15. Health Supplement Industry - Keyword search volume (Google in AUS)
Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
16. Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Health Supplement Industry - Keyword search volume (Baidu in CHINA)
Keywords Desktop Mobile Bid
search Daily search Daily (RMB)
+
+
+
+
+
+
+
+
+
+
=
=
=
=
=
=
=
=
=
=
4300
700
4300
10200
8100
12400
970
2320
4800
330
17. Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
Property Industry - Keyword search volume (Google in AUS)
18. Keywords Desktop Mobile Bid
search Daily search Daily (RMB)
Property Industry - Keyword search volume (Baidu in CHINA)
Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
+
+
+
+
+
+
+
+
=
=
=
=
=
=
=
=
1460
40
430
6200
6200
6100
960
160
19. Dairy Industry - Keyword search volume (Google in AUS)
Bellamy
Australian milk powder
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
20. Keywords Desktop Mobile Bid
search Daily search Daily (RMB)
Dairy Industry - Keyword search volume (Baidu in CHINA)
Australian mild powder
Bellamy
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
+
+
+
+
+
+
+
=
=
=
=
=
=
=
540
1610
5600
1200
760
200
170
Who am I?
Ask a couple of questions to audience:
Show of hands if you have heard of Google? What about AdWords? Have run campaigns on it?
Show of hands if you have heard of Baidu? Baidu Pheonix? Have run campaign on it?
(Say a joke here…)
a personal story? lead onto the current problems
668 million internet users, = 10% of world population = 33.4 times x Australia
340 million buy online with their mobile phone
Don’t know the language
Don’t know the culture
Don’t understand how Chinese think
Anything I want to start requires a long application process and lots of paperwork! WeChat for example…
Don’t know where to start
What could be the most ideal way of marketing to China
Wouldn’t it be great if I could understand the language!
Wouldn’t it be great if I could estimate the cost and return
Wouldn’t it be great if it’s as easy as the English marketing I am managing!
The great fire wall
Change graph below
no google in China
Chinese fire wall/ maybe news
What could be the most ideal way of marketing to China
Wouldn’t it be great if I could talk to consumers within the firewall
Wouldn’t it be great if I could …