2. What Is Social Media Marketing?
Social media marketing refers to the process of
gaining traffic or attention through social media
sites.
Social media marketing is the use of social
media platforms and websites to promote a
product or service
3. How To Do Social Media Marketing
Step 1: Choose your social networks
Step 2: Fill out your profiles completely
Step 3: Find your voice and tone
Step 4: Pick your posting strategy
Step 5: Analyze and test
Step 6: Automate and engage
4. Social Media Strategy
The first step to any social media marketing strategy is to establish the
objectives and goals. These goals should be aligned with your broader
marketing strategy, so that your social media efforts drive toward your
business objectives .
5. What Is The Impact of Social Media
Marketing
Social media makes it easier to get to know your audience. Tools
like Facebook, Twitter etc.
Geo targeting helps you to reach a specific audience depending on
their location
On social media sites, you receive instant feedback. Create a
platform here where customers can file complaints and talk about
their grievances if they have any while using your product
Content can be shared much faster in social media. With just a click,
your brand reaches out to millions of people out there.
Creating brand awareness and reaching out to a wider audience is
possible only with social media because here you will get all sorts of
people from a stay at home mom to a working professional to
entrepreneurs.
6. Social Media Marketing Benefits
Increase Brand Awareness
Improve Brand Loyalty
Generate A Conversation Around Your Brand
Learn How To Connect With Your Audience Through
Social Listening
Gather Data From Audience Research To Improve
Direct Referral Traffic To Your Site Or Blog
Build Brand Equity
Promote Your Content
Retarget Your Audience Using Social Media
7. Example Social Media Marketing
• Facebook
• Twitter
• LinkedIn
• Instagram
• You Tube
