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a gentle push 
a global difference
nov. 2010
nov 2012 nov 2011
nov 2013 Sept 2014
BREDA
Friends of Nudge
factsheet 
33.655 
279 
360 
6.000+ 
12.700+ 
4.000 
12 
March 
2014 
nudgers 
Friends of Nudge 
initiatives 
Facebook likes 
Twitter followers 
volunteers 
employees
nudgers 
initiatives 
connecting the dots 
Friends of Nudge
example projects 
more to come: 
but also:
1800+ 
nudger s 199 
initiatives 5 
Friends of Nudge 
What is it? 
Leverage from children's power of 
persuasion to save energy and 
water. 
Role of community? 
Finding ambassadors of the 
project & the community as jury. 
Result? 
Project in progress. 
WaterSpaarders
What is it? 
A project to set up new energy 
cooperatives. 
Role of community? 
Start and join new energy-cooperatives 
Result? 
6 new energy cooperatives 
Buurten met Energie 
3300+ 
nudger s 6 
initiatives 7 
Friends of Nudge
What is it? 
Role of community? 
Crowdsourcing tennis clubs & 
voting for a pilot project. 
Result? 
1 pilot project 
1 online sustainability toolkit for 
sport clubs 
ABN Amro WTT 
3800+ 
nudger s 1 
initiatives 3 
Friends of Nudge
Winnaar 
TV Kralingen
de duurzame 
menukaart
HOCKEY
Status 
43
main revenue sources financials 
Friends 
of 
Nudge 
consultancy 
& 
projects 
Nudge 
Leadership 
Challenge
2012 - 2013 - 2014 Nudge Leadership Challenges
Nudge Leadership Challenges 
2013
major milestones in 2014 
new online 
platform 
impact 
mode l 
Nudge Global 
Leadership 
Challenge
new online 
platform 
Participation 
Crowd-sourcing 
Co-creation 
Matchmaking 
Impact mode l
Impact model
Impact model 
crowd-sourcing
Global Nudge Leadership Challenge
are you a nudger?
What is it? 
How to heat a church 
Role of community? 
Crowd-sourcing a solution for 
heating a church. 
Result? 
Combine cooling need of data 
centre & heating need of church 
Holy Warming 
3900+ 
nudger s 2 
initiatives 7 
Friends of Nudge

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Duurzaamheidsinitiatieven: hoe geven we die een zetje?’ door Maarten de Leng (Stichting Nudge)