201501 gests423 s6_part_i

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GESTS423
Intellectual Property Management &
Technology Transfer
Session 6: Valorisation plan
Step I: What?
Azèle Mathieu, PhD
February - June 2015

Which concepts of the course does this article illustrate?
GESTS423 – Technology Transfer – © Azèle Mathieu
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INSIGHTS REGARDING THE ARTICLE
“Graphene: Patent surge reveals
global race?”

Concepts illustrated in the article
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 European paradox
 # patents, indicator of industry interest, S-curve, tecnology curve, adoption
 Triple Helix model
 Absorptive capacity
 Product-patent => process-patent more easy to applied for
 Open innovation
 Offensive strategy
 Lack of structural funds for universities/public research
 Invention with different applications
 Public support
 Innovation output: patent, what does it mean?
 Technology frontier
 Gap/delay between research/innovation and impact on the economy
 Open innovation, diminution of private labs, lack of absorptive capacity
 Underinvestment

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WHAT SHOULD YOU TAKE INTO ACCOUNT
WHEN COMMERCIALISING A PATENT?

The Valorisation Plan (VP)
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 As you make a Business Plan when you want to launch a
new company
 You make a Valorisation Plan when you want to make a new
invention/competences useful for the society
 The VP is built around 4 main axes:
● What?
● To who?
● How much?
● How?

Agenda for forthcoming courses
• The Valorisation Plan
● What?
● To who?
● How much?
● How?
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VP: What?
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May look obvious at first sight…
… but it is not
 Understand what you have in hands
 Define what you will (not) sell and to who

VP: What?
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(i) Technologie(s) – invention?
(ii) Patent(s)?
(iii) Innovation?
(iv) Market(s) & industrie(s)?

3D printing
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“Three-dimensional printing makes it as cheap to create single items as it is to
produce thousands and thus undermines economies of scale. It may have as
profound an impact on the world as the coming of the factory did....Just as
nobody could have predicted the impact of the steam engine in 1750—or the
printing press in 1450, or the transistor in 1950—it is impossible to foresee the
long-term impact of 3D printing. But the technology is coming, and it is likely to
disrupt every field it touches.”
— The Economist, February 10, 2011

3D printing - technologies
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Type Technologies
Extrusion
Fused deposition modeling (FDM)
Robocasting
Wire Electron Beam Freeform Fabrication (EBF3)
Granular
Direct metal laser sintering (DMLS)
Electron-beam melting (EBM)
Selective laser melting (SLM)
Selective heat sintering (SHS) [30]
Selective laser sintering (SLS)
Powder bed and inkjet head 3D printing Plaster-based 3D printing (PP)
Laminated Laminated object manufacturing (LOM)
Light polymerised
Stereolithography (SLA)
Digital Light Processing (DLP)

3D printing – intellectual property rights
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 Modelling
 Printing
 Copyright, trademark, patent, industrial design…
 Industry use
 Education/industry use
 Consumer use

Applications of 3D printing
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Application 1

How do they interrelate?
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Protected or not
(patent?)

Creativity: a prerequisite of invention and innovation
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VP: What?
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Technology 1
Technology 2
Technology 3
Invention Patent?
Application 1
Application 2
Application 3
Application 3
Licensing/selling
agreement

(i) Technologie(s) - invention
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 Field
 Applications
 Degree of novelty
 Method – product
 Development stage & time to market
● Proof of concept (POC)
● Proof of business (POB)
● Complementary assets

Invention – Example: Graphene
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 New material
 Extremely resistant, thin, light
 1m²=€600Billions; 0,77
milligrams
 Multiple applications
 Nokia get a 1$Billion to develop
consumer uses

POC – Example: Clinical trials
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(ii) Patent(s)
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 Inventor(s)
 Applicant(s)
 Priority date
 Geographical scope
 Prior art search
 Dependency
 Other/related Intellectual Property Rights (IPR)

MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Market attractiveness Industry attractiveness
MICRO LEVEL Customer readiness to buy
Understanding the industry
KSF
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Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry
Opportunity validation framework

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MARKET (BUYERS) INDUSTRY (SELLERS)
MACRO LEVEL Statistics and press
Industry Analysts +
Specialized press
MICRO LEVEL
Interviews with
customers/Focus
Groups/Pools + Observation
Interviews with experts +
observation
Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)
(iii) Market & Industry
Opportunity validation framework

(iii) Industry
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 Existing industry players
● To identify them via:
 Available analysis
 PatentScope
 Prior art search
 …
● Structure of the value chain: R&D, manufacturing,...
 Existing solutions
● Competitive – substitute
● Advantages – inconvenient

Finding useful business information via patent
databases
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 Who is applying and/or inventing similar patented
inventions?
 What is their strategy in terms of patent application
procedure? For ex.: geographical expansion?
 2 patent tools to better exploit:
● PatentScope
● Prior art search performed by specialist and/or based
on patent databases
© Azèle Mathieu

Using PatentScope to find useful business info – an example
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 Find similar patents based on:
● Title
● Field
● Name of the inventor
● Date
● Number
● International Patent Classification (IPC)
© Azèle Mathieu

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© Azèle Mathieu
International
Patent
Classification
http://www.e
po.org/searchi
ng/essentials/
classification/i
pc-
reform.html
Using PatentScope – Step 1: IPC

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© Azèle Mathieu
Using PatentScope – Step 2: search
 IPC: G01N33/68 :
http://web2.wipo.int/ipcpub/#refresh=page
 PatentScope:
http://patentscope.wipo.int/search/en/search.jsf
o ! Coverage information !
o Results
Who else? Applicants and inventors?
Where do they patent?
When?

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© Azèle Mathieu
(iii) Market(s) & Industrie(s) Analysis “tools”
 SWOT
 BCG Growth-Share Matrix
 Porter’s five forces analysis
 PESTEL
 …

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© Azèle Mathieu
(iii) Market(s) & Industrie(s) Information sources
 The inventor!
 Interviews with users, specialists, companies active in the field,…
 Specialised market databases: Medtrack, Profound,…
 Business databases: US Securities and Exchange Commission (SEC),
Amadeus, Belfirst, Business Source Premier,…
 Patent databases: Esp@cenet, USPTO, WIPO (+ PatentScope),…
 Reports from consulting firms: Ernst & Young, Bain & Company, Mc
Kinsey, Arthur D Little,…
 Websites of professional associations: Essenscia, Unamec, Agoria,…
 Other: Kompass, Google,…

References
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• Cohen, W.M. and D.A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and
Innovation. Administrative Science Quarterly, 35(1), pp.128-152.
 Christensen, C. (03/11/2012). A Capitalist’s Dilemma, Whoever Wins on Tuesday. The New York
Times.
 European Communities – Gate 2 Growth (2002). A Guide to Financing Innovation.
 Guellec, D. and B. van Pottelsberghe de la Potterie (2007). The economics of the European patent
system : IP policy for innovation and competition. Oxford : Oxford University Press, 250 p. (ISBN :
9780199216987 ; 9780199292066 ; 0199216983)
 Markides, C. C. (2012). How disruptive will innovations from emerging markets be? MIT Sloan
Management Review, 54 (1), p.23.
 Mullins, J. (2006). The New Business Road test. What entrepreneurs and executives should do
before writing a business plan.
 Peeters, C. and B. van Pottelsberghe de la Potterie (2007). Economic and management perspectives
on intellectual property rights. Basingstoke [England] : New York : Palgrave Macmillan, 266 p. (ISBN:
9781403949639 , 1403949638)

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