We all know that mobile marketing is important, but tracking and acting on the interactions and engagement with your mobile audience is still challenging. What can you do to take your mobile marketing to the next level? Read more about our partnership with Sitecore: https://www.avanade.com/nl-nl/about-avanade/partnerships/sitecore

1. © 2016 Avanade Inc. All Rights Reserved.
Embracing mobile:
How can we track
customer interaction
outside of the PC?
Derk Hudepol, Consultant
Avanade

2. Derk Hudepol
Working for Avanade for 6 years
4 years of Sitecore Experience
Sitecore MVP 2016
A short introduction

3. How can we embrace mobile using Sitecore
Most companies have a strong online presence for the PC
Mobile web usage is gaining popularity fast and a lot of companies are not
ready for this yet
This session will help you gaining information in how you can leverage
Sitecore to have a stronger mobile presence

4. Emarketer.com states that mobile is half of web traffic

5. There are different forms of Mobile : Mobile web
Mobile web
Mobile app
Mobile connected

6. There are different forms of Mobile : Mobile app
Mobile web
Mobile app
Mobile connected

7. There are different forms of Mobile : Mobile connected
Mobile web
Mobile app
Mobile connected

8. © 2016 Avanade Inc. All Rights Reserved.
8
What can Sitecore offer for mobile?

9. Sitecore supports Mobile web out of the box
Web Preview Analytics Tracking Personalisation SDK

10. Sitecore offers device simulation to preview your site
Web Preview Analytics Tracking Personalisation SDK

11. Sitecore offers insight into mobile usage statistics
Web Preview Analytics Tracking Personalisation SDK

12. Sitecore allows you to track mobile users
Web Preview Analytics Tracking Personalisation SDK

13. Sitecore allows you to personalise for mobile users
Web Preview Analytics Tracking Personalisation SDK

14. Sitecore allows you to build mobile apps
Web Preview Analytics Tracking Personalisation SDK

15. © 2016 Avanade Inc. All Rights Reserved.
15
Important considerations when working mobile

16. Sitecore is not a tool which magically makes your mobile website or mobile
app without effort
You need to do development

17. Consider…
Mobile audience Mobile device
performance
Mobile content

18. Your mobile audience can have a different goal
Does your mobile use have the same persona as a PC user?
Mobile App users are usually more loyal customers
Is the mobile user following the same journey as the PC user?
Consider why are triggered to use the mobile device
Does your mobile user need a different experience than the PC user?
Consider what experience is relevant for a mobile customer
Audience
Performance
Content

19. Do you need to consider a target platform?
Audience
Performance
Content

20. When using media files like images and video’s consider
file sizes
When using animations consider if they are relevant and
necessary
Limit the amount of connections setup by the app or
website
Mobile device performance is not the same as a PC
Audience
Performance
Content

21. Akamai Mobitest : http://mobitest.akamai.com/
• Free mobile speed test
• Generates a results report
W3C mobileOK : http://validator.w3.org/mobile/
• Web analysis tool for mobile
• Gives a detailed report, including failures
Current performance can be easily measured
Audience
Performance
Content

22. Accenture.com lost 88% of its content after being migrated
Audience
Performance
Content
Today: 4 jan 2014:

23. Important aspects of content
Audience
Performance
Content
Less is more
Quality over quantity
Only convert powerful
content connected to
business issues and
themes or trends
Content is engaging
Easy to consume,
engaging design and
media mix
Visually interesting
content presentation
Content Is Concise
To-the-point, shareable
content
Snackable content
elements

24. Keep monitoring your Sitecore analytics
Ensure you know your mobile persona’s
Personalise for your target audience
Always leverage your own analytics for mobile

25. © 2016 Avanade Inc. All Rights Reserved.
25
So what cannot be done out of the box?

26. Mobile apps can only use content and no analytics
Out of the box there is no support for tracking mobile interaction in a
mobile app
It is possible to customly build it using the XDB api’s, like Tod Mitchell
presented at SUGCON Europe 2016:
http://www.sugcon.eu/wp-content/uploads/2016/05/Mobile-collection-and-
analytics-with-xDB.pdf
https://youtu.be/pJkgY3PE9YQ

27. © 2016 Avanade Inc. All Rights Reserved.
27
Where can I find more information around
Sitecore and mobile?

28. Online sources
SUGCon Europe had a couple of great sessions around mobile which can
be viewed here :
http://www.sugcon.eu/video-and-downloads/
Google has a great starting guide around mobile:
https://developers.google.com/webmasters/mobile-sites/

29. Getting Started: Mobile
http://hookedon.digital
Get started with mobile at the Sitecore Symposium

30. © 2016 Avanade Inc. All Rights Reserved.
Questions?