The document discusses the digital transformation challenges facing telecommunications companies. It outlines three pillars for digital transformation: providing a seamless omnichannel customer experience, developing a digital product portfolio, and adapting operating models and capabilities. The author shares what their company, Vodafone Qatar, is doing to transform, including tailoring services, pushing customers online/mobile, educating customers, targeting new customers, and implementing self-service options. The presentation calls on telecom companies to reinvent themselves and their business models to survive in an increasingly digital world dominated by over-the-top players and new entrants.

1. Avraam
Georgakarakos
Vodafone Qatar
D-Team
1

2. 2
Ambition
OR
Survival Kit?

3. Where are we standing now?
3
Telcos | OTTs | Interlopers

4. The Digital CrossRoads for Telcos
4
Reinvent Commodity

5. 2 Digital Geo Streams
Value & Volume
5

6. The DIGITAL
Customer
6
Guru
No-accessNovice
Savvy

7. Select your D-Strategy
7
Digital Service
Provider
Partner & white
label
B2B2C enablers

8. 8
The 3 Digi Pillars
Seamless
Omnichannel
Experience
Digital
Product
Portfolio
Operating
Model &
Capabilities

9. 9
Build a Digital
BU + Ecosystem

10. What we are doing in Vodafone Qatar
10
• Tailor
• Push to online/mobile
• Train & Educate customers
• Target & diversify
• SSM & Self-Service to pave the way

11. Thank you
11
Avraam Georgakarakos
Digital Services, eCommerce & Marketing Senior Manager
Vodafone Qatar
twitter.com/georgakarakos | linkedin.com/in/georgakarakos