This blog lists out five fundamentals of creating a high yielding chatbot that actually can work as an efficient technology tool leading to flawless customer experience.
2. Intro
Conversational AI phenomenon has been around since 1960. However, its
prevalence as chatbots has been escalated in last few years due to:
• Computation power and availability of high volume data sets
• Advancement in technologies related to AI and machine learning
• Compatibility of Conversational AI with all major digital platforms such as
social networks, web apps and messaging apps catering wide range of end
users
3. So far, chatbots have already proved their worth in:
• Providing 24x7x365 seamless and monitored services to the user
• Making the interactions cost effective due to minimal or no human
involvement
Moreover, the AI enabled Chabot is anticipated to be a potential tool
furnishing the industries with advantages such as:
• Automated interactions: Connected with backend, chatbots can automate
predefined processes and even transactions. For example, after
responding initial inquiries, the travel chatbot can directly navigate the
user to relevant booking page where the user can complete the entire
booking process.
Why chatbots are on the way of being new
normal?
4. • Future positioning: A chatbot with pleasing personality that can drive the
brand value is a must have feature to stay tuned with current trends as
well as to avail future positioning
• Enhanced Customer Experience: Customer experience is all about how
customers perceive their interactions with the organization during their
entire customer journey. Chatbots can be a significant part of carefully
crafted customer experience strategy. In fact, AI bots provide
personalized, to the point and relevant information that make the
customer on boarding a quick and delightful experience.
5. Which types of Chatbots actually fulfill above
expectations?
Conceptualizing a high-yielding Chatbot requires sensible strategies so that
they can deliver amazing customer experience, add brand value and
differentiate the company into the market place.
Technology providers are coming up various APIs and platforms with ready to
use functions to enable Chatbot development with less of programming. In
such scenario, only well-analyzed and tactical development and deployment
of technically robust chatbot can make the desired mark. First, let’s
understand three basic challenges.
6. • Conversational UI: Catboats differ to traditional UI as they directly communicate
with users using one or couple of sentences at a time. Thus, there are possibilities
of communication gaps leading to user frustrations. How the bot is expressing itself
to the user utilizing effective cues is without any exaggeration, a game changing
factor.
• User Expectation: Users are getting habitual with virtual assistants such as Amazon
Echo and Siri. Hence, their expectations are more of those kind of experiences.
Businesses are expected to deliver similar digital experiences for comparatively
more process specific or complex operations.
• Technology Stack: The backbone technologies of the chatbot, AI and Machine
Learning are still not at the mature stage. Sometimes, developers do struggle in
coping with them. The other factors such as working over context or memory of
the chatbot, bot integration with HRM, CRM or ERP like legacy system and applying
brand specific persona to the bot require in-depth technology expertise.
7. Overall, the chatbot success factor is all about the bot’s capability to hold
smart, interactive and helpful conversation flows. This requires something
more than coding or programming.
Development of yielding chatbot starts with 360-degree contextual analysis.
Furthermore, we need to mind the key components such as robust
technology stack, ability to understand and keep the record of individual
user’s context and preference, multi-tasking and self-learning capabilities,
and Omni channel seamless experiences.
Following are few of the fundamentals for the same.
8. [1] Chatbot-to-System Integration for seamless
interactions
The chatbot must be connected with backend system in order to provide
personalized or transactional interactions. In general, enterprise backend
systems are kind of integrated solutions made of multiple systems ‘seamlessly
talking to one another’.
These integrated systems have their own abundance of data, data processing
powers and infrastructural capabilities. Moreover, enterprises prefer Omni-
channel bots to cater maximum users. In such scenario, flawless integrations
utilizing efficient Channel Adaptors and APIs are prime requirements to
deliver relevant user experience.
9.
10. [2] Administer Omni-channel bot functioning well
Omni-channel deployment is a necessity to be available to the wider range of
audience. It also offers flexibility to customers and users. It is mandatory to
keep following particulars in mind:
• Well craft the user interface elements and responses start with any one
channel
• Make sure that the user can maintain the conversation history across all
channels
• Define the secured authentication criteria, centralized updates across
channels
• Leverage Active Directory and other relevant tools
11. [3] Efficient NLP engines make difference
Users are going to use different and broad range of communication habits to
convey their messages. Hence, the role of NLP engines is critical and it must
have efficiency to deliver interactive responds.
The engine must understand the user input regardless of spelling mistakes,
grammatical mistakes or type of sentence structure. Language keywords need
to be mapped with multiple synonyms in order to make intent recognition
quick and easy. High degrees of efforts are required in this area during the
bot development process.
12. [4] Realistic and Sensible User Engagement
If any of your bot conversation creates inconvenience or deliver a bit of
disappointment, it will leave negative impacts to your brand experience. As
bots are still in the stage of infancy, there will be a gap in the user’s digital
experience expectations and the reality.
• Simplicity and straightforwardness cannot be compromised while
experimenting innovative ways to create delightful user engagement
• No matter, how complex or complicated the process is, it is imperative to
make sure the user should not be forced to adapt too much for each
scenario. On the other hand, the bot extension must bring an actual uplift
in productivity of the business’s workforce.
13. [5] Backing the bot with multiple process accelerators
It is essential to figure our process accelerators such as radio buttons,
calendars or other relevant widgets that make the user response or task
completion quick and simple. Embed the pleasing UI elements to make the
experience both interactive and satisfying. Even human intervention may
sound sensible in some cases.
14.
15. Conclusion
Businesses have high expectancy from AI enabled Chatbots and Chatbot development
companies are keeping the maximum efforts to fulfill those expectations.
However, artificial intelligence is not a magic but a science. When a perfectly
developed bot architecture aligned with well thought of functional and conversational
design strategies keeps learning from the customer interactions, it evolves as a much
rewarding technology tool. Additionally, such bot needs to be enhanced time to time
to cope with changing trends of time, technology and market.