The document discusses how social media can be used as an effective tool for growth in business. It defines social media and outlines how it allows firms to engage and influence customers online in cost effective ways. The main goal of social media for businesses is growth. It then provides examples of how social media helps spread news and information faster than traditional media channels. It also discusses how businesses can use social media to enhance knowledge, engage customers, and check online profiles of potential clients. Specific platforms and content strategies are suggested for businesses to engage their target audiences. Case studies are presented on how social media has helped boost business for certain companies. The document advocates for developing a regular content strategy and posting relevant, helpful content across different social media platforms.

1. By
Ayush Jhawar
#appwala
#SocialGyan

3. • Definition of Social Media in 207 keywords by
blog.hootsuite.com (Engagement, Follow, Facebook Groups
are some of them)
• Any online content or strategy that Influences the
User/Customers (B2B, B2C, B2G etc) to experience the
product or nature of product is known as Social Media in
case of a Firm
• Social Media Is often defined as an online communication of
your brand to masses with cost effective and efficient ways
Many Definitions - One Goal

4. Can you guess the Goal?

5. Growth

9. Social Media
Channels of Growth

10. Can you guess the world’s most powerful
weapon?

13. World
Has Become So
Small with the
Social Media
Around

14. • NewsFeed Informs us faster
about the Global Happenings
than any news channel
• It is more Interesting than
repeated and continuous
played boring video breaking
News
• We always want to see real
time data posted by someone
at some location going VIRAL
• Social Media Comments and
Likes gives us the view of
people
• Flexibility to watch anything

16. How Social Media for Firm helps you in your
personal growth?
• Enhances your Knowledge Database
• Makes you active about society and
changes
• Makes you Efficient as you are
handling more clients in less time
online
• Your Social Media Links are always
updated
• Your profile conveys a strong
message

17. 75%
Online Client
check
Social Media
Before
allotting
assignments

19. For helping you with trending strategies for
corporates
Socialsamosa.com
Marketingland.com

20. Get Attention of your
Target Market

21. Trust (Web Shuttle Facebook Page)

22. Confidence
• Posting Consistently
• Accurate Content
• Instilling Confidence by
posting strategic post
• CP can post about how to
optimize financial plans for
startups
• Client Turn over ratio
becomes solid by
consistency

24. Case Study:
• He started blogging for his practice.
• He started creating video and using YouTube.
• He and his team started commenting on
others’ blogs, leaving a signature including a
link to his blog
• Failed First and then started posting about
Immigration Law on youtube
• 30000 views to 2.5 lac views within 3 months

25. Case of Angel Broking (Twitter Contest)
‘Here’s question 1 of our #BudgetPeCharcha #contest.Answer all 4
questions and stand to win a Flipkart voucher worth…
Posted by Angel Broking on Thursday, February 25, 2016’
The peak of the campaign, three days prior to the Union Budget
announcement, was the contest on Facebook and Twitter on 26th Feb,
with the native hashtag. With this contest, a series of objective and
subjective questions were asked, thereby inviting participants to share
their quirky entries and expectations from the budget.

26. CONTENT for Target Audience?
Blogs | Newswire Infographics | Mailers |
Videos | Case Studies EBooks | Knowledge
Base Newsletters | Notes
Posts | Client Reviews

27. Platforms for Target Audience?
Company Blogs
Facebook | Pinterest | LinkedIn|
YouTube | Instagram | Periscope | Twitter

28. Content
Everyday find out new strategy to post
something which is relevant to your
clients
Eg. Why is Compliance Important and
how can you help?
• Write a blog and post on LinkedIn

29. Type of Content
• Ideal
• Helpful
• Informative
• Entertainment
• Consistent
• Early Spread
• Measure

30. Leaders Amongst CP can take particular topics and
start taking Responsibility of what they post
Team
1. Compliance
2. Valuation
3. Stock Exchange
4. Merger and Acquisitions
5. Legal

31. Content Development

33. Let’s DO it

34. D E V E L O P I N G A P R O F E S S I O N A L A P P W A S N E V E R S O E A S Y
DESIGNINGWASNEVERSOEASY
IDEADEVELOPMENTWASNEVERSOEASY
B U S I N E S S S O F T W A R E D E V E L O P M E N T W A S N E V E R S O E A S Y
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