Content of the PPT 1. Current Positioning 2. Alternate Positioning 3. Core Target Segment 4. 3 Ads on informative appeal 5. 3 Ads on assertive appeal

1. Pizza Hut

2. Current Brand Positioning
‘Best pizzas under one roof’

3. Alternative brand positioning
‘A place where you share tasty pizzas and smiles’

4. Core Target Segment
• Age: 15-40
• MHI: 2L+
• Sex: Unisex
• Occupation: Students (school/college grads), Working pro
• Education: School Pass Outs +
• Location: Tier 1 , 2
• SEC: A1

5. Appeal 1 : Informative

6. Expansion in locations with expansion in
flavors
422 Outlets in more than 100
Cities, offering variety of pizzas
& memories worth remembering.
The restaurant brand offers an
exciting menu consisting of its
signature pizzas, appetizers, pastas,
desserts and beverages.
So what are you waiting for ? Go and grab yours in the
nearest outlets or order online via www.pizzahut.co.in
Army of Pizza
Dine In | Delivery | Takeaway | Online Orders
011-39883988| www.pizzahut.co.in| https://facebook.com/pizzahut

7. True Desire of Every Foodie
Mood for Italian cuisine? Pizza
Hut is the option. Mood for
dessert? Pizza Hut is the option.
The restaurant brand offers an
exciting menu consisting of its
signature pizzas, appetizers,
pastas, desserts and beverages.
Army of Pizza
So what are you waiting for? Go and grab yours in the
nearest outlets or order online via www.pizzahut.co.in
Dine In | Delivery | Takeaway | Online Orders
011-39883988| www.pizzahut.co.in| https://facebook.com/pizzahut

8. Share Your Memories. Not your Pizza
Enjoy Tastiest Personal Pan Pizzas
From Veggie Supreme, Veg Exotica,
Veggie Italiano, Paneer Soya Supreme,
Smoked Chicken, Chicken Tikka &
Chicken Sausage & Tikka.
The restaurant brand offers an exciting
menu consisting of its signature pizzas,
appetizers, pastas, desserts and beverages.
Dine In | Delivery | Takeaway | Online Orders
011-39883988 |www.pizzahut.co.in| https://facebook.com/pizzahut Army of Pizza
So what are you waiting for ? Go and grab yours in the
nearest outlets or order online via www.pizzahut.co.in

9. Appeal 2 : Assertive

10. Why to wander here and there when pizza hut is here
When hunger strikes at office hours?
When Mom is not at home?
When its your first school bunk?
When its your 13th birthday bash?
Pizza Hut comes to your rescue.
Discover the different types of pizza,
including their toppings and unique
features. From a simple
cheese pizza to your own custom pizza.
Dine In | Delivery | Takeaway | Online Orders
011-39883988 | www.pizzahut.co.in |https://facebook.com/pizzahut
Go and grab every bite because every bite is as special
as last bite. For more information login in to
www.pizzahut.co.in
Food for Every Mood

11. We make the greatest pizza….“the greatest”
We make the greatest
pizza….“the greatest”. Part Skim
Mozzarella is every bit as
delicious with a lower butterfat
content that blends perfectly with
other cheeses.
Discover the different types of
pizza, including their toppings and
unique features. From a simple
cheese pizza to your own custom
pizza.
Go and grab every bite because every bite is as special as
last bite. For more information login in to
www.pizzahut.co.in
Dine In | Delivery | Takeaway | Online Orders
011-39883988| www.pizzahut.co.in |https://facebook.com/pizzahut Food for Every Mood

12. Warning! Tough decision ahead
Investment decision seems much
easier than selecting a pizza from a
pizza hut
Discover the different types of pizza,
including their toppings and unique
features. From a simple
cheese pizza to your own custom
pizza.
Dine In | Delivery | Takeaway | Online Orders
011-39883988| www.pizzahut.co.in |https://facebook.com/pizzahut Food for Every Mood
Go and grab every bite because every bite is as special as last
bite. For more information login in to
www.pizzahut.co.in

14. THANK YOU