AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more and register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition BrochureRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more and register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition Magazine AdRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com
AutoCon 2012 Conference and Exposition BrochureRalph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
In this session, CX Pilots will share an overview of CX (Customer Experience) and how it's changing the way service-based businesses are interacting with their customers and employees. They will also show how companies are tying CX to customer retention, customer loyalty, lead generation, and ultimately an increase in revenue.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
In this partner session with Censhare at CX Europe 2017, Rüdiger Pläster, Managing Director of ORT Group, shares insights on good customer experience. Detailing this on a recent client project, Rüdiger introduces the CX framework being used and points out what an ideal agile mindset is.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
In this session, CX Pilots will share an overview of CX (Customer Experience) and how it's changing the way service-based businesses are interacting with their customers and employees. They will also show how companies are tying CX to customer retention, customer loyalty, lead generation, and ultimately an increase in revenue.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
In this partner session with Censhare at CX Europe 2017, Rüdiger Pläster, Managing Director of ORT Group, shares insights on good customer experience. Detailing this on a recent client project, Rüdiger introduces the CX framework being used and points out what an ideal agile mindset is.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
In boardrooms around the world, senior executives are discussing a common dilemma: how to create transformative experiences and business models that improve their customers’ lives, drive growth, and boost profitability and efficiency. Now is the time for leaders to reflect and consider the fundamentals of value creation in the business – to go beyond the immediate, incremental change.
In this 200-page book, we explore how CEOs, boards and executives should compete in the digital age with a combination of experience, management consulting and technology expertise.
Editor: Hilding Anderson
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, EntrepreneurLounge47
Learnings from Scaling” imparted the wisdom that great success is within reach if a Startup plans to scale. When the prototype is complete, and the value of the product has been demonstrated to a few customer prospects, it is also the right time to think through scale and more importantly, prepare for it. Key takeaways - 1. Say 'No' more often than “Yes” to keep razor focus 2. Develop a work culture that fosters execution 3. Set aggressive goals, however, be in touch with market forces and rally teams to achieve them 4. Create good process and a flexible organization rather than rely on ad-hoc measures 5. Identify star performers and reward with prominence rather than monetary benefits.
Ähnlich wie AutoConnections Conference and Exposition Brochure (20)
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
The Future of Autonomous Vehicles | civilthings.com | Detailed informationgettygaming1
civilthings.com Present Autonomous vehicles, also known as self-driving cars, represent a groundbreaking advancement in transportation technology. These vehicles utilize sophisticated sensors, advanced software, and machine learning algorithms to navigate roads and transport passengers without human intervention. Major companies in the autonomous vehicle industry are investing heavily in the development and testing of these innovative machines, aiming to enhance safety, efficiency, and convenience on the roads.
The autonomous vehicle market is rapidly expanding, driven by technological progress and increasing consumer interest. With the advent of autonomous vehicle technology, the future of transportation promises significant changes, including reduced traffic accidents and lower emissions. However, the widespread adoption of autonomous vehicles faces challenges, such as regulatory hurdles, safety concerns, and public acceptance.
Autonomous vehicle regulations and legislation are evolving to address these issues, ensuring that the integration of self-driving cars into everyday life is smooth and secure. As the industry grows, news and trends related to autonomous vehicles continue to capture global attention. From the development of cutting-edge sensors to advancements in autonomous vehicle software, this sector is poised to revolutionize how we think about mobility.
Stay informed about the latest in autonomous vehicle technology, industry developments, and market trends to understand the profound impact these vehicles will have on our future.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Wondering if Your Mercedes EIS is at Fault Here’s How to Tell
AutoConnections Conference and Exposition Brochure
1. AUTOCONNECTIONS 2012 CONFERENCE & EXPO
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
CONNECTING YOUR DEALERSHIP WITH THE RIGHT
TECHNOLOGIES
STRATEGIES
& LEADERS
TO CREATE POWERFUL NEW OUTCOMES
HOSTED BY PRODUCED BY
2. 6 Exciting Expo Themes
_____________________________________________________
PEOPLE
Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for
attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial Generation?
What are some of the most effective and lowest cost resources for pre-screening and selection? What are the
PRELIMINARY AGENDA interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to
_____________________________________ connect you with the resources that you need to ensure that people power your success and become your greatest
September 5th asset, rather than becoming another challenge to deal with.
1:00 PM Registration Opens
3:00 PM Business Assessments _____________________________________________________
5:00 PM General Session PROCESS
6:00 PM AWA Reception Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process
7:00 PM 2012 AWA Awards Ceremony definition, implementation, and training to support the consistent execution of work flow procedure is more acute
today than ever before.
_____________________________________ With more prospective customers than ever before making contact with dealers prior to physically visiting the
September 6th dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will
provide mission critical information and insights on process management such as CRM, email template design and
7:30 AM Breakfast
daily use, daily workflow task lists, BDC design and implementation, Internet Sales.
8:30 AM General Session
10:00 AM Ten Workshops
_____________________________________________________
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
MEASUREMENT
Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far
1:00 PM Lunch too often dealers are asked to make decisions around marketing, sales, process and investments without adequate
2:00 PM General Session Keynote performance metrics, analytics or other information that would make up what we all refer to as “measurement”.
3:15 PM Break in Exhibit Hall This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive
4:00 PM Ten Workshops measurement and accountability in a dealership so that your decisions become data empowered and more likely to
5:15 PM Sponsored Labs result in an ongoing, ever improving competitive advantage.
6:15 PM General Session
7:15 PM Evening Reception _____________________________________________________
SOCIAL MEDIA
_____________________________________ Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true
September 7th in the automotive industry, where customer service and social interactions are the foundation of a successful
7:30 AM Breakfast dealership.
8:30 AM General Session This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online
10:00 AM Ten Workshops presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other
niche networks.
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
1:00 PM Lunch
_____________________________________________________
2:00 PM General Session LOCAL REACH
Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results,
3:15 PM Break in Exhibit Hall
such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.
4:00 PM Ten Workshops
5:15 PM Sponsored Labs AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a
consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to
6:15 PM General Session
your dealership.
7:15 PM Evening Reception
_____________________________________________________
_____________________________________
September 8th
MOBILE
Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest
7:30 AM Breakfast growing consumption channels, with smart phone adoption rates skyrocketing among consumers.
8:30 AM Ten Workshops
With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong
10:00 AM General Session presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design,
11:30 PM Closing Remarks creating custom mobile apps, SMS marketing strategies and more.
12:00 PM Bonus Workshop Sessions
PRODUCED BY HOSTED BY
3. Powerhouse Keynotes & Speakers
Jim Ziegler
JIM Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto
Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high
ZEIGLER content presentations on leveraging relationships into increased sales and profits, internet marketing and
prosperity.
Grant Cardone
GRANT Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show
CARDONE host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution-
ized the auto dealer industry by re-engineering their sales process and philosophy.
William J. Lovejoy
Mr. Lovejoy enjoyed an extraordinary career at General Motors. He began his career at GMAC, serving in a
variety of positions, and ultimately became President of GMAC in 1990. He eventually moved over to GM,
WILLIAM and headed their Vehicle Sales, Service and Marketing. In that role Mr. Lovejoy presided over an increase in
GM's U.S. market share in one of the most competitively challenging markets the industry has ever seen.
LOVEJOY Under his leadership, GM led the industry with record-setting truck sales, while simultaneously sparking
dramatic improvement in NADA’s dealer-satisfaction surveys. Mr. Lovejoy also served General Motors as
Vice President of service and parts operation.
Lon Safko
Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows
LON corporations how to train managers to think creatively, details the secrets of launching a successful on-line
SAFKO business. His best selling book The Social Media Bible, is transforming marketing strategies.
Dave Anderson
DAVE President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books,
including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run
ANDERSON Your Business by THE BOOK, and How to Lead by THE BOOK.
David Lewis
DAVID David has been training Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the
“Art of Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve
.
LEWIS their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational
Selling, which gained immediate popularity.
Patrick Kelly
PATRICK President and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process oriented thinker who helps
achieve positive outcomes.
KELLY
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
4. Powerhouse Keynotes & Speakers
Tracy Myers
Best-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier Automotive
Solutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealer
of the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small
Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business
TRACY
Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today
MYERS
and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! and
Pushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men” As the
.
founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and
entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.
Jody Devere
CEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for
AutoCon2012.
JODY
DEVERE
Sean Stapleton
VP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamic
speaker who has the pulse of the auto industry. SEAN
Richard Bustillo
STAPLETON
Richard Bustillo is the General Manager of Rick Case Honda in Fort Lauderdale, Florida. As the operational
leader of the largest Honda Dealership facility in North America, Bustillo supervises a team of over 350
associates that sell and service thousands of new and used vehicles each month. He has a proven history of
success in raising dealership net profits and has a consistent record of turning poorly performing dealer-
ships into solid performers. Bustillo’s expertise extends to setting and administering budgets for fixed and
variable expenditures; managing incoming/outgoing new and used vehicle inventory to optimize cash flow
and sales. At Rick Case Honda he is the decision-making authority with full responsibility for all day-to-day RICHARD
dealership operations, policies and procedures. Bustillo is a recognized expert in hiring, training and
motivation of management and support personnel, along with the creation of innovative sales and BUSTILLO
marketing approaches. He is the only volume store to achieve the prestigous Honda Presidents award 4yrs
in a row.
Ralph Paglia
Vice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing Business
Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital
Marketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new RALPH
solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation
management strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and PAGLIA
author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Jim Flint
Jim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family of
Dealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined JIM
Dallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEM
level with Nissan and Toyota for more than a decade.
FLINT
David Johnson
David Johnson is considered by many to be the top authority on automotive social media. He is the social
media editor of AutomotiveDigitalMarketing.com, a featured blogger on SocialMediaToday.com and the
author of his own blog, dedicated to the auto industry, at PersuasiveConcepts.com. He has conducted many DAVID
seminars, lectures and in-dealership training sessions on the creation and implementation of social
strategies. David teaches dealerships the how, why and ROI of social marketing through the implementa- JOHNSON
tion of advanced inbound lead generation tactics.
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
www.AutoCon2012.com
5. REASONS TO ATTEND:
The AUTO CONNECTIONS difference:
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AutoCon Labs
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Diversity & Women’s Issues AutoCon
6. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision two conferences put on by First Class Educators
choosing which one(s) to attend. However, and both have indeed been first class events.
I will always send my team to the FCE The digital marketing landscape is becoming
events because I want the best – and they increasingly dynamic and the FCE events I’ve
always deliver!” attended have really hit on the latest trends
and developments. Even the most seasoned
Tracy Myers, Dealer Principal automotive digital marketers will learn
Frank Myers Auto Maxx something new given the diversity and depth of topics lead by
experts from within and outside the industry.
FCE conferences are a great opportunity to quickly and efficiently
Operations & General Sales Manager bring your dealer team up to speed on all things digital and get them
energized to adjust and implement their marketing strategies. This is
“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’s
digital marketing realm for my staff and Automotive Boot Camp.”
I. This is the way of the future. These
events are excellent for dealers ready to Ben Robertaccio, Marketing Manager
change and wanting to understand the Morrie's Automotive Group
digital world."
MJ MacDonald, Operations Manager Social Media Manager
Bountiful Mazda • Orem Mazda
“I have participated in 2 events that First Class Educators has
produced, Digital Marketing Strategies Conference and Automotive
Business Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of what
Internet Manager is happening in the Auto Industry and the impact
that digital marketing has on it (I think Carrie has a
“The team at FCE seems to always outdo themselves and I expect crystal ball).
AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and even
attract are true Industry leaders. I always mentors to guide and teach you. The selection of
end up having not just a few but many topics and classes is wide and varied, I just wish I
things to implement back at the could clone myself so I could get to ALL of them!
dealership. In just two days I can gain I usually walk in thinking I know it all, and walk
more information from peers and out having learned so much new information. I
speakers than months of training and look forward to the next event!”
research on my own. ”
Trish Spagnola, Director of Interactive Marketing & Media
Lindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Lavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director Internet Sales Director
"First Class Educators brings together some of the best “I have attended several First Class Educator
and brightest in the industry. Consequently, events, and I am always impressed with the
FCE events have been a valuable source of camaraderie of dealers, the quality of speakers
information and provided me with some of the and trainers, and I always manage to leave with
tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group
7. Wednesday, September 5
1:00pm Registration Opens
3:00pm Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon
5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GM NA
6:00pm AWA Automotive Website Awards Reception and Ceremony
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Thursday, September 6 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Sean Stapleton, VP of Sales, VinSolutions
10:00am Workshops How Google+ Local is Changing the Social Landscape SOC/LOC
Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC
Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop
The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop
I Hate/Love My Online Reputation PRO
The Evolution of Digital Marketing - Where Do We Go From Here? LOC
How to Build a True BDC that is Profitable PRO
Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO
Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC
11:45am Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB
Generate New Profits from a Digitized Showroom PRO/LOC
The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO
Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop
The Social Dealer Difference Sponsored Workshop
Putting Dealers’ Phone Processes to the Test PRO
Taking Profitable Dealers to the Next Level of Success PRO
Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO
Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC
1:00pm Lunch
2:00pm General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.
4:00pm Workshops Dealer e-Process Websites - An Insider Look At Our Platform Sponsored Workshop
The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop
What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA
Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO
What Influences Customer Loyalty & How Do We Measure It? PEO/PRO
Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC
Transitioning From Distributed Calls/Leads to A Centralized Model PRO
Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO
Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Patrick Kelly, President and COO, CAR-Research XRM
7:15pm Reception Sponsored by VinSolutions
*Educational certificates are granted for attending these sets of classes.
LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile
www.AutoCon2012.com
8. Friday, September 7 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host
10:00am Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC
10 Ways To Improve Your Vehicle Merchandising Process PRO
Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop
How to Increase Revenue and Margins through Outsourcing Sponsored Workshop
How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC
Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA
A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO
Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO
Google Analytics 1 (*Analytics Certificate Program*) MEA
11:45am Workshops Sell More Cars Using the Service Drive PRO
How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC
Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO
The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop
The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC
“The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO
Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO
A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO
Google Analytics 2 (*Analytics Certificate Program*) MEA
1:00pm Lunch
2:00pm General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK.
4:00pm Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop
Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop
How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO
Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC
Social Media Dating, Professionally Called Blogger Outreach SOC
Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC
10 Guidelines for Success in Social Media SOC
Facebook Advertising & Engagement Strategies SOC/LOC
Google Analytics 3 (*Analytics Certificate Program*) MEA
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal
7:15pm Reception
Saturday, September 8 Track
7:30am Breakfast
8:30am Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB
Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA
Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO
Dealer Compliance in a Digital Age & How to Avoid Fines PRO
Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC
How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO
Maximizing the Impact of Your Dealer Newsletter Program LOC
Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC
How to Simplify Analytics to See the Numbers that Make a Difference MEA
10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.
11:30am Closing
www.AutoCon2012.com
9. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
www.AutoCon2012.com
Aria Resort & Casino
THIRD FLOOR EXHIBIT HALL MEETING ROOMS
LABS Board 7
8 Room
Premium Exhibitor Space
6
9 5
10
4
GENERAL MEALS
STAGE
SESSION 3
11
& AWA
Ceremony 12 2
1
13
RESTROOMS PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Registration Sponsorship, or Exhibitor Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475 • www.AutoCon2012.com
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS