The Startup Communication Strategy
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This is a presentation given by Fred Castagnac, Azendoo CMO.
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The Startup Communication Strategy
- 2. From a TRADITIONAL communication to an INTERPERSONAL communication
- 3. I need to attract USERS. I need to be HEARD and SEEN.
- 4. But I need to create a RELATIONSHIP with my audience. I need to build a COMMUNITY a FAMILY.
- 5. « Traditional Marketing talks at people. Content marketing talks with them. »
- 6. From Traditional Marketing to Content Marketing - Press Relations
- 8. From Traditional Marketing to Content Marketing - Press Relations News Jacking
- 12. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging
- 14. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging
- 15. Be an expert on other blogs
- 16. Invite experts on your blog
- 17. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events
- 19. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events Speaker
- 20. Speak up at events
- 21. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships
- 23. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com
- 25. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing
- 27. Promoted Content
- 28. From Traditional Marketing to Content Marketing - Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing Targeted offers
- 30. To sum up - Humanize your product with your communication - Your team is your best communication tool - Influence - Create & develop unique relationships - Take the best of your tools
- 31. To go further Develop an « enchanted » experience.
- 33. Use powerful 1 to 1 communication tools
- 34. Thank you ! Fred Castagnac Azendoo CMO fred@azendoo.com @fredcastagnac