciting Incident 4. Crisis 5. Climax 6. Resolution/New Status Quo @KyleVanPelt @KyleVanPelt
  • 6. Why Stories Work ● When you tell a story you are less likely to ever forget it again because it's emotional. ● Language processing parts in our brain are activated. ● Any other area in our brain that we would use when experiencing the events of the story are too. @KyleVanPelt
  • 7. Does This Work In Sales? ● Can you be unforgettable? ● Can your product solve a crisis? ● Can you activate those parts of your prospects brain? ● People buy based on emotion NOT logic. ● Stories create emotion + People buy based on emotion = Sales. @KyleVanPelt