Get insights from leading sales and marketing executives on what it takes to #WinWithABM.

1. #WinWithABM
A Series of Account-Based
Marketing Tips for Success
A Series of Account-Based
Marketing Tips for Success

2. David Raab
Principal at
Raab Associates Inc.
“Take advantage of the
huge volume of commercial
data available today to do a
fresh study of your
target market
and build a current list of
your best prospects.”
Read the blog

3. Steve Woods
Chief technology officer
Nudge Software
“Successful deals are often influenced
by very unexpected stakeholders, so
the broader the set of relationships
you have, the better.”
Read the blog

4. Read the blog
Craig Elias
CEO
Shift Selling
“To unlock the power of
account-based marketing,
all you need to do is
say the right things,
to the right people,
at exactly the
right time.”
“
Easiersaidthandon
e, you might say. Bu
tit’sactuallynottha
thard.”

5. Matt Heinz
President
Heinz Marketing
Read the blog
“What’s far more
difficult
is to coordinate
engagement
across multiple
decision-makers
and stakeholders
within those
target
accounts.”

6. Read the blog
Leah Bell
Senior content marketing specialist
SalesLoft
“Sales development reps are the front-line sellers.
They’re in the trenches, arming the gates of your organization,
acting as ambassadors and protectors
of your customers, product, and company.”

7. Read the blog
Hilary Bird
Sr. integrated marketing manager
Consensus
“We should be focused
on metrics such as
opportunities, pipeline,
target account activity
and close rates.”

8. Read the blog
Donna Danis
Senior director, strategy consulting
Demand Spring
“The idea
of marketing
to customers
is not
new.”
“The ‘newness’ here is the focus on
quality and
not quantity.”

9. Read the blog
Steve Pogorzelski
Chief executive officer
Avention, Inc.
“Execution without proper account selection
wastes effort. Engagement without sales and
marketing alignment
wastes opportunity.”

10. For more great tips on ABM:
Follow #WinWithABM on Twitter
Listen to the ABM Report Podcast Series
Download Our Guide to Data-Driven Account-Based Marketing & Sales