This document provides an overview of OMFED (Orissa State Cooperative Milk Producers' Federation). Some key points: 1) OMFED was established in 1978 and started operations in 1981. It operates across Odisha and is owned by the state government. 2) OMFED procures and distributes milk as well as produces dairy products like milk, ghee, curd etc. and horticultural products like jam and pickles. 3) It faces competition from other dairy companies like Amul and local milk vendors but demand is higher than supply for OMFED's products.

1. OMFED
PRESENTED BY :-
NIHAR RANJAN BEHERA
ID- 1805205028
GUIDED BY :-
Dr. MOHIT SHARMA

2. INTRODUCTION
Orissa State Cooperative Milk Producers Federation
The Milk Union was established in the year 1978.
At the village level :Primary Dairy cooperative
society
At the district level :District milk union.
At the state level the State Cooperative Milk
Producers Federation
OMFED was registered in 1980.
OMFED started to work since 1981.

3. PROFILE
Chairperson:- Sarojini Mishra
Managening director- Shri Vishal Gagan (IAS)
Headquarter :- D-2 Saheed Nagar Bhubaneswar (751007)
Area covered- Odisha
Founded – 1981
Industry- Dairy
Chairman- shree Bishnupada Sethi
Owner- GOVT of Odisha
Product- Milk, Milk Product, Horticulture Product, Kandhamal organic product, Cattle
Feed
Tag line- “ A TASTE OF PURE JOY YOUR HEALTH OUR CARE”

4. Operating Area
Bhubaneswar City
Cuttack
Jajpur town
Jajpur Road
Puri
Khurda
Nimapara
Konark

5. DKL M U
BOUDH
MU
SAMBALPUR
MU
BDK,BLSR,MBHJ
MU
PURI MU
CTC MU
KEONJHAR
MU
BOLANGIR
KALAHANDI,
NUAPADA
MU
SUNDARG
ARH MU
KORAPUT
MKG,
NVNGPUR
RAYAGADA
KANDHAMAL
MU
PROCUREMENTS

6. MORNING=Delivery starts from
2-30-3.30 am
Mobile van=10.30 am
Evening=2.30-3.30 pm
Channel Distribution SystemChannel distribution System

7. MILK PRODUCTS
• Milk
• Toned Milk
• Ghee
• Flavoured milk
• Pista
• Chocolate
• Elaichi
• Cold Coffee
• Skimmed Milk Powder
• Curd
• Whole milk curd
• Sweet curd
• Plain curd
• Table Butter
• Paneer
• Omfed Pedda
HORTICULTURE
PRODUCTS
• Jam
• Sauce
• Tomato
• Chilly
Mango
Mixed
Hot n Sweet
• Pickle
•
•
•
• RTS
•
•
•
Pineapple
Lemon
Ginger
AGRO PRODUCTS
• KTP(Kandhamal Turmeric
Powder)
• Mustard Seeds
• Kandhamal Honey
PRODUCT MIX

10. Product & Pricing:
Milk products:
Product
Name
Packaging size M.R.P COMPANY
MARGIN(RS)
RETAILER
MARGIN(RS
Omfed Peda Packet 25.00 3.25 2.00
Skimmed milk
powder
Laminated pouch 37.00 2.25 1.50
Cow Milk Poly pack 20.00 0.10 0.70
Cold coffee Disposable bottle 15.00 2.00 1.75
Sweetened
flavored Milk
Disposable Bottle 15.00 2.00 1.75

11. Milk productscontd.
Butter milk Pouch 5.00 1.25 0.25
Ghee (1Lit.) Polyjar 256.00 2.50 2.00
Sweet curd Cup 7.00 1.35 0.65
Plain curd
(200g)
Plastic 7.00 1.35 0.65
Whole milk curd
(500g)
Pouch 15.00 2.00 1.75
Table butter
(500g)
Pack 87.00 3.75 2.25
Lassi Pouch 6.00 2.00 1.00
Chennapoda
(500g)
V Pack 50.00 3.50 2.50
Paneer(500g) V Pack 60.00 3.50 2.50
Kheera Cup 14.00 2.50 1.25

12. COMPETETIORS
KAMDHENU
NAV JEEVAN
PRITVIRAJ
AMUL
LOCAL MILK VENDORS

13. Demand is highly more than supply in case of OMFED product
For promotionalactivities :
ELECTRONIC MEDIA:
DD-ORIYA
O-TV
ETV ORIYA
HOARDINGS .
WALLPAINTINGS
GLOW SIGNS.