Proposing new campaign idea to Discovery education

1. D I S C O V E R Y
E D U C A T I O N
M A R K E T I N G P R O P O S A L

2. B I J O U M E D I A M A R K E T I N G P R O P O S A L
T O C
IDEA
OBJECTIVE
EXECUTION
Your behavior
is our strength

3. B I J O U M E D I A M A R K E T I N G P R O P O S A L
I D E A - A N T I - B U L L Y I N G
ANTI-BULLYING
Story: about one month ago, UNICEF- Egypt launched an
awareness campaign about bullying, and how it effects on our
students or generally effects on our kids characters and
psychological health.
this came us to think in launching
"#your_behavior_is_our_strength" -
# Your behavior is our strength
it is a total related to our social cases and how we can help in
building a healthy social so far.
so, will keep our eyes on what is going with social so we can push
the needed awareness and how can our kids deal with such this
things.

4. B I J O U M E D I A M A R K E T I N G P R O P O S A L
O B J E C T I V E S
> spread awareness about bullying
- What Is it?
- How it effects on our physiological health and characters?
- how we can recognize it?
- How we can avoid it?
> Roles of:
- Teachers
- Students
- Parents
> Increase our social media engagement rate

5. B I J O U M E D I A M A R K E T I N G P R O P O S A L
E X E C U T I O N | F A C E B O O K P A G E
Duration:
Campaign will last for 4 weeks " one month for two posts per
week.
posts Type:
- sharing UNICEF Video " https://youtu.be/hvmcVfJ2544 "
- Creating info graphs
ex:

6. B I J O U M E D I A M A R K E T I N G P R O P O S A L
E X E C U T I O N | F A C E B O O K P A G E
- screenshots of random people talking about bullying
ex:

7. B I J O U M E D I A M A R K E T I N G P R O P O S A L
E X E C U T I O N | F A C E B O O K P A G E
Posting Freq.
two general posts:
- what is Bullying?
- Kinds of Bullying.
Teachers roles in schools :
- how to recognize Bullying between students?
- how they can stop it.
Parents roles in homes:
- how to know that their child faced Bullying in school, street,
etc
- how to deal with that case.
Students roles:
- why the should stop hurting their colleges.
- how to support their friends if they faced Bullying

8. B I J O U M E D I A M A R K E T I N G P R O P O S A L
E X E C U T I O N | P A R E N T S C O M M U N I T Y
we will start creating conversations in different topics like:
- you as a parent, did you ever faced Bullying in your life?
- did your child face?
- how did you deal with such this things.
- what the most thing is harmful that you ever heard as a
result of Bullying.

9. B I J O U M E D I A M A R K E T I N G P R O P O S A L
E X E C U T I O N | T E A C H E R S C O M M U N I T Y
we expect engaging with teachers will be the most effective
way.
we can ask them to shoot a short video talking about their
experiences and we may reuse it in our page.

10. M A R K E T I N G P R O P O S A L
E X E C U T I O N | S T U D E N T S C O M M U N I T Y
give them kind of tips and tricks to deal
with Bullying and stop it in their groups
maybe in poll questions technique

11. M A R K E T I N G P R O P O S A L
THANKS