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PRINT MEDIA TERMS 
By Avneet Gill
SANS SERIF
SERIF
SELL LINES
QUANTITATIVE (RESEARCH) 
• 
•• 
Research that is objective and statistically valid 
(numbers and data)
QUALITATIVE (RESEARCH) 
• 
• 
•Qualitative research, is much more subjective 
than quantitative research and uses very 
different methods of collecting information, 
mainly individual, in-depth interviews and focus 
groups.
MID-SHOT
LONG SHOT
CLOSE UP
PRIMARY (RESEACRH) 
•• 
Primary research is new research, carried out to 
answer specific issues or questions. It can 
involve questionnaires, surveys or interviews 
with individuals or small groups.
SECONDARY (RESEARCH) 
•• 
Secondary research makes use of information 
previously researched for other purposes and 
publicly available. This is also known as 'desk 
research'. Secondary research includes 
published research reports in a library, surveys 
or the Internet.
UPPER AND LOWER CASE 
• 
• In typography, letter case is the distinction between the letters that 
are in larger upper case and smaller lower case in certain languages. 
In Latin, upper case letters are A, B, C, etc., whereas lower case 
includes a, b, c, and so on. 
• 
Upper Case: A B C D E F G H I J K L M N O P Q R S T U V 
Lower Case: a b c d e f g h i j k l m n o p q r s t u v 
•
MASTHEAD

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Print Media Terms

  • 1. PRINT MEDIA TERMS By Avneet Gill
  • 5. QUANTITATIVE (RESEARCH) • •• Research that is objective and statistically valid (numbers and data)
  • 6. QUALITATIVE (RESEARCH) • • •Qualitative research, is much more subjective than quantitative research and uses very different methods of collecting information, mainly individual, in-depth interviews and focus groups.
  • 10. PRIMARY (RESEACRH) •• Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
  • 11. SECONDARY (RESEARCH) •• Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'. Secondary research includes published research reports in a library, surveys or the Internet.
  • 12. UPPER AND LOWER CASE • • In typography, letter case is the distinction between the letters that are in larger upper case and smaller lower case in certain languages. In Latin, upper case letters are A, B, C, etc., whereas lower case includes a, b, c, and so on. • Upper Case: A B C D E F G H I J K L M N O P Q R S T U V Lower Case: a b c d e f g h i j k l m n o p q r s t u v •