Workshop lean startup (Open workshop)
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First Open Workshop, topic was Lean Startup and the Lean Canvas.
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Workshop lean startup (Open workshop)
- 2. Avatech Program 6 Month Boot Camp Investor Demo Day Mentorship Local & Global Intensive Training Office Space Seed Fund
- 3. Avatech Accelerator: Focus Areas We Invest in: Internet Mobile eCommerce Gaming Cloud Computing Software as a Service
- 4. 6 Months Acceleration Process Pre Acceleration 2 Months 20 Teams Acceleration – 4 Months 10 Teams Selecting Top Teams for Accelerator Big Investor Demo Day • Customer Discovery • Customer Validation • Market Analysis • MVP Development • Metrics/Analytics • Investor Pitch • Design Thinking • Lean Startup • Business Modeling • Agile Development • User Experience • Product Development • Sales/Marketing • Team Building • Finance • Legal • Growth Hacking • Operation • Fundability
- 6. Agenda • Intro to Lean Startup • The Lean Canvas – Overview – YOUR Lean Canvas • Risks
- 7. The Problem
- 8. The Problem Many startups begin with an idea for a product that they think people want. They spend months, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.
- 9. Lean Startup
- 10. Lean Startup “If startups invest their time into building products or services step by step to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.”
- 11. Lean Startup Build – measure - learn
- 12. Lean Startup “The Lean Startup provides an […] approach to creating and managing startups and get a desired product to customers' hands faster.”
- 13. Lean Startup
- 14. Lean Startup
- 15. Lean Startup Tools • Customer Development • MVP • (Actionable) Metrics • Agile Development • Lean Canvas
- 17. MVP “A Minimum Viable Product is the smallest thing you can build that delivers customer value (and as a bonus captures some of that value back).”
- 18. (Actionable) Metrics “An actionable metric is one that ties specific and repeatable actions to observed results.”
- 20. LEAN CANVAS
- 21. Lean Canvas “A different way to capture your Business Model”
- 22. Lean Canvas • One Page Solution, even for multisided businesses • Easy to understand • Easy to create • Fast to create • Easy to adapt • Easy to communicate • Entrepreneur focus
- 23. Lean Canvas
- 24. Lean Canvas 1 2 1. Problem and Existing Alternatives – What are the Top 3 Problems that you are solving? – How are people solving the problems today? 2. Customer Segments and Early Adopters – Who are your target customers? – Out of these group who do you think are your first users (early Adopters)?
- 25. Lean Canvas 3 3. Unique Value Proposition (UVP) • Why you are different and worth getting attention • What makes you standing out? • What is the number one problem you are solving and for whom? High Level Concept Pitch • Helps you on your way to your UVP • NOT YOUR UVP!!! Examples UVP: “ You can easily find what you need to borrow or rent instead of buying.”
- 26. Lean Canvas 4 4. Solution • Top three features of your product according to the problem you are currently solving? Example (KSNA) 1. Persian language 2. Easy access 3. Focus on Beginners Level
- 27. Lean Canvas 5 5. Channels (Your path to the customer) • How do you reach your customers? • Possible channels are: – SEO – Blogs/websites – Facebook Ads – Print Ads – Word of mouth – Events (Conferences, Tradeshows) – Partnerships – Friends Examples 1. Tea talks (Bi- Language) 2. Sharing on Hackernews (Taskulu) 3. …….
- 28. Lean Canvas 7 6 6. Revenue Streams – How are you going to make money? Not in three to five years but in 5 months? – How much money with each revenue stream (What are the models, how much money per customer) 7. Cost structure – What are your upcoming operational costs? Not in three to five years but in the upcoming months? • Server, Salaries, software, advertising…….
- 29. Lean Canvas 8 8. Key Metrics • The numbers that tell you how you are performing! • Dave McClures Pirate Metrics:
- 30. Lean Canvas 9 9. Unfair Advantage • What do you have that others don’t have and cannot easily copy or buy? Examples: • Patent • Endorsement by a well known expert • Insider Information • A team with outstanding experience and knowledge
- 31. Lean Canvas TIME TO SHARE AND GET FEEDBACK!
- 32. Feedback Present your Canvas to one other person/team and ask them for feedback – Where did they have trouble to understand? – Did they have the feeling you were to general/to detailed? – Could they think about different key features, customers, additional channels,……
- 33. RISKS
- 34. Risks Product Risks Getting the product right • Problem • Unique Value Proposition • High Level Concept • Solution • Key Metrics
- 35. Risks Customer Risk Building a path to customers • Customer Segments • Early Adopters • Channels
- 36. Risks Market Risk Building a viable business • Existing Alternatives • Revenue Streams • Cost structure • Unfair Advantage
- 37. RISKS Which is the field that is the biggest risk?
Hinweis der Redaktion
- Brief overview on the topic of lean startup, then we will move to one essential feature and framework, It is hands on so after a short introduction you will create something Change your place Take notes
- 90% of Startups fail What do you think is the problem?
- Framework and philosophy Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants Zappos dropbox
- Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants
- Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants
- Four-step framework developed by serial entrepreneur and business school Professor Steve Blank discover and validate the right market for your idea, build the right product features that solve customers’ needs, test the correct model and tactics for acquiring and converting customers deploy the right organization and resources to scale the business.
- Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants
- Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants
- Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants
- Developed by Ash Maurya, Goal: to make a entrepreneur focused version (compared to the Business Model Canvas) Changed 4 Boxes (Key Activities and Key ressources) Customer Relationship (covered by the channels and Key Partners: Partnerships are important but should not be the starting ground of your business
- Examples: Problem? Existing Alternatives: Taskulu (Trello, Whiteboard, E-mail)
- Example: Taskulu (Hackernews and word of mouth)
- Taskulu: Acqusition: Signups Activation: creating the first project Retention: Coming back and create another project or update the old one Revenue: Number of people that get paying customers Referr