This document summarizes the key topics covered in an entrepreneurship training program. Session 3 focuses on turning passions into business opportunities. It provides examples of how Mark Zuckerberg turned his passion for connecting people into Facebook. It then lists 7 tips for transforming a passion into a business reality, such as defining the sellable element and understanding customers. The presentation emphasizes creating a business plan that addresses problems, proposed solutions, business models, marketing strategies, competition, team members, and financial projections.

1. Session 3:
Turning your Passion into a Business
Opportunity

2. Master Agenda - Enterpreneurship 101
Session 1 - What is creativity? What sparked Facebook, Google etc? What is my passion?
Session 2 - Behavior traits for a successful entrepreneur.
Session 3 - Turning your passion into a business opportunity.
Session 4 - Steps needed for your startup ... 1,2,3 GO.
Session 5 - Financials of the business opportunity.
Session 6 - Presentation skills, successful pitches, what ideas got funded.
Session 7 - Filing your patent, patent gotchas, successes and failures.
Session 8 - Pitch your business plan to VCs (only 12 spots will be available).

3. Week 1 and 2 recap
Week 1
Passion
Creativity
Problem
Week 2
Leadership
Hardwork
Integrity
Social Good

4. Example of Turning Passion to Reality
“… making the world more open and
connected.”

5. Marc Zuckerberg
Wanted to make the world more
open and connected….
Facebook now has over
a Billion active users
every day!

6. The Hacker Way
Quotes from Mark Zuckerberg IPO Letter:
“Facebook was not originally created to be a company. It was built to
accomplish a social mission — to make the world more open and
connected.”
“Simply put: we don’t build services to make money; we make money to
build better services.”

7. 7 Tips To Turn Passion  Reality
1. Define the sellable element of your passion
2. Benchmark what’s out there
3. Get skilled up
4. Understand your target customer
5. Get yourself online
6. Cultivate an audience/community
7. Accept that you’ll continually evolve what you do

8. Real World Realities

9. Influence & Inspiration of Silicon Valley …
• Every field needs expertise in Computing (the ‘Digital’ Era
is upon us and here to stay)
• Digital Transformation – Digital Economies to build Digital
Product
• It’s all about Data - Big Data
• Artificial Intelligence (Machine Learning) - where
Computers think and act like humans

10. Silicon Valley – where VCs are your friends …
What / who is a
VC?
Why is a VC
important?

11. ThinkOutoftheBox

12. You have an idea …
Now What?

13. Create…
TheBUSINESSPLAN

14. Business Plan Components – Problem, Solution.
Problem Statement
What problem are you trying to
solve?
Why is it a big problem?
Solution to Problem
What is your solution?
Why are you uniquely positioned to
solve the problem?

15. Business Plan Components – Product, Business.
Business Model
Who will be your customers?
How will you make money?
Product and Technology
What is the Product? What will it look
like to your customers?
What is the ”special sauce” in your
product? What technology will you
build?

16. Business Plan Components – Market, Sales.
Marketing and Sales
How will you market and sell your
product?
Competition
Who else is trying to solve the
problem you are solving?

17. Business Plan Components – Team, Finance.
The Team
The Founding Team
The Management Team
Financial Model
Profit = Sales (Revenue) – Cost

18. Class Exercise

19. Class Exercise
My passion: <explain what area(s) you are passionate
about>
A problem to be solved in my area of passion: <uncover
problem(s) in your area of passion that you think you can
help solve>
My startup idea that addresses the problem: <what is the
solution you propose that can help solve the problem(s)>

20. Slides Available Here:
https://www.slideshare.net/AviBhatnagar/
presentations/

21. Homework

22. Homework
• Create a founding team – pick team members based on
similarity of idea from Week 3 Homework
• … or friends of similar age group – in which case pick one of
the ideas from the team
• Start to convert your Week 3 Homework into a Business
Plan (you don’t have to finish it in 1 week)
• First focus on your strengths – product, technology, marketing,
etc. - I will help you fill the rest …
• Use Business Plan Template provided in this presentation

23. Appendix – Business Plan Template

24. Startup Business Plan Template
For Presentation to VCs
Adapted from Guy Kawasaki’s 10/20/30 Principle
10 Slides, 20 Minutes, 30 Points Font

25. 25
Before you Pitch to a VC!
• Uncover your audience’s “Hot Buttons”
• Ask yourself the question:
“To make today’s meeting as effective as possible, what are
the three most important things that you would like the
audience to learn about your company at this time?”
• Adjust time & emphasis on sections accordingly

26. Executive Summary
• <Your Company> is a <what you are> specializing in <what
you do> for <specific customers>.
• Our <special sauce> gives us a <unique advantage> that will
capture ??% of this $??? M market.
• We will be looking for $?? M to build an <enabling function>
that will generate $?? M over the next XX months.
<20% of presenters do this well

27. What’s the Problem?
• Describe the problem you are looking to address in simple,
clear concise terms
• Current state, seriousness of problem
• Desired future state, benefit to customer
• Scale of the initial market
• No more than 6 bullets
• Graphics better than words
< 10% of presenters do this well

28. What’s your Solution
• Describe your solution in simple, clear, concise terms.
• Key benefits, features
• Product roadmap
• No more than 6 bullets
• Graphics better than words
> 70% of presenters do this well

29. What’s the Business Model
• Explain how you are going to make money - clear, concise (If
you can’t describe your business model in 20 words or less, you
probably don’t have a workable model)
• What’s the value to the customer? Customer Value
=(Seriousness of Current State + Benefits of the Desired Future
State) Cost of the Solution
• Bottom up is better than top down
< 10% of presenters to this well

30. What’s your “Special Sauce”
• What’s the proprietary, underlying “magic” that gives you a
clear, defensible advantage?
• Patents on their own are rarely sufficient
• What are you going to do particularly well that it will be difficult
to copy?
• Graphics better than words
<30% of presenters do this well

31. How you are going to Market & Sell your product or Service
• Describe your Marketing & Sales strategies in simple, clear,
concise terms.
• 1 or 2 marketing strategies
• Sales cycle & strategy for initial market
• No more than 6 bullets
• Graphics better than words
< 50% of presenters do this well

32. Competition
• There is ALWAYS competition – even if it’s the way it’s done
now.
• Provide a Competition Analysis
– a table/chart comparing your solution to the current
approach and major competitors, by key benefit
• The more realistic you are, the more believable your case
< 30% of presenters do this well

33. Who’s on the Team?
• Management Team
– Why is this the Right Team?
– relevant information only - shorter is better
– include relevant company names & positions
– include independent Directors, if relevant
• Identify holes that will need to be filled
< 10% of presenters do this well

34. • P & L (by Quarter for first year, annually thereafter, 3 years out)
Past Year Q1 Q2 Q3 Q4 TOT 2nd Year 3rd Year
Revenue
COGS
R&D
S&M
G&A
EBIT
Cash Flow
• Bottoms up better that top down
• Assumptions more important than numbers – be prepared to
explain them
< 10% of presenters do this well
Financial Projections

35. Status & Timeline
• Major Milestones, what’s been achieved to date, Current
Status, what still needs to be done & how long it’s going to
take.
• Include expected liquidity event.
<30% of presenters do this well