(1) Singapore seceded from Malaysia in 1965 and has since grown to be one of the most prosperous nations in Asia with a GDP per capita of $28,100. (2) Founded by Sir Stamford Raffles in 1819, Singapore was an important trading post under British rule and became independent in 1965. (3) Today, Singapore has a highly developed market economy and is a major global financial and shipping hub, with the world's busiest port.

1. SINGAPORE CALLING
SINGAPORE CALLING

2. MAP OF SINGAPORE

3. SINGAPORE
 Seceded from Malaysia in
1965.
 Entire country is 270 sq.
miles.
 Population is 4.5 million;
77% Chinese, 14% Malay
& 8% Indian.
 42% Buddhist.
 Highest standard of living
in Asia with a per capita
GDP of $28,100, 11th
highest in world.

4. Singapore − History
An island once known as Temasek held a legend that was to change
its name forever. According to a Malay
legend, there was once a Sumatran prince that visited this little fishing
island. During this visit, he
encountered a strange and amazing animal. He later found out that
the beast was called a lion. He was
encouraged by an omen that stated he would find a city upon sighting
the beast. Thus the name Singapura or
Lion City was found. "Singa" meaning Lion and "Pura" meaning city.

5. In late l818, Lord Hastings, Governor-
General of India, gave tacit approval to Sir
Stamford Raffles, Lieutenant-Governor of
Bencoolen, to establish a trading station at
the southern tip of the Malay Peninsula. On
29 January 1819, Raffles landed on the
island of Singapore after having surveyed
other nearby islands. The next day, he
concluded a preliminary treaty with
Temenggong Abdu'r Rahman to set up a
trading post here. On 6 February 1819, a
formal treaty was concluded with Sultan
Hussein of Johor and the Temenggong, the
de jure and defacto rulers of Singapore
respectively.

6. In 1824 the British purchased Singapore
Island and by 1825 the city of Singapore
had become a major port with trade
exceeding that of Malaya's Malacca and
Penang combined. In 1826 Singapore
Penang and Malacca were combined as
the Straits Settlements to form an outlying
residency of the British East India
Company; in 1867 the Straits Settlements
were made a British Crown Colony an
arrangement that continued until 1946.

7. SIR STAMFORD RAFFLES WITH BRITISH EAST
INDIA OTHER MEMBERS

8. The opening of the Suez Canal in 1869
and the advent of steamships launched an
era of prosperity for
Singapore as transit trade expanded
throughout Southeast Asia. In the 20th
century the automobile industry's
demand for rubber from Southeast Asia
and the packaging industry's need for tin
helped make Singapore one
of the world's major ports.

9. In 1946 the Straits Settlements was
dissolved; Penang and Malacca became
part of the Malayan Union and
Singapore became a separate British
Crown Colony. In 1959 Singapore became
self−governing and in 1963 it
joined the newly independent Federation of
Malaya Sabah and Sarawak (the latter two
former British Borneo
territories) to form Malaysia.
After a period of friction between
Singapore and the central government in
Kuala Lumpur Singapore
separated from Malaysia on August 9 1965
and became an independent republic.

10. SINGAPORE RANKINGS
 2nd most competitive globally, after the United
States
 2nd most globalised nation in the world
 Best business environment in Asia-Pacific
 2nd most profitable place for investors
 2nd in personal safety among world's top 50 cities
 Least corrupt country in Asia
 Best quality of life in Asia
 2nd most network ready country
 5th best offshore location globally

11. VIBRANT LIFESTYLE
 One of Asia's safest
city, Singapore offers
residents and visitors
a growing palette of
entertainment, cultur
al and lifestyle
options.

12. LEADING FINANCIAL CENTRE
 Singapore has been a key
regional financial centre with
more than 500 local and foreign
financial institutions offering a
wide range of financial products
and services.
 Funding and liquidity needs are
easily met by the local equity
and debt capital markets and
the Asian dollar market
required by the business.

13. IMMIGRATION IN SINGAPORE
ENTERPRENEUR PASS - ENTREPASS
 Singapore welcomes entrepreneurs with the
introduction of the Entre Pass scheme, focusing on
good business plans over traditional criteria such as
educational qualifications and salary.
 The scheme is designed to allow global value-
creating entrepreneurs and innovators to come to
Singapore to start their business ventures, the
implementation of the scheme is significant and
timely as Singapore establishes its position as a
regional business hub.

14. ‘S’ PASS
 ‘S’ Pass is a new category of work pass. It is
intended to meet industries need for middle
level skilled manpower (especially workers &
technicians), which is a gap in the current frame
work.

15. DOING INTERNATIONAL BUSINESS FROM
SINGAPORE
Singapore-India Trade
 Bilateral trade in the first 9 months of the year 2004 is 8.4 billion
which is about 2% of Singapore's foreign trade and is expected to be
10 billion. The actual statistics are yet to be released.
Singapore-India Investment
 Singapore has become the third largest investor after U.S and
Mauritius in India
Singapore-India Tourism
 Indian tourists are 7th most significant source of visitors to Singapore.

16. • Overseas Companies established in Singapore
2002 2004
Indian Companies 1184 1441
China Companies 1028 1160
TATA Consultancy regional head quarters is
at Singapore and it covers far east countries
including Australia, Japan, China and etc.
TATA group which has set up Global
headquarters in Singapore has acquired US
based TYCO global network for US $
130Million, the leading sub-marine cable
systems through (VSNL)
During June 2004 VSNL has set up its
International head quarters in Singapore to
manage the global business.

17. • Scandent Group, which
provides It services and
business process
outsourcing, run by Mr.
Ramesh Vangal (CEO) was
awarded IHQ status by EDB.
Scandent made Singapore its
strategic base for global
operation.

18. ADVANTAGES OF FTA’S IN SINGAPORE
 FREE TRADE AGGREMENT

21. • Signed Agreements
USA, Japan, Australia, New
Zealand, European Free Trade Association
and Hashemite Kingdom Of Jordan
• On going talks
ASEAN & People Republic of
China, Bahrain, Canada, Egypt, India
(CECA), Korea, Mexico, Pacific
Three, Panama, Peru and etc

22. ADVANTAGES OF INCORPORATING A COMPANY IN
SINGAPORE
 Exemptions from audit – Small Exempt Private
Companies
 Dormant companies and exempt private companies with
revenues not exceeding $2.5m would be exempted from
the audit requirement. This is effective for financial year-
end beginning on or after 15 May 2003.
 The prescribed amount is increased to $5m for financial
year starting on or after 1 June 2004.
 Raising of capital by Private Companies
 Securities and Futures Act (CAP 289) allows private
companies to raise capital through private and
exempted offerings without the need to convert to public
companies, so long as they fulfill the disclosure
requirements.

23. One Director / Shareholder Companies
• All companies can be incorporated with only one director and one
shareholder.
• Sole director must be locally resident in Singapore.
• Sole shareholder can be an individual or a corporate entity.
• All the companies need to appoint a Company Secretary and
Director and the company secretary cannot be the same person, if
it is a one director company.
Full tax Exemption Scheme for New Companies
Full tax exemption on normal Cl (excluding Singapore franked dividends)
up to $100,000, for any of company’s first 3 consecutive Y/As which fall
within Y/A 2005 to Y/A 2009.
Online filing
Singapore offers the facility to file all the corporate documents and
returns online with Accounting & Company Regulatory Authority (formerly
known as Registry of Companies and Businesses)

24. SETTING UP OF LIMITED LIABILITY
PARTNERSHIP (LLP) IN SINGAPORE
 An LLP is a business structure that offers all its members
some form of limited liability while retaining the flexibility of
operating the LLP as a traditional partnership.
 The LLP is a separate legal entity from its members; that is, it
can own property in its name and remain in effect despite
changes in its partners.
 An LLP partner does not assume personal liability for the
debts or obligations incurred by the partnership or other
partners.
 If the LLP becomes insolvent, his liability is capped to the
amount, which he has agreed to contribute to the LLP.
However, the partner will assume unlimited personal liability
when he knowingly causes the LLP to commit a tortious act.

25. • Individual corporation can become
partners.
• Each partner is an agent
• Conversion from firm to LLP is
possible, conversion from company to LLP
is also possible.
• Name, nature of business, registered
office, compliance officer, manager are
required to register an LLP.

26. TAXATION IN SINGAPORE
 Tax for Companies at 20% from financial year 2004, assessment year
2005
 Full tax Exemption Scheme for New Companies YA 2005-2009 for first
three consecutive years falling in that period.
 Tax Exemption on Dividends, Branch Profits & Service Income
 Royalty payments made to non residents are taxed 10% based on DTA
 Partial Tax Exemption, company’s profit up to the first 100,000 are taxed
as follows:
First 10,000 profit 75% is exempted
Second 90,000 profit 50% is exempted
 International & Regional Head Quarters scheme are administered by EDB
and these companies can enjoy concessionary income tax rates between
5 to 10%
 DTA
Singapore has signed DTA’s with 50 countries and limited DTA’s with
7 countries and agreements to be ratified with 3 countries.
DTA was signed with India in January 1994

27. TRUST & FINANCIAL PLANNING IN SINGAPORE
• ICICI Bank partnership with ”RUSSELL” India’s largest private sector bank with nearly 500 branches
is making Singapore its HUB for offering wealth management services to the 20 million Indian
diasporas around the world
• Private Banking:
Very aggressive private banking activities are going on in Singapore.
CITI Group, ABN AMRO, CREDIT SUISSE, UBS, Coutts Bank, Dryden Financials are the major
players in field.
• Indian professional expatriates who have headed some major financial institutions at Singapore
have started their own asset management companies in Singapore.

28. 2011 MARKETING TRENDS REPORT –
SINGAPORE
Respondents
A total of 1,613 marketers in Singapore
took part in the survey to share their
industry knowledge, providing an accurate
picture of trends to come from marketers
and their behaviours, as well as the most
preferred agencies in various marketing
disciplines. The large sample size
achieved is a testament to the interest
marketers have expressed in the study and
the veracity of the data.

29. INDUSTRY
Clock-wise:-
Arts & Entertainment, 2%
Business Products & Services, 13%
Consumer Products, 11%
Education & Training, 6%
Engineering/Manufacturing, 6%
Financial Services, 6%
Government & Personal Services, 5%
IT & Telecoms, 9%
Media, 17%
Medical & Healthcare, 3%
Motor Vehicles, 2%
Property & Construction, 3%
Transportation, 4%
Travel Tourism & Retail, 12%
Others, 2%

30. COMPANY STAFF SIZE IN SINGAPORE
17%
Less than
7% 37% 50
15%
12%
50-100
12%
101-250
251-500
501-1,000
Over 1,000

31. Area of Responsibility
44% Regional/ International
56%
markets
Singapore market only
The majority of respondents (56%) had regional &
international responsibilities in their profession, which
is not surprising given that Singapore is a preferred
headquarters for MNCs operating in the region. The
remaining 44% of respondents had responsibilities
within the local market only.

32. SUCCESS STORIES
 Massive vote of confidence in Singapore's
future
 The heart work of industrial development
 Turning her hunch into a multi-million
success story
 Why Seagate continues to invest in
Singapore
 Win-win way to TAP young talent
 Through good times and bad times
 ACCS rides outsourcing wave
 Innovation in NanoScience
 Connecting with Singapore in every way
 Merck's success formula

33. USEFUL LINKS
 www.business.gov.sg
 www.acra.gov.sg
 www.iras.gov.sg
 www.mti.gov.sg
 www.mof.gov.sg
 www.moe.gov.sg
 www.mom.gov.sg
 www.edb.gov.sg
 www.mda.gov.sg
 www.psb.gov.sg
 www.ida.gov.sg