Ford Story Social Media Marketing 02

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Automotive Social Media Marketing Reputation Management

Scott Monty of Ford Motor Company presented on Ford's social media strategy. The strategy was to humanize the brand by connecting consumers with Ford employees and each other, providing value. Ford launched accounts on many social media platforms like Facebook, Flickr, Twitter, YouTube and more. The accounts share Ford content, engage users and gain feedback. Ford's social media presence has been effective in humanizing the brand and connecting with enthusiasts.

Automobil

How Big Brands Use Social Media
Minneapolis at General Mills | August 13, 2009

Scott Monty
Ford
“Zero to 60: Ford’s Social Media Story”

Zero to 60: Ford’s Social
Media Story

Scott Monty (@ScottMonty)
Global Digital Communications
Ford Motor Company (@Ford)

Common elements of
successful companies
Great
products
Great l d
leaders

“Be like a headland of rock on which the waves break incessantly;
but it stands fast and around it the seething of the waters sink to
resist.” -Marcus Aurelius

Ninety percent of social
media is just showing up.

It’s the other half that’s hard.

Strategy: to humanize the company
by connecting consumers with Ford
employees and with each other when
possible, providing value in the
process.

Out on the social web
http://facebook.com/ford
http://delicious.com/fomoco
// /
http://flickr.com/FordMotorCompany
http://scribd.com/FordMotorCompany
http://twitter.com/ford *
http://upcoming.org/user/692359
http://autos.yahoo.com/newcars/reviews/ford.
html
http://youtube.com/ford
p y
http://youtube.com/fordvideo1

Now tweeting at:
@Ford
@F d @FordNews
@F dN
@FordFiesta @FordTrucks
@FordMustang
g @FordRacing
g
@FordDriveGreen @FordLatino
@FordCustService @FordTaurus

What’s next?
• Cross-training staff
• Rolling it into other functions
• G i for the 1%
Going f h
• Connecting with enthusiasts
• Update FordProposals.com
• Listening to our community for suggestions

Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
This presentation is available at:
http://slideshare.net/scottmonty

How Big Brands Use Social Media

Learn more about upcoming and past BlogWells:
http://gaspedal.com/blogwell
or
live@gaspedal.com

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Ford Story Social Media Marketing 02

1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”

2. Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)

5. Common elements of successful companies Great products Great l d leaders

6. “Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius

7. Leadership p

8. Ninety percent of social media is just showing up. It’s the other half that’s hard.

10. Accessibility

11. Transparency

12. Authenticity

13. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.

14. Making it happen g pp

15.

16. Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1

17. Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus

18. Alan Mulally on Twitter

19.

20.

21.

22. PlaidNation.com

23. WeddingRoadTrip.com

24.

25.

26.

27. Effective?

28.

29.

30.

31.

32. What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions

33. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty

34.

35. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

Ford Story Social Media Marketing 02

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