Sales Intelligence - Bringing your CRM Data to Life
Call Purpose - Make it all about them
1. make it all about them
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2. Think of it from their perspective, what
would make a visit from you valuable?
INSTEAD of telling the prospect what you
do, tell them what you will do FOR THEM
Have a conversation vs. conducting an
interrogation (or giving a presentation)
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3. Industry information
Regulatory changes
New results achieved
Case study or white paper
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4. Talk about process vs. power to uncover how
decisions are made and by whom
Is there anything (else) I can do for you
today?
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