We create focused experiences, deliver measurable returns, eliminate guesswork from digital strategies.
We specialise in bespoke business websites and ecommerce solutions – request your quotation by filling out the form and our Project Manager will be in touch.
5. User Centered Design Process
We specialise in bespoke business websites and ecommerce solutions – request your quotation by filling
out the form and our Project Manager will be in touch. CLICK HERE
6. Process
Procedure
1 User Experience 2 Design 3 Development
5 Search Engine
Optimization & PPC
4 Optimization
6 Data Driven
Marketing
7 Advertising &
Growth
7. 1 User Experience
Focus on your customers to give
It is a better user experience.
Everyone coming to your
website has a goal. Make it easy
for them. Make the right
decisions based on user
behaviour insights and data
analysis.
We discover the best solutions
to your customer needs with a
range of techniques:
Stakeholder
Interviews
Persona
Creation
Wireframing &
Prototyping
Moderated and
Remote Usability
Testing
Information
Architecture
Customer
Journey
Mapping
8. 2 Design
Carefully crafted interfaces. Reflect
your brand image and enhance
your customer experience
interfaces reflect your brand image
and enhance your customer
experience. Working practices we
have created everything from
high-volume online shops and
leads.
Domain Name
Registration
Web Hosting Website Designs
9. 3 Development
We develop and build
streamlined E-commerce
platforms. Implementation
and integration with your
business is just as important
as front-end design
Architecture &
Technologies
Integration
Integration
platforms
Project
Management
CMS
Payment
Gateways
Quality
Control
Ongoing Support
& Refinement
10. 4 Optimization
Improve customer
experience and make
sure your conversions
are increasing.
It is simply about being
able to understand and
influence people to buy
online.
Reduce Guesswork
Uncertainty
Improve Your
Customer Experience
Digital Strategy
Report
Uncover Areas Of
Weakness In Your
Website
Stay Ahead Of
The
Competition
Conversion Rate
Optimization
Program
11. 5 SEO & PPC
SEO: You can get first
page positions if your
web site is optimized for
search engines
PPC: You can get your
ad on the first page by
paying a higher cost per
click (CPC)
Search Engine
Optimization
Pay Per
Click
Optimization is the process
of increasing the quality and
quantity of website traffic by
increasing the visibility of a
website or a web page to
users of a web search
engine..
With the design of the
website, the appearance of
a thing is as important as its
operation, and that is why
we are proud to create
websites that generate
conversions.
12. 6 Social Media
Why does your company need
to be on social networks?
Social media sites featured
snippet from the web Facebook,
twitter, Linkedin, Pinterest,
Instagram. But there are some
other social networking sites are
available. Use these sites to
increase social connections.
Content gets shares, links and
likes Social media profiles gains
fans and followers
Social Exposure Increased Brand
Awareness: Social media will
expose your company or service
to new eyes
Social advertising can provide
levels of participation and support
your website.
13. 7 Data Driven & Email Marketing
Data Driven Marketing
Email Marketing
SMS Text Marketing
Data-driven marketing is the
practice of segmenting the
overwhelming amount of data
available so that marketers know
what consumers want before they
become customers. Email
marketing is the act of sending a
commercial message, typically to
a group of people, using email.
In its broadest sense, every email
sent to a potential or current
customer
14. 8 Advertising
Google
Social Media
Press Release
Content Marketing
Digital advertising includes promotional
advertisements and messages delivered
through email, social media websites, online
advertising on search engines, banner ads on
mobile or Web sites and affiliates programs.
Digital advertising is just one part of your
marketing mix. You need it at promotion stage
to inform target audience about your products
and services.
15. Website promotion Guide
SEO
● Submit your store to search engines like Google, Bing, MSN, Dmoz, and many more.
● Make sure you do not submit your store more than once a month. Multiple submissions of the same URL to some search
engines could be considered as spamming, which may ban you from being listed.
● Submit your website to web directories, into the relevant categories.
Email
● Put your store link in your email signature.
● Sign e-mails with your desired job position in your hosting company, for example: John Doe, CEO of RealHosting. This will
intrigue people into checking the link for your store.
● Forward interesting information – stories, photos, videos, and all kinds of mails to your friends (make sure they do not mind
receiving such emails). Your friends will forward these mails to their friends.
16. Website promotion Guide
Community
● Become a member of web hosting / web design forums and make sure you take an active part by posting your stories or
comments
● Use a catchy username
● Put your store link in your forum signature
● Don’t overly promote your store – this will get you banned from most forums. Instead, participate in discussions by providing
valuable information – this will make other users check out your profile and your store
17. Website promotion Guide
Lenses
● Create lenses with popular sites like Squidoo. Make one lens for your store and make different lenses for your different
products. Link all related lenses together
● Make useful comments on other people’s lenses. Your username will link back to your page, which links to all your lenses
● Submit your new lenses to Squoogle, tagfoot, Reddit, Digg, Kaboodle. The Isle of Squid, Squidpedia, Stumpedia, Lensroll.com,
Squiddit and more
● Use Lensroll to link to related lenses
18. Website promotion Guide
Social Networks
● Join and participate in LinkedIn, Facebook, Twitter, Google+, Reddit, and more
● Build a fan page in Facebook
● Promote your Facebook page on your website. Answer to all posted questions. Don’t delete negative opinions, answer them
calmly
● Build a custom Facebook landing page and advertise your top offer. Consider running a Facebook game with rewards from your
website – people will share your URL with their friends if they have a chance to win something. The awards can be in the form
of various products or services, depending on your target audience
19. Website promotion Guide
Tweeting
● Make an account in Twitter and tweet regularly
● Add Twitter to your store, blog, lens and more
● Include a Twitter application on your store, blog, Facebook page, lens
Social Bookmarking
● Bookmark all your stores, websites, blogs, lenses at del.icio.us, tagfoot and more
● StumbleUpon your stores, websites, blogs, lenses and more
● Give positive and useful reviews in StumbleUpon, tagfoot and more. Do not spam
20. Website promotion Guide
Blogging
● Create your own blog using popular free platforms like Blogger, WordPress, MySpace, etc.
● Create posts about your products at least once a week and include links to your store’s product pages
● Use good keywords in your blog titles
● Ping your blog to let search engines know of your blog updates. Use Icerocket, Weblogalot, Pingomatic, Pingoat, and more
● Offer different RSS / social bookmarking options on your blog like del.icio.us, StumbleUponand more
● Submit your blog to blog directories like Weblog Directory, We Blog a Lot, Kmax, and many many more
● Post useful and honest comments on other web hosting / web design blogs
● Get guest writers for your blog. Write guest articles for other blogs and link back to your website. Write an ebook on a certain
subject and provide it to users for free
21. Website promotion Guide
Newsletters
● Create newsletters for your store. You could try with MailChimp or YourMailingListProvider
● Offer freebies or special deals (a free domain, the free web applications installer, etc.) to newsletter subscribers when they sign
up. Remember to include your store address
● Keep an archive of your old newsletters on your store
● Promise your newsletter subscribers before they sign up that you will not sell or share their email with outside parties and that
you will not spam them
● Let your subscribers know how often you will send them your newsletters before they sign up
● Put a newsletter opt-in form on your store/ blog/ lens
22. Website promotion Guide
Press Releases
● Write and submit press releases/ articles
● Give good and useful comments in other people’s guestbooks
● Hold online contests on your stores, lenses or blogs. Give away your products containing your links as presents
● Get other bloggers to write about your products. Example: PayPerPost
23. Website promotion Guide
Know-how Sharing
● Become a contributor on Yahoo Answers, Answers.com, AllExperts, Wiki Answers, MyLot, and many more. Create a name for
yourself.
Discussion Groups
● Take part in discussion groups using services like MySpace, Yahoo Groups, Microsoft Groups, Google Groups, Facebook,
Kaboodle, and many many more
● Start an Internet war related to your products/ stores. Do not offend any person/ company/ brand/ products. Be creative!
● Announce your Internet war via discussion groups, blogs, Twitter, StumbleUpon, Monkey Brain, popular forums and any other
medium you can think of
● Do not start a flame war – this will generate negative opinions about you and your brand
24. Website promotion Guide
Podcasts
● Create a podcast about your products and store
● Submit your podcast to iTunes, Odeo, Podcast Alley, PodOmatic, Podscope and more
● Post your podcast on your blog/ website
Classifieds
● Submit your store and products to classifieds. Put your advertisement where most of your customers came from. Example: Kijiji,
Ablewise, Craigslist and more
● Look for niche classifieds for your products and submit to them
● Submit your product feed to Google Base
25. Website promotion Guide
Photo Sharing
● Upload your product images to Flickr, BubbleShare, Fotolog and more
● Tag your photos at Flickr
● Join and participate in Kaboodle. Add in as much products in Kaboodle as possible
Videos
● Embed or link any of the videos on your store in forums or any platforms where you actively participate
● Submit your videos to Metacafe, YouTube, Vimeo, MySpace, Digg Videos, AOL Video, Google Video, GoFish, Yahoo Video and
more
● Remember to put your links in your video and also to use keywords and descriptions
● Monitor video comments – answer questions and delete spam
26. Website promotion Guide
Links Exchange
● Exchange links with your competitors. You can place an external link to your store from the Customize Template section of your
Reseller Control Panel
● Consider investing in a link exchange program with popular blogs
Paid Advertising
● If you are willing to pay for an advertisement, use Adwords, Kontera and more
● Create niche websites/ lenses for your hosting store
● Choose carefully your target audience and your message to it. If you target a local community, make sure to mention that you
are located in that community
27. Website promotion Guide
Affiliate Programs
● Use ResellersPanel’s Affiliate Program and get affiliates to sell your products for you. You have a variety of ready-made banners
to choose from.
● You can also use affiliate programs like ShareASale, Commission Junction, LinkShare and more; design standard banners with
all kinds of sizes.
● Use the affiliate link in forums, blogs or social networks – this will increase the chance of bringing new affiliates.
●
Polls
● Add a poll to your websites, stores, lenses and blogs. You can get free polls at Pollhost, Vizu, PollDaddy
● Create a page and archive all your old polls on your website, store and blog
● Post poll results on your blog. Provide analysis of the results
28. Website promotion Guide
Other
● Get your friends and family to include your store URL on their blogs. Get them to talk about your products for free. Engage in
word-of-mouth marketing.
● Create some useful software that advertises your store and distribute it for free on your website
● Create a fun application that advertises your store. Distribute these applications for free. Example: tickers, avatars, banners,
etc.
● Run an online forum
● Offer freebies with purchases. Make sure your freebies contain your company’s name, logo and the URL of your store
● Offer special discounts on subsequent purchases
● Exchange links with yourself – between your store, blog, lenses, and more. Exchange only related links
● Write an e-book related to your products and advertise your store in your book. Distribute your ebook for free
● Consider running print ads in your local community
29. 9 Reviews & Growth
Google Reviews
Yelp
Yell.com
TripAdvisor
Reputation reinforced through review
sites.
Online reputation management matters
for business, brand and individual
success. So average small business use
reviews to improve their reputation
online. It has more to do with the review
sites than any other factor. Enables a
buyer to understand the pros and cons
of a product or service before they make
a purchase decision.
