Christoph C. Cemper – BrightonSEO April 2016: 7 Things you didn’t know about links

1. 7 Things You Didn‘t know
about Links and Redirects

2. Nice to be here again

3. About Christoph C. Cemper
@cemper

4. Google confirmed
Links are important
1

5. Links are
important……
Of course 

6. Links are important!

7. Links still No#1 Ranking Factor
March 2016

11. YOU CAN NOT
NOT SEE IT.

13. Understanding
Not All Links Are Equal
1
Still #1

14. NOT ALL LINKS
ARE EQUAL!

15. JUST COUNTING LINKS?

17. DO NOT JUST ASK
HOW MANY LINKS ?

18. BUT ASK
HOW MANY LINKS
…

19. ASK FOR
HOW MANY LINKING
PAGES …

20. ASK FOR
HOW MANY LINKING
DOMAINS…

21. ASK FOR
HOW MANY LINKING
ROOT-DOMAINS…

22. ASK FOR
HOW MANY
LINKS PER MONTH
(Link Velocity Trends)

23. ASK FOR
WHICH
TYPE OF LINKS
(Follow, NoFollow, Redirects, Javascript, Frames, …)

24. ASK FOR
WHICH LINKING
POWER…

25. ASK FOR
WHICH LINKING
TRUST…

26. ASK FOR
WHICH LINKING
RISK…
(Link Detox Risk)

27. ASK FOR
WHICH LINKING
KEYWORD?
(commercial or branded)

28. AND MORE ASPECTS
… for EACH LINK.

29. EXAMPLE: “1000 backlinks”

31. SEO Test from 2016 confirms,
Outgoing Links
help rankings
2

32. Experiment Rebootonline 2016
•
•
•
•

33. WITH outgoing links: rank #1-5

34. WITHOUT outgoing links: #6-10

35. APRIL’16 Google penalizes
unnatural outgoing links

36. for outbound links

37. Scraper Links
are not ignored „automatically“
3

40. BARTOSZ
GORALEWICZ

41. Who has worked with
Disavow Files?

42. Disavow-File Upload not enough
Links must be crawled
4

43. Understanding

44. A SORT OF Computer

45. „THE DISAVOW PROBLEM“

46. DISAVOW EFFECT …
TAKES AGES

47. BECAUSE…

48. UP TO 9 MONTHS…

49. 3 DAYS using
Link Detox Boost

50. Old Links
help you, if you keep them
5

51. “Ranking without Links” ~2014

52. Monitor your Backlinks

53. Website Relaunch Issues
•
•
•

54. Negative SEO

55. Redirects pass
Link Penalties
6

56. Penalty via Redirect –
“How it works”

57. HOME24 2.0

58. 302 Redirects
work different in Google?
7

59. 302 should
behave like
301……

60. 307 Redirects
„New“. Work different?
7

61. Mhhh. We will test this.

62. Ohhh…
that was it?

63. Page Rank is DEAD
Don‘t measure Links via PR
8

66. What to use instead.

67. LRT Power*Trust

68. How to read Power*Trust

69. Link Detox Risk®

70. A 99% DROP IN TRAFFIC
HURTS

71. Link Detox Risk®

72. Link Detox Risk® AI

73. @linkdetox @cemper @lnkresearchtool
Link Detox Risk AI

74. for outbound links

75. NoFollow Links
Can also cause a penalty.
9

76. Links, mentioned as Penalty
Reason by Google

77. Subdomain Penalty
can hit main domain
10

78. Links
from a REL-Canonical page
11

79. Count?
Not count?
How much?

80. Two REL-Canonicals
from one page?
12

81. Who ranks
here?

82. Mhhh. We will test this.

83. LRT Link Redirect Trace Add-on

84. THE BEST LINKS

85. All Data, Videos, eBooks …

86. and …
Link Detox for Outbound Links

89. ASK ME ANYTHING
@cemper