1. MN AMA & MIMA—Search Engine Marketing 101 Raise Visibility & Drive Traffic May 5, 2009

3. Placement Test Do You Know Your Acronyms?

5. Brief History of Search Engines Search 101

10. Online Spending Comparison

18. Google - Organic Rankings #1 Organic Ranking #2 Organic Ranking #3 Organic Ranking

19. Google - Paid Rankings #1 Paid Ranking #2 Paid Ranking #3 Paid Ranking #4 Paid Ranking #5 Paid Ranking

21. How Users See a Listings Screen

22. Search Engine Optimization Search 101

25. Metadata

26. Content Alignment

28. PPC Search Advertising Search 101

30. PPC: Search Match #1 Search Match #2 Search Match #3 Search Match #4 - #7 Search Match Listings

31. PPC: Content Match #1 Content Match Previous #3 Fidelity.com loses placement in Content Match #2 Content Match

32. PPC: Content Match #1 Content Match #2 Content Match #3 Content Match

34. How Search Marketing Effects campaign & Website Planning Sanarus Site Development - BreastLumpInfo.com

39. Keywords Keywords Advertiser Competition Approx Search Volume: July Approx Avg Search Volume breast pain 0.93 165000 201000 breast surgery 1 165000 110000 www.breastlumpinfo.com/breast-surgery-alternatives/ breast symptoms 0 40500 49500 www.breastlumpinfo.com/breast-lump-symptoms/ breast lump 0.86 40500 40500 www.breastlumpinfo.com/breast-lumps/ breast biopsy 0.8 33100 40500 www.breastlumpinfo.com/breast-biopsy-procedure/ sore breasts 0.66 27100 27100 breast health 0.8 33100 27100 breast cyst 0.66 22200 22200 breast lumps 0.86 22200 22200 lumps breast 0.26 22200 22200 breast lumps 0.73 22200 22200 breast cyst 0.66 22200 22200 breast mri 0.6 22200 22200 breast disease 0.6 22200 22200 www.breastlumpinfo.com/breast-disease-treatment/ breast ultrasound 0.73 18100 18100 breast tumor 0.93 12100 14800 www.breastlumpinfo.com/breast-tumors/ breast cysts 0.53 14800 14800

41. <title>Breast Lump Info</title> <meta name=&quot;keywords&quot; content=&quot;breast lumps, breast lump, benign breast lump&quot; /> <meta name=&quot;description&quot; content=&quot;Have you found a Breast Lump? Information is power. BreastLumpInfo.com has the latest information for women whose breast lump has been diagnosed as benign. &quot; />

43. Results: Ranking No. 3 & 4 in organic results for “ Breast Lump Info ”

44. Results: Ranking No. 7 in organic results for “ Breast Lump Diagnosis ”

45. Sanarus PPC Example

48. Case Study Using Search Campaigns to Discover New Markets Search 101

51. Bellcomb

53. Bellcomb

61. Future Development Search 101

67. POP QUIZ Search 101

72. Thanks for Listening Questions?