1. Value Add Stories
Driving Growth through Market &
Shopper Insights
Infocado Summit 2010
By Yahya Kanj
Driving growth through Market & Shopper Insights
2. What’s the big fuss…..Why
g y
should I care?
Answer: Understanding the Shopper is
the key to driving Growth
Driving growth through Market & Shopper Insights
12. Apples Case Study
S.A Opportunity to Drive Growth
- Product & Marketing Strategy
Title of Presentation
Driving growth through Market & Shopper Insights
18. Mushrooms Case Study
Woolworths Category Review
- Range optimisation to drive growth
Title of Presentation
Driving growth through Market & Shopper Insights