1. The POWER of Digital Influence presented by Lindsey Fair

2. The only reason one has influence over another is because another acknowledges it , recognizes the existence of it.

3. Your peers do influence your clout score. It ain ’t all robots.

4. The more you share and participate , the more your influence will rise .

5. how much content you create , how much content you curate , and more importantly whether that adds value to his audience.

6. Online vs Offline

7. Right now it ’s kind of “hmm, that’s interesting. ” but the goal for the social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars .

8. Employment Perks Community

9. Klout , Twylah, Traackr, TwentyFeet, Peer Index , SocialIQ, Booshaka …

10. It's not absolute - its probabilistic .

11. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr