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IBM Cloud: Think it. Build it. Tap into it.
© 2013 IBM Corporation
Achieving Optimization & Economics with IaaS- SoftLayer,an IBM Company

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IBM Cloud: Think it. Build it. Tap into it.
A better platform - Unified architecture with common management and programming interfaces
•Common command and control interface across a unified architecture
•Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API
•All deployed on-demand and provisioned in real-time
•Ideally suited to big data deployments, high I/O and latency-sensitive apps

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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer

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IBM Cloud: Think it. Build it. Tap into it.
Softlayer - Global IaaS Leader
Formed by 10 industry veterans in 2005
Model predicated on software-driven infrastructure
Unencumbered by early-industry legacy restrictions
Founding principles Innovation, Empowerment, Automation, Integration
Acquired by IBM in July 2013

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IBM Cloud: Think it. Build it. Tap into it.
Cloud Infrastructure At Enterprise Scale
BARE METAL SERVERS
VIRTUAL INSTANCES
Public Clouds
Hosted Hybrid Clouds
Hosted Private Clouds
Virtual Servers
Private Clusters
STORAGE

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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer network and global presence
13 data centers
•Tier III+
•SOC2 Compliant
• 17 additional points of presence WW
• 100,000 servers, > 22M domains
• 21,000 customers

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IBM Cloud: Think it. Build it. Tap into it.
High-performance public network with transit from multiple tier-1 carriers
Secure OOB management via VPN
Private network for intra-application and inter-facility communications, access to shared services
Native IPv6 support
Virtual racks for integrated management
Complete suite of network services
Triple-network architecture

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IBM Cloud: Think it. Build it. Tap into it.
Robust, full-featured API
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:
•Automatic server deployment
•Service provisioning
•Reboots & reloads
•Ticketing
•Hardware configuration
•Software load
•DNS
•Network
•Storage
•Security scans
•Monitoring

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IBM Cloud: Think it. Build it. Tap into it.
Compute & Storage
Public Cloud Instances
•Virtual server instances
•Dedicated physical nodes available
Bare Metal Servers
•Dedicated servers deployed on demand
•Hourly & monthly pricing
•Complete range of options
•GPU servers for HPC
Private Clouds
•Support for multiple virtualization platforms
•Turnkey solution for Citrix CloudPlatform
•Multiple local storage options
•SAS
•SATA
•SSD
•SAN
•NAS
•QuantaStor Storage Server
•Object Storage
•Global platform
•Meta tagging
•Backup services

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IBM Cloud: Think it. Build it. Tap into it.
Network & Security
CDN
•24 nodes
•Secure content management
Load balancing
•Local
•Global
•Citrix Netscaler
Firewalls
•Shared
•Dedicated
•Fortigate Security Appliance
Application acceleration
DNS services
IDS protection and assessment
SSL certificate management
Antivirus & malware protection

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IBM Cloud: Think it. Build it. Tap into it.
Complete control
Mobile and Web-based management portals
Purchase, provision, deploy & manage infrastructure
Access to services, tools, automation & tutorials
Secure access via VPN to management network
Two-factor authentication to Web portal

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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer Stands Apart
IBM Confidential
All resources are virtualized
All resources are shared
Cloud providers and many in the market make some core assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases
… virtualization is a choice with a flexible set of options
… resources can be shared, dedicated or mixed.
…you as a customer make the ultimate choice
Softlayer
8,928 VM/Machine options possible based on independent selection of option
16 options
1x2 GHz core to 16x2 GHz cores of CPU
18 options
1 GB to 16 GB, 32 GB, 48 GB of RAM
31 options
25 GB to 2 TB of Storage

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IBM Cloud: Think it. Build it. Tap into it.
IBM Investments
•$1.2B on SoftLayer pods
•Advertising and Demand Gen.
•Business Partner Enablement
•Skills
TCA (Total Cost of Acquisition) Analysis

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IBM Cloud: Think it. Build it. Tap into it.
Flexibility – Bare Metal. Virtual.
Hybrid. You choose.
Performance – >50% better I/O
performance than equivalent
competitor configuration.
Automation – Fully dedicated
infrastructure in 2-4 hours.
Globalization – 13 global data centers
all connected by private network.
Transparency – See everything from
network topology to hardware.
Control – 10x more APIs than next
cloud competitor.
IBM Investments
• $1.2B on SoftLayer pods
• Advertising and Demand Gen.
• Business Partner Enablement
• Skills
SoftLayer Advantages

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IBM Cloud: Think it. Build it. Tap into it.
21,000 leading-edge customers*
Social
Software as a Service
Mobile & Communications
Marketing and Digital Media
Enterprise
Hosting & Service Providers
Games and Entertainment
Platform as a Service
Bump
Voxer
Instapaper
Yelp
* SoftLayer references,

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IBM Cloud: Think it. Build it. Tap into it.
Cloud in Action: India-based energy corporation selects SoftLayer to gain agility, automation, and scalability to compete effectively in the power sector
Solution
Need
Benefit
•Customer is in the business of energy generation in India with plans to invest USD 10 Billion in next 5 - 10 years.
•Customer was looking for a partner to provide an IT infrastructure solution to manage their business critical ERP application.
•The solution consists of a SL IaaS hosted out of Singapore Datacenter to provide end to end monitoring and management of dev and test and production workloads in a hybrid environment.
•IBM will provide dedicated and cloud based hardware solution for their SAP environment with server monitoring & management
•Overall benefits around agility, automation, and scalability
•Decreased cost and increased flexibility to aligns to their business dynamics and growth plans
•Minimum involvement from the IT team
•Faster time to market
•Predictable performance and outflow on IT to minimize capital expenditure.

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IBM Cloud: Think it. Build it. Tap into it.
Cloud in Action: One of world’s leading hotel price comparison search engines selects SoftLayer as its IaaS provider and chose a complete range of products which enabled the company to use several thousand cores of processing power provided by the SoftLayer servers
Solution
Need
Benefit
•The Customer site collects and presents more than 2,500,000 real-time international hotel deals from a database of 235,000 hotels in 225 countries.
•More than 6.5 million users visit their site each month to compare prices and make reservations.
•Its multi-threaded application architecture collects and processes data from a large number of sources, all in real- time.
•The customer required a complex infrastructure solution.
•The customer needed an infrastructure-as-service (IaaS) provider to provide flexibility, scalability, and great customer service to power its high-end online service.
•SoftLayer provisioned the high-end servers in hours and allowed the customer to manage its servers directly through its industry-leading Customer Portal
•Provided a complete range of products including load balancers, on-demand virtual server instances, and redundant iSCSI storage
•A solution flexible enough to scale with changing demand cycles
•A robust infrastructure managed through SoftLayer which allowed the customer to retain the advantage of allowing its developers and management to focus on the business’ core competencies.
•Availability of newest technologies like scalable cloud computing, solid-state drives (SSD) and Nehalem X processes

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IBM Cloud: Think it. Build it. Tap into it.
Cloud in Action: One of the largest ticketing sites in Indonesia selects SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent performance, and reliable support to ensure site uptime and a smooth end-user experience.
Solution
Need
Benefit
•The Customer allows users to purchase tickets for entertainment events, such as concerts and movies, book hotel rooms and make airline reservations for both domestic and international carriers.
•The customer needed a reliable security and uptime from a hosting provider as the site accepts international and local payment gateways.
•SoftLayer allowed the company to leverage a high-performance network with exceptional uptime, industry leading infrastructure to maintain system integrity and functionality.
•Three to four times more CPU and memory performance compared to previous configuration.
•The stable and high- performance infrastructure provided by SoftLayer improved the ability to deliver a flawless user experience for its customers.
•With its new technological strengths provided by SoftLayer infrastructure, the customer has also been able to grow its business substantially utilizing a large network of partners and resellers.

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IBM Cloud: Think it. Build it. Tap into it.
Existing
Planned
IBM is investing $1.2B in new cloud resources to significantly expand our SoftLayer presence and provide clients with localized data management solutions they require.
40 data centers worldwide in 15 countries and five continents globally.
New cloud investments will meet clients’ needs for choice, compliance and data residency.
Note: Locations indicated are approximate and illustrative.
Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.
This includes two 10G connections to the public Internet and two 10G connections to our private network.

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IBM Cloud: Think it. Build it. Tap into it.