- Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore (Paragraph 1)
- It has since grown to be one of the largest online retailers, selling over 20 million products globally through its various websites (Paragraph 5)
- Key to Amazon's success has been its focus on customer value, strong logistics network, and long term vision (Paragraph 4)
Boost the utilization of your HCL environment by reevaluating use cases and f...
Amazon
1. Introduction
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• Amazon, Inc. is anAmerican based multinational electronic
commerce company.
• Headquartered ---Seattle, Washington.
• Jeff Bezosfounded Amazon.com, Inc. in July 5, 1994 asCadabra and
launched it online asamazon.com In 1995. It started asan online
bookstore.
• Amazon (Amazon) is one of the firstonline shopping sites launched
in 1995
• Since its inception, it has been consistently ranked asone of the best
retail sites on the Internet and is regarded asthe universal model for
successful Internet retailing.
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2. contd…
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In March 1998,Amazonwasranked among the top 20 internet sites in
almost all the major marketsurveys.
According to an analyst, "When you think of web shopping, you
think of Amazonfirst.
TheForrester Power Rankingsin 2000, rankedAmazonasthe best online
shopping site.
With 2.5 million titles, it becamethe“Earth’s BiggestBookstore”.
6. HUMAN RESOURCE
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Some of our human resource position include are:
HR Assistant
HR Business partner
HR manager
Recruiter
Recruiting Coordinator
Recruiting Manager
Talent Management Specialist Manager
HR Analytics Specialist or Manager
Compensation Specialist or Manager
HR Technology or Process Project or Program Manager
7. Departments in amazon
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Administrative support
Audio/video/photography production
Business &merchant development
Business intelligence
Buying ,planning, & instock management
Customer service
Data science
Database administration
Design
Economics
Editorial , writing, & content management
Facilities, maintenance& real estate
Finance and accounting
8. Contd..
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Fulfillment &operation management
Fulfillment/ warehouse associate
Hardware development
Human resource
Investigation & loss prevention
Leadership development& training
Legal
Machine learning science
Marketing & PR
Medical ,health , & safety
Sales ,advertising & account management
11. Recruitment and selection practice
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Non warehouse candidates go through five interviews that last on
average 2 or 3 hours each( 25% )
“Bar raiser program”
Anti-hiring pitch
Pivot program
12. How to hire like Jeff Bezos
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will you admire this person?
Will this person raise the average level of effectiveness of the
group they’re entering?
Along what dimensions might this person be a superstar?
13. Benefits
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health/ mental health
Medical advice line
Financial security
Restricted stock units
Adoption assistance
Maternity and parental leave
Time off
Employee discount
Career choice
Pay to quit policy
14. Marketing strategy
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Targets middle and upper class people’s
positioned itself as a Glocal (Go global Act local)
acquired many IT & e-commerce start-ups like pets.com,
audible.com, Junglee.com, IMBD.com, Zappos.com, Woot etc.
helps customers using existing technology of the acquired partners
at low cost.
Continuous website improvement
Email marketing
Pay per click advertising
19. 0
ships Seller’s products
the customer
service and delivery
customers
Fulfillment By Amazon(FBA)
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1. Sellers send products
to an Amazon
fulfillment center or
schedule a pickup
2. Amazon stores
Sellers’ products –
from a single unit to
your entire inventory
3. Customers
Sellers’ products
Amazon, often
order
from
with
fast, free delivery
4. Amazon packs and 5. Amazon’s customer
from fulfillment center to creates loyal, happy
@Data Source:Amazon India CorporateWebsite
22. Advantages of FBA- “Yousell it, we ship it.”
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Customers
keep coming
back for more
Cash on
delivery
payments
Amazon Prime
Focus on your
business
Build Trust
Pay as you go
23. Amazon Easy Ship
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2. Sellers schedule the
pickup and keep the
product packaged and
ready.
3. Amazon Easy Ship
delivery associate
picks up the package
from Sellers’doorstep.
4. Amazon Easy Ship
delivers the package to
the customer and picks
up Cash on Delivery
(COD) payments.
1. Customer orders
from Sellers using Pay
with Amazon. Sellers
get a notification of the
order via email, Seller
Central.
@Data Source:Amazon India CorporateWebsite