Peter Aronstam presents to 'Rainmakers' about the B2B CFO model.

1. “Every company…needs a Chief Financial
Officer.”
Peter Aronstam
Partner B2B CFO®

2. • Founded 1987
• Headquartered in Phoenix, AZ
• Nation’s largest CFO firm serving
ABOUT B2B CFO
entrepreneurial, growth and mid-market companies
with revenues <$75 million
• 220 Partners in 45 states, representing >6,000 years
of cumulative experience.
• Partners average 25 years business experience;
senior level executives with a broad expertise
• Partners work with more than 600 businesses with
combined annual sales >$3 Billion
• Please visit online at www.b2bcfo.com
B2B CFO® in INC. 5000 list
184% Growth Earns B2B CFO® Spot in
the 2010 List of Fastest Growing
Companies in America.

3. Why are we unique

4. Power of the Partnership

5. Typical Client
(Day One) • Owner has become a
“Minder”
• Lack of financial
visibility
• Poor cash flow
• Weak margins
Finders
• Exposure to fraud
Minders
• Low business value
Grinders

6. Business
owner • Misjudges how well the
“illusions” company is doing
• Mistakes in reading
financial information
• Overestimates cash
flow of business
• Makes poor choices due
to faulty data

7. Where is the Cash Going?
• Receivables increasing
• Excess inventory
• Excess capital
expenditures
• Operating expenses
out of control
=
Owner contributing
cash to cover overhead

8. Our Approach

9. Our Value Proposition

10. 5
ways • More time for owner
• Increased financial visibility
• Make company more
bankable
• Build company value
we can help • Develop exit strategy

11. 7 Sustainable sales
ways Managing gross margin
Working capital management
Capital expenditures
Credit facilities
to get more
Cash driver metrics
cash
Projections

12. What do
Company
Executives
need for
financial
success?
More Time
An Exit Strategy
Reduced Overhead

13. Dashboards

14. Typical Client Owner now has:
(After Phase 2)
• Goal clarity
• Increased profits and cash
• Trusted long term advisor
• Seasoned partner
• National partner resources
• Successful exit strategies
• No contract

15. Where do I go Virtual resources
for help? include:
• Bankers/ finance
companies/ investors
• Lawyers
• CPAs/ tax advisors
• Risk managers
• Employment/ benefits/
payroll
• Wealth managers

16. “Ideal Referral” • Business Owner
• Chief Executive Officer
• Executive Director (Not
for Profit)
of a company/NFP with revenues
<$75 million p.a.
If they do not require my
services, they are likely to know
someone in a peer group who does

17. “Ideal Client” • Business Owner
• Chief Executive Officer
• Executive Director (Not
for Profit)
of a company/NFP with revenues
<$75 million p.a. wanting to
increase cash, profitability, sales
and company value (with or
without an exit)

18. Peter Aronstam
Partner - B2B CFO®
954-260-1918
paronstam@b2bcfo.com