Talk I gave at the BarCamp 4 of Auckland (July 2010).
I talk about lessons I have learned during my facebook years.
I give tips about how to start a facebook application, how to grow and retain your user base and other various Facebook strategy tips.
I hope you will find it useful.
Finology Group â Insurtech Innovation Award 2024
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Tips from a retired facebook app developer
1. Tips from a retired Facebook app developer Aymeric Gaurat-Apelli
2. Who am I? French .Net developer Readify consultant in Australia Turned into an entrepreneur thanks to Facebook current project: TaskArmy
3. Why I may have a (interesting || different) point of view? I am French (let me explain ï) 2 years 6 languages 15 applications 3500 dollars a day 1m users a day 10m users reached 20m page views a day
4. Why âretiredâ? Volatile market Platform dependence API continuous changes Gaming business There is a thin line between entertaining people and wasting their time
5. My mistakes Business âfriendâ story Php story Underused emails Lost focus Cheaters Monetization/Optimization Money is a mind twister
6. Strategy tips Make a game Listen and interact Target on âfreshâ markets Build a community Ask for their email addresses
7. High potential apps RPG-type apps Fads Event related apps Poker app in French ï
8. Game features that worked for me Level system Progress bar Competition Against yourself Against your friends Against everyone weekly Against everyone in group In-app chat Limited amount of actions
9. Watch out for cheaters! People have more time than you 0.01% of the users can âpolluteâ everyone else Smart vs lazy design Care for the community Tough challenge
11. Facebook ads Cheap-ish Avoid US, UK, Canada, Australia Scandinavian countries are your friends The power of the âLikesâ criteria Start small Genetic algorithm