I sat down with the owner of Sports Quest and pitched ideas that should be implemented starting in 2014 to improve online communication to customers of Sports Quest, and hopefully their brand presence in the mind of its target market.
5. CAMPAIGNS
Advertising Camps
Camp Theme
Camp Dates
February
March
Virtual Brochure
(Flash)
What’s Different
Each week different
age group synopsis
Last week reveal camp
shirt
Make camp sound
unique
March
*Video Element
8. CAMPAIGNS
Quotes of the Week
Post weekly quotes
from camp with the
background of a funny
picture from camp.
OutSpoken
Weekly highlight a
professional
athlete, preferably
soccer player, who is a
Christian.
9. TO DO LIST
Post Camp Surveys
Send survey the
Thursday afternoon
before the end of the
week of camp.
Allows parents to have
their impressions fresh in
their mind.
Let‟s parents carefully
evaluate camp on Friday.
Qualtrics
Pushing Social Media
Print business cards and
distribute to parents at
the beginning of camp
week.
DO NOT GIVE TO
CAMPERS TO PASS TO
PARENTS!
Free advertisement and
can build a community
around the brand.
11. POSSIBLE CAMPAIGNS
W-of-W (Word of the Week)
Dr. Drills
Choose a word and then have a devotion based around
that one word.
Give a weekly soccer drill or tactic. Can be done on
After Effects with „X & O‟ or video a team executing it.
Team Up-Date
Keeping social media sites up-to-date on what each SQ
team is accomplishing within their league or at
tournaments.
12. THINGS TO REMEMBER
Do not allow a lapse in communication.
Create a campaign that engages.
Comment on a picture.
Opportunity to push other SQ events or services
Realize that involvement will decrease.
Due to “off-season”
