Leisure coffee house in determined to become a daily necessity for local coffee addicts, a place to dream of as we try to escape the daily stresses of life and just a comfortable place to meet our friends or to read a book, all in one.

2. Project on
ESTABLISHING A NEW COFFEE BUSINESS AT UTTARA
PREPARED FOR
SHEIKH ALI ZULFIKER
Faculty
Department of College of Business Administration
PREPARED BY
Name ID Program Section
Nashid Tarin 12102368 BBA G
Mamun 12102369 BBA G
Nusrat Zaman Muna 12102370 BBA G
Nurunnahar Sumi 12102371 BBA G
Ayesha Sultana 12102373 BBA G
Sabrina Afreen 12102374 BBA G
Israt Jahan Preity 12102376 BBA G
November 30,2013

3. LETTER OF TRANSMIITAL
30th
November, 2013
SHEIKH ALI ZULFIKER
Faculty
Department of College of Business Administration
IUBAT-International University of Business Agriculture & Technology
4 Embankment Drive Road, Sector-10
Uttara Model Town,
Dhaka 1230, Bangladesh.
Subject: Submission of the project on establishing a new coffee business at Uttara.
Dear Sir,
With a great pleasure we here by submit the project on “Establishing a new coffee business
at Uttara” that we have prepared for partial fulfillment of our course. While doing our
project, we had the opportunity to know all people who are staying at Uttara. Although we
have faced many problems to prepare this project, it was very enthusiastic for us. It has
been a great learning experience for all of us and it has imparted us the Knowledge and
skills required to prepare this project. That’s why we acknowledge with thanks for the whole
hearted support and kind guidance from you.
So, we hope you would be satisfied with it as much as we were in preparing the project. We
mention thanks to you for your constant guidance.
Sincerely yours,
________________
AYESHA SULTANA
ID#12102373
PROgRAM: bbA

4. STUDENT DECLARATION
We are the students of Bachelor of Business Administration (BBA), in the College of IUBAT-
International University of Business Agriculture and technology, declaring that this project
on establishing a new coffee business at Uttara has only been prepared for our respectable
faculty.
Sincerely Yours,
AYESHA SULTANA
MAMUN
SAbRINA AFREEN
NURUNNAHAR SUMI
NUSRAT ZAMAN MUNA
NASHID TARIN
ISRAT JAHAN PREITY

5. ACKNOWLEDgEMENT
All Praises to almighty ALLAH, who has given us the capability to execute this Report
work with sound condition. Our deepest approval, sincere, appreciation and
indebtedness to the honorable faculty SHEIKH ALI ZULFIKER, Department of College
of Business Administration, International University of Business Agriculture and
Technology (IUBAT) Dhaka, for his Intellectual guidance, constructive criticism,
friendly company, Effective suggestions and valuable instruction to overcome many
errors and Showed right path during preparing this report and the propose of making
report is considered whose ideas and facts are most important for making this
report.
We are grateful to all of them, their help and support made it possible for to make this
report into a desired & successful ending.

6. TAbLE OF CONTENTS
TAbLE OF CONTENTS
Head Line Page Number
Letter of transmittal 01
Student Declaration 02
Acknowledgement 03
Executive Summery 06
Objectives 07
Keys to Success 07
Mission 07
Coffee House Ownership 08
Start-up Summary 08
Need Actual Charts 09
Need Real Financials 10
Coffee House Locations & Facilities 11
Products 11
Product Description 12
Sales Literature 12
Market Analysis Summary 12
Market Segmentation 13

7. Need Actual Charts 14
Need Real Financials 15
Management Summary 15
Personal Plan 15
Need Real Financials 15
Financial Plan 15
Important Assumption 16
Need Real Assumption 17
Need Real Financials 17
Need Actual Charts 18
Investment Appraisal 19
Key Financial Indicators 19
Break-even Analysis 19
Need Actual Charts 19
Projected Anticipate Profit & loss 20
Projected Balance Sheet 21-22
Need Real Financials 22
Business Ratio 22
Anticipate Ratio Analysis 23-24
Financial Statement Analysis 25
What we have done in our project 25
Reference 25

8. EXECUTIVE SUMMERY
Leisure coffee house in determined to become a daily necessity for local coffee addicts, a
place to dream of as we try to escape the daily stresses of life and just a comfortable place
to meet our friends or to read a book, all in one. With the growing demand for high-quality
gourmet coffee and great service, Leisure coffee house will capitalize on its closeness to the
University of IUBAT campus to build a core group of repeat customers. Leisure coffee house
will offer its customers the best prepared coffee in the area that will be complimented with
pastries, as well as free books that its patrons can read to enjoy their visit. The coffee house
will operate a 1300 square foot coffee house within a walking distance from the University
of IUBAT campus. The owners have secured this location through a three-year lease with an
option for extending. They have also provided Tk.140,000 of the required Tk 170,000 start-
up funds. The remaining capital will be obtained through Brack Bank Commercial loans. The
coffee house is expected to grow sales revenue from Tk5, 84,000 in FY2012-13 to Tk706,

9. 000 in year three. As Leisure coffee house will strive to maintain a 65% gross profit margin
and reasonable operating expenses, it will see net profits grow from Tk100, 000 to
Tk125000 during the same period.

10. OBJECTIVES
1. Become selective as the ``Best coffee House in the area’’ by the local restaurant guide.
2. Turn in Profits from the first of operations.
3. Maintain a 65% gross margin.
kEyS TO SuCCESS
The keys to Success will be;
.Store design that will be both visually attractive to customers, and designed for fast and
efficient operations
.Employee training to insure the best coffee preparation techniques.
.Marketing strategies aimed to build a solid base of loyal customer ,as well as maximizing
the sales of high margin product, such as espresso drinks.
MISSIOn

11. Leisure coffee house will make its best effort to create a unique place where customers can
socialize with each other in a comfortable and relaxing environment while enjoying the best
brewed coffee or espresso and pastries in town. We will be in the business of helping our
customers to relieve their daily stresses by providing piece of mind through great ambience,
convenient location, friendly customer service and products of consistently high quality.
Leisure coffee house will invest its profits to increase the employee satisfaction while
providing stable return to its shareholders.
COffEE hOuSE SuMMary
Leisure coffee house sells coffee, other beverages and snacks in its 1300 square feet
premium coffee house located near the university of IUBAT campus. Leisure coffee house
major investors are Jani Molla and Md. Ali Mortuza who cumulatively own over 70% of the
coffee house. The start-up loss of the coffee house is assumed in the amount of Tk27, 680.

12. COffEE hOuSE OwnErShIp
Leisure coffee house is registered from Dhaka city corporation. Ayesha Sultana, Mamun,
Nurunnahar Sumi, Sabrina Afreen, Nusrat Zaman Muna, Nashid Tarin, and Israt Jahan Preity
own 100% of the coffee house.
STarT-up SuMMary
The start-up expenses include:
Legal expenses for obtaining licenses and permits as well as the accounting services totaling
tk1, 300.
 Marketing promotion expenses for the grand opening of Leisure coffee house in the
amount of tk3, 500 and as well as flyer printing (2,000 flyers at tk1.75 per copy) for
the total amount of tk3, 580.
 Consultant’s fees of tk3, 000 paid to Dhaka trade center<name changed> for the
help with setting up the coffee house.
 Insurance (general liability, workers’ compensation and property casualty) coverage
at a total premium of tk2, 400.

13.  Pre-paid rent expenses for one month at tk3.38 per square feet in the total amount
of tk4, 400.
 Building remodeling in coffee house the amount of tk10, 000.
 Other start-up expenses including stationary (tk500) and phone and utility deposits
(tk2, 500).
The required start –up assets of tk142,320 included
 Opening capital in the total amount of tk 67,123 whice includes employees and
owners salaries of tk 23,900 for the first two month and cash reserve for the first
three of operations(apanticipateximately tk 14,400 per month )
 Start up inventory of tk 16,027 which includes;
 .Coffee beans (12 regular brands and five decaffeinated brands)taka 6000
 Coffee filters, backed goods, salads, sandwiches, tea beverages etc tk 7900
 Retail supplies (napkins, coffee bags, cleaning etc.)-tk 1,840
 office supplies_tk287
 Equipment for the total amount of tk 59,170
 espresso machine –tk6000
 coffee maker-tk9000
 coffee grinder tk2000
 Food service equipment(microwave, toaster, dishwasher, refrigerator, blender, etc )-
tk18,000
 Storage hardware (bins, utensil rack, shelves, food case)-tk3720
 Counter area equipment (counter top, sink, ice machine, etc.)-tk9500
 Serving area equipment (plates, glasses flatware)-tk3000
 Store equipment (cash register, security, ventilation, signage)-tk3750
 Office equipment (PC, fax/printer, phone, furniture, file cabinets)-tk3600

14.  Other miscellaneous espenses-tk500
Funding for the coffee house comes from two major sources –owners’ investments and bank
loans. Two owners, jani molla and mortuza have contributed tk 70000 and tk 30000
respectively. All other investor has contributed tk 40000, which brings the total investments
to tk140000. The remaining tk 30000 needed to cover the start – up expenses and assets came
from the two bank loans – a one year loan in the amount of tk 10000 and a long term (five
years) loan of tk20000. Both loans were secured through the brac bank. Thus, total start-up
loss is assumed in the amount of tk 27680.
The following chart and table summarize the start-up assumptions.
nEEd aCTual CharTS
We recommended using business plan anticipate as the easiest way to create graphs for our
own business plan.
Start-up requirements
Start – up expenses tk1, 300
Legal tk500
Stationary etc. tk3, 580
Brochures tk3, 000
Consultant’s tk2, 400
Insurance tk4400
Rent tk10, 000
Remodeling tk2, 500
Other tk27680
Total start-up expenses
Start up assets
Cash required tk67123
Start up inventory tk16027
Other current assets tk0
Long-term assets tk59, 170
Total assets tk14, 2320
Total requirements tk170, 000

15. nEEd rEal fInanCIalS
We recommend using business anticipate plan as the easiest way to create automatic
financials for our own business plan.
Start – up funding
Start up expenses to fund tk27,680
Start up assets to fund tk142,320
Total funding required tk170000
Assets
Non-cash assets from Start up tk75,197
Cash requirements from Start up tk67,123
Additional cash raised tk0
Cashes balance on starting date tk67,123
Total assets tk142,320
Liabilities and capital
Liabilities
Current borrowing tk10000
Long term liabilities tk20000
Account payable (outstanding bills) tk0
Other current liabilities (interest –free) tk0
Total liabilities
Capital
Planned investment
Arthur Garfield tk70,000
James Polk tk30,000
All other investor tk40000
Additional investment requirement tk0
Total planned investment tk140,000

16. Loss at start up (Start up expenses) (tk27680)
Total capital tk112,320
Total capital and liabilities tk142,320
Total funding tk170,000
COffEE hOuSE lOCaTIOnS and faCIlITIES
Leisure coffee house will be located on the ground floor of the inroad building at uttara. The
coffee house has secured a one year lease of the vacant 1300 square feet premises previously
occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed
rate that leisure coffee house will execute depending on the financial strength of its business.
The floor plan will include a 300 square feet back office and a 1000 square feet coffee
house, which will include a seating area with 15 tables, a kitchen, storage area and two
bathrooms. This is located in an area within a walking distance from the University of IUBAT
campus. Where people can relax and enjoy their cup of coffee. The clear window displays,
through which passerby will be able to see customers enjoying their beverages, and outside
electric signs will be aimed to grab the attention of the customer traffic.
prOduCTS
Leisure Coffee house will offer its customers the best tasting coffee beverages in the area.
This will be achieved by using high-quality elements and strictly following preparation
guidelines. The store layout, menu listings and marketing activities will be focused on
maximizing the sales of higher margin espresso drinks. Along with the espresso drinks,
brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee
house. Leisure Coffee house will also offer its clients pastries, small salads and sandwiches.
For the gourmet clientele that prefers to prepare its coffee at home, Leisure coffee house
will also be selling coffee beans.
The menu offerings will be supplemented by free books and magazines that customers can
read inside the coffee house.

17. prOduCTS dESCrIpTIOn
The menu of the leisure Coffee house coffee house will be built around espresso-based
coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks
will be offered with whole, skimmed, or soy milk. Each of those coffee beverages is based on
a ‘shot’ of espresso, which is prepared in the espresso machine by forcing heated water
through ground coffee at high pressure. Such espresso shots are combined with steamed
milk and other additives like cocoa, caramel, etc. to prepare the espresso-based beverages.
Proper preparation techniques are of paramount importance for such drinks. A minor
deviation from the amount of coffee in the shot, the size of the coffee particles, the
temperature of milk, etc. can negatively affect the quality of the prepared drink.
SalES lITEraTurE
Two thousand flyers will be distributed in the adjacent neighborhood, on the University
campus, at the malls and in the selected office buildings within two weeks prior to the
opining of Leisure coffee house. Subsequently, free postcards with Leisure endorsement will
be printed to increase the coffee house visibility among the patrons.
MarkET analySIS SuMMary
BD. coffee consumption has shown steady growth, with gourmet coffee having the
strongest growth. Coffee drinkers in the Dhaka city are among the most demanding ones.
They favor well-brewed gourmet coffee drinks and demand great service. Leisure coffee
house will strive to build a loyal customer base by offering a great testing coffee in a relaxing
environment of its coffee house located close to the busting University of IUBAT campus.
MarkET SEgMEnTaTIOn
Leisure coffee house will focus its marketing activities on reaching the university students
and faculty, people working in offices located close to the coffee house and on sophisticated
teenagers. Our market research shows that these are the customer groups’ that are most
likely to buy gourmet coffee anticipate channel. Since gourmet coffee consumption is
universal across different income categories and mostly depends on the level of higher
education to the University of IUBAT campus will anticipate access to the targeted customer
audience.

20. Need actual charts
We recommend using business plan anticipate as the easiest way to create graphs for our
own business plan.
Sale Forecast

21. Year1 year2 year3
Sales
Coffee beverages tk350400 tk385440 tk423984
Coffee beans tk87600 tk96360 tk105996
Pastries, etc. tk146000 tk160600 tk176660
Total sales tk584000 tk642400 tk706640
Direct cost of sales year1 year2 year3
Coffee beverages tk87600 tk96360 tk105996
Coffee beans tk43800 tk48180 tk52998
Pastries,etc. tk73000 tk80300 tk88330
Subtotal Direct cost of tk204400 tk224840 tk247324
Sales
Need real fiNaNcials
We recommend using business plan anticipate as the easiest way to create graphs for our
own business plan.
MaNageMeNt suMMary
Leisure coffee house is majority by Ayesha sultana and Mamun holds a Bachelors Degree in
Business Administration from the university of IUBAT. Sabrina Afreen has extensive business
contacts in IUBAT that he will leverage to help his new venture succeed.
However because of the investors other commitments they will not be involved into the
daily management decisions at leisure coffee house. A professional manager (tk350000) will
be hired who will oversee all the coffee house operations.

22. PersoNal PlaN
The table below outlines the personnel needs of leisure coffee house.
Personnel plan
Year1 year2 year3
Manager tk35000 tk37800 tk40824
House-sat tk50000 tk54000 tk58320
Employee’s tk39600 tk52000 tk56000
Total people 7 8 8
Total payroll tk124600 tk143800 tk155144
Need real fiNaNcials
We recommend using business plan anticipate as easiest as the easiest way to create
automatic financial for our own business plan.
fiNaNcial PlaN
Leisure coffee house will capitalize on the strong demand for high quality gourmet coffee.
The owners have provided the coffee house with sufficient start in capital. With successful
management aimed at established and growing a loyal customer base, the coffee house will
see its net worth doubling in two years. Leisure coffee house will maintain a healthy 65%
gross margin which combined with reasonable operating expenses, will provide enough cash
to finance further growth.
iMPortaNt assuMPtioN
General Assumption
Year1 year2 year3
Plan month 1 2 3
Current interest rate 10.00% 10.00% 10.00%
Long term interest rate 10.00% 10.00% 10.00%

23. Tax rate 25.42% 25.00% 25.42%
Other 0 0 0
Need real fiNaNcials
We recommend using business plan anticipate as easiest as the easiest way to create
automatic financial for our own business plan.
Need actual charts
We recommend using business plan anticipate as easiest as the easiest way to create
automatic financial for our own business plan.
Anticipated cash Flow
Year1 year2 year3
Cash received
Cash from operations
Cash sales tk584000 tk642400 tk706640
Subtotal cash from operations tk584000 tk642400 tk706640
Additional cash Received
Sales Tax, vat tk0 tk0 tk0
New current Borrowing tk0 tk0 tk0
New other liabilities (interest-free) tk0 tk0 tk0
New long term liabilities tk0 tk0 tk0
Sales of other current assets tk0 tk0 tk0
Sales of long term Assets tk0 tk0 tk0
Subtotal cash Received tk584000 tk642400 tk706640

24. Expenditures year1 year2 year3
Expenditures from operations
Cash spending tk124600 tk143000 tk155144
Bill payments tk32865 tk388715 tk420945
Subtotal spent on operation tk452465 tk532515 tk576089
Additional cash spent
Sales tax, vat tk0 tk0 tk0
Principle repayment of current tk3300 tk3300 tk3300
Borrowing
Long term liabilities principle tko tko tko
Repayment
Purchase other current Assets tko tko tko
Purchase long term Assets tk0 tko tko
Dividends tk0 tk0 tko
Subtotal cash spent tk455765 tk541400 tk5855350
Net cash flow tk128235 tk101000 tk121290
Cash Balance tk195358 tk296358 tk417648
iNvestMeNt aPPraisal
Pay back = (days/weeks/months × initial investment)÷Total cash Flow
= (36months×140000) ÷325000
= 15.5 months
ARR = average annual return or profit ÷Initial cost of investment
=108333÷140000

25. =77.38%
NPV= -C+ ∑PV of all FVs
= -140000+195358/(1+.1)+296358/(1+.1)^2+417648/(1+.1)^3
= 324993.1818
Key-fiNaNcial iNdicators
Benchmarks

26. Need actual charts
We recommend using anticipate business plan as the easiest way to create graphs
for our own business plan.
BreaK-eveN aNalysis
With average monthly fixed cost of tk. 20,300 in FY2001 and average margin of
65%, Leisure’s break-even sales volume is around tk. 31,000 per month. As shown
further, the coffee house is expected to generate such sales volume from the out
start.
Need actual charts
We recommend using Anticipate Business Plan as the easiest way to create graphs
for your own business plan.
Break-even Analysis
Monthly Revenue Break-even Tk.
31,247
Assumptions:
Average Percent Variable Cost 35%
Estimated Monthly Fixed Cost Tk.
20,311
Projected aNticiPate Profit & loss
Annual projected sales of Tk. 584,000 in FY2011 translate into Tk. 254.00 of sales
per square foot, which is in the line with the industry averages for this size of coffee
house. Overall, as the coffee house gets established in the local market, its net

27. profitability increases from 17.06% in FY2011. The table bellow outlines the
projected profit and loss statement for FY 2011-12
Anticipate Profit & Loss Year 1 (Tk) Year 2
(Tk) Year 3 (Tk)
Sales 584,000 642,400 706,640
Direct cost of sale 204,400 224,840 247,324
Other 0 0 0
Total Cost of Sales 204,400 224,840 247,324
Gross Margin 379,600 417,560
459,316
Gross Margin % 65.00% 65.00% 65.00%
Expenses
Payroll 124,600 143,800
155,144
Sales & Marketing & other 25,800 27,600 31,000
Expenses
Depreciation 5,400 5,500 5,500
Rent 48,400 52,800 52,800
Rent 6,000 6,000 6,000
Maintenance 5,840 6,424 7,066
Utilities / Phone 9,000 9,500 10,000
Payroll Taxes 18,690 21,570
23,272
Other 0 0 0
Total Operating Expense 243,730 273,194 290,782
Profit before Interest & Taxes 135,870 144,366 168,534
EBITDA 141,270 149,866 174,034

28. Interest Expense 2,821 2,326 1,618
Taxes Incurred 33,740 35,510 42,424
Net Profit 99,308 106,530 124,491
Net profit/Sales 17.00% 16.58% 17.62%

29. PROJECTED BALANCE SHEET
The coffee house’s net worth is expected to increase from approximately Tk.
212,000 by the end of FY 2011 to approximately Tk. 443,000 in FY 2011. The table
below summarizes the projected balance sheets for this period.
Year 1 Year 2 Year3
Assets
Current Assets
Cash tk195358 tk296358 tk417648
Inventory tk21175 tk23293 tk25622

30. Other Current
Assets
tk0 tk0 tk0
Total Current Assets tk216533 tk319651 tk443270
Long Term Assets
Long Term Assets tk59170 tk61170 tk63170
Accumulated
Depreciation
tk5400 tk10900 tk16400
Total Long Term
Assets
tk53770 tk50270 tk46770
Total Assets tk270303 tk369921 tk490040
Liabilities and
Capital Current
Liabilities
Year 1 Year 2 Year 3
Accounts Payable tk31974 tk31947 tk34836
Current Borrowing tk6700 tk3400 tk100
Other Current
Liabilities
tk0 tk0 tk0
Sub-total Current
Liabilities
tk38674 tk35347 tk34936
Long Term Liabilities tk20000 tk16415 tk12454
Total Liabilities tk58674 tk51762 tk47390
Paid in Capital tk140000 tk140000 tk140000
Retained Earnings (tk27680) tk71628 tk178159
Earnings tk99308 tk106530 tk124491
Total Capitals tk211628 tk318159 tk442650
Total Liabilities And
Capital
tk270303 tk369921 tk490040
Net Worth tk211628 tk318159 tk442650

31. LONEED REAL fiNANCiAL
We recommend using Business Plan Anticipate as the easiest way to create automatic
financials for our own business plan.
BuSiNESS RATiO
The table below outlines the coffee house’s business ratios. The last column represents
industry average business ratios for Specialty Eating Places (SIC 5812)
ANTiCiPATE RATiO ANALySiS
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 10.00% 10.00% 7.60%
Percent of Total Assets
Inventory 7.83% 6.30% 5.23% 3.60%
Other Current Assets 0.00% 0.00% 0.00% 35.60%
Total Current Assets 80.11% 86.41% 90.46% 43.70%
Long-Term Assets 19.89% 13.59% 9.54% 56.30%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 14.31% 9.56% 7.13% 32.70%
Long-term Liabilities 7.40% 4.44% 2.54% 28.50%
Total Liabilities 21.71% 13.99% 9.67% 61.20%
Net Worth 78.29% 86.01% 90.33% 38.80%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%

32. Gross Margin 65.00% 65.00% 65.00% 60.50%
Selling, General &
Administrative
Expenses
47.94% 48.47% 47.37% 39.80%
Advertising Expenses 2.26% 2.18% 2.26% 3.20%
Profit Before Interest
and Taxes
23.27% 22.47% 23.85% 0.70%
Main Ratios
Current 5.60% 9.04% 12.69% 0.98%
Quick 5.05% 8.38% 11.95% 0.65%
Total Debt to Total
Assets
21.71% 13.99% 9.67% 61.20%
Pre-tax Return on Net
Worth
62.87% 44.64% 37.71% 1.70%
Pre-tax Return on
Assets
49.22% 38.40% 34.06% 4.30%

33. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Year 1 Year 2 Year 3
Sales Growth
Percent of Total
Assets
Inventory
Other Current
Assets
Total Current
Assets
Long-Term
Assets
Total Assets
Figer: Anticipate Ratio Analysis

34. fiNANCiAL STATEmENT ANALySiS
Doing Anticipate Ratio Analysis we see that, the coffee house sales growth will
be increasing year by year. On the other hand, inventory will be decreasing
year by year. Net worth will be increasing destination between by total assets
and liabilities. Again, sales, gross margin also will be increasing year 1 to year 3.
By the hand, expenses will be decreasing year 1 to year 3. But main ratios such
as current, quick ration will be increasing. Further, total debt, pre-tax return on
net worth and pre-tax return on assets will be decreasing.

35. WHAT WE HAvE DONE iN OuR REPORT
• Door to door marketing
• Mobile marketing
• Make relationship with the key person of the different company.
• Checking E-mail and reply them in regular basis.
• Providing information to interested customer through phone or via E-mail service.
• Social networking participation. Face book, Tweeter
• Prepare a daily to do list for marketing executives.
• Report of every day I have to submit with our director.
• Preparing monthly performance evolution report on executives.
• Presentation of demo version of software.
• Closing the sale.
• Collect information for the implementation.