2. EMERGING MARKETS ARE STILL THE GROWTH STORY OF THE 21ST CENTURY
2Source: IMF World Economic Outlook April 2015
0
10
20
30
40
50
60
70
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Share of global GDP based on PPP
Emerging markets
Advanced
economies
3. BUT THERE ARE OBSTACLES TO UNLOCKING THEIR POTENTIAL
3
Poor
company
reporting
Language
issues
Loose and
variable
accounting
standards
Political
and
economic
instability
Local laws
and
business
practices
Infrastructure
and labour
challenges
Weak
legal and
political
institutions
4. EMIS is designed specifically to
provide organisations with the
information they need to
succeed in emerging markets
through a unique combination
of company, industry and
country intelligence.
4
Companies Industries
Countries
THE THREE PILLARS OF EMIS
5. A STRONG TRADITION AND STRUCTURE
5
For over 20 years, EMIS has supported businesses, governments and
academic institutions in gaining an understanding of complex markets.
Owned by Euromoney Institutional Investor plc, we are one of over 50 highly
respected brands within the group.
6. A UNIQUE GLOBAL AND LOCAL APPROACH
We provide a view on emerging markets from outside and within.
□ Get the overarching view from the world’s best global data providers.
□ Get an “in-country” perspective from local news sources and data owners.
6
We don’t just
report on
emerging
markets – we
operate in them
as well.
Poland
Brazil
Colombia
Bulgaria
India
Malaysia
Singapore
China
Philippines
EMIS local offices
8. A UNIQUE AND POWERFUL DATABASE
8
EMIS has built a database with detailed information for 1.3 million
private and listed companies
Private company information in emerging markets is notoriously
hard to obtain.
Users are able to search and screen this database for companies
that fit their target profile
10. GOING ABOVE AND BEYOND IN INDIA
10
Obtaining large scale information
on private companies in India is
very difficult.
We have overcome this barrier by
researching each of the top 35,000
Indian companies based on share
capital.
We have now built a unique
database of the top 25,000 Indian
companies by revenue with
financial information for the past
two years.
11. GOING THE EXTRA MILE IN CHINA
11
In China, detailed financial information
on domestic private companies is
considered a “state secret”.
Regardless, we have been able to
build the “China Private Company
Database” with information on over
300,000 Chinese private companies.
While we can’t publish financials for
these companies, EMIS customers can
screen this vast array of Chinese
companies by turnover and number of
employees.
12. GOING TO GREAT LENGTHS IN LATIN AMERICA
12
Companies in many Latin American
countries are not obliged to report their
financial results.
In Brazil, private companies publish
their financial information through the
local printed press. Our research team
monitors the media for such postings
and digitalises them into data that
feeds into the EMIS database.
We have built a database of over
30,000 Brazilian companies within EMIS
– providing a window on to the country
not available anywhere else.
13. CREATING OUR “GLOBAL STANDARD”
13
Colombia India
South
Africa
PolandVietnam
Mexico
Chile
Indonesia
Russia
Different countries have different
reporting standards. This creates a
challenge for anyone looking to
make reasonable comparisons
between company financials in
multiple markets.
EMIS publishes information both “as
reported” in the local market but also
applies a “Global Standard” that
presents a common set of company
accounts information across
countries. This allows for easy
comparison of data points such as
assets and liabilities.
16. ONE COUNTRY / MANY SECTORS
16
Benchmark
sales in the food
and textiles
industries in
India
Compare assets
in the mining
and
construction
sectors in Russia
ONE SECTOR / MANY COUNTRIES
Compare
opportunities in
telecoms sector
across major Latin
American markets
Assess the mining
sector in Africa
17. THE BEST INDUSTRY EXPERTISE - CONVENED
Global
industry
analysts, e.g.
EIU, BMI,
Technavio
Local
specialists,
e.g. China
Auto Analysis,
Arabian Oil
and Gas
Industry
statistics,
e.g.
Oxford
Economics
Government
bureaux, e.g.
Malaysian
Investment
Development
Authority
Banks and
brokerage
houses,
e.g. Banco
do Brasil
19. A MACRO VIEW OF THE DEVELOPING WORLD
19
Track economic
growth in Brazil
Analyse trade in
China
Assess the
labour market
in Poland
Monitor interest and
exchange rates in
Nigeria
Get a complete macro
picture for whichever
emerging market is of
interest to you
20. COMPARE AND CONTRAST
20
Organisations that are successful in emerging markets need to weigh up the pros
and cons of different countries as business or investment destinations. EMIS offers
the ability to analyse and compare markets easily across a whole range of factors.
Strong
economic
growth
Unfavourable
demographics
Good
trade
profile
Deteriorating
exchange
rates
Low
inflation
High
political
risk
21. QUALITY IS ASSURED
We bring together the world’s most trusted providers of country
intelligence and analysis on emerging markets.
21
+ hundreds of
other sources
including
banks,
government
institutions,
consultancies
and research
institutes
23. 23
HELPING THE WORLD’S LEADING ORGANISATIONS TO
UNDERSTAND EMERGING MARKETS
Our client list includes many of the
world’s largest corporations …
Top financial institutions …Leading consultancies …Major law firms …Government bodies …and respected academic
institutions …
24. 24
HOW THEY USE EMIS
Monitor their
competitors
Conduct credit
analysis Identify potential
acquisitions
Develop their market
entry strategy
Evaluate strategic
partnerships
Track local
developments
Develop market
Analyse sector
trends
Create growth
projections
Validate their
investment decisions
Identify sales
opportunities
Minimise their
debt risk
Analyse peer
companies
26. Euromoney Thought Leadership | May 2015 26
THANK YOU.
Austin McKissock
225 Park Ave South
6th Floor
New York, NY 10003
Cell: 347-549-2667
amckissock@emis.com
Hinweis der Redaktion
Welcome to EMIS. In this presentation I want to give you a sense of how we help organisations like you to take advantage of the opportunities that exist in developing countries around the world and how we have become the principal trusted partner of the world’s leading businesses and institutions when it comes to emerging markets.
Before we discuss how EMIS can help you, it’s worth pointing out that emerging markets continue to be the growth story of the 21st century. The book value of the equity that Western firms have invested in the emerging world has risen by at least $3 trillion since 1998. This is a colossal sum, equivalent to 11% of the emerging markets’ combined GDP.
Demographic trends continue to be favourable with the ongoing emergence of a more affluent middle class in these countries. Almost half of the global middle class now lives in Asia. China’s middle class population is nearly twice that of the United States. Africa’s middle class is almost as large as that of the US. McKinsey & Company call this growth in consumption “The biggest growth opportunity in the history of capitalism” as literally billions of people move up the economic ladder and consume more and better food, clothing, electronics, automobiles, etc.
But it’s not just about demographic trends. Industrial modernisation, more skilled workforces and improving infrastructure all help to position these countries as attractive destinations for investment.
But with high reward potential comes risk. There are numerous examples of companies struggling to adapt in growth markets. Walmart for example has struggled to meet its strategic objectives in China where local players have proved more adept at understanding the market. Similarly, Apple has struggled in some of its key developing markets due to increased competition and pricing pressure. US companies have recently taken large hits on their operations in Venezuela due to a currency crisis in the country.
There are many factors that can derail your investment strategy in the developing world – the most common of which are listed here. But in general, problems occur when there is a lack of information for a particular country. This is when you need a combination of trusted analysis, reliable data and local reporting to give you the full picture.
To address this issue of poor information in emerging markets, EMIS has constructed an intelligence service around the three things that you need to know about these countries:
1) Detailed profiles, financials and news for the companies that operate in these markets
2) Deep-level analysis of the state of play in the business sector of interest within a particular country
3) A top level macroeconomic view on a country and its future prospects
EMIS is the only intelligence provider with a singular focus on emerging markets. We were established in the mid-1990s by a former KPMG executive who had worked as part of the economic reform team that assisted Russia on its transition to a market economy. Initially the service was focused on Eastern Europe but over the last 20 years the business has grown to cover more than 150 countries in all parts of the world. Today we have close to 300 employees based in both emerging and developed countries. We are part of the renowned Euromoney Institutional Investor group of companies.
Unlike other intelligence providers. Most of our staff are actually based in emerging markets. This helps to give you an insider’s perspective on these countries using the relationships we have forged with local providers of news, analysis and data,
As I mentioned, the EMIS service is structured around the three pillars of company, industry and country intelligence. The first we’ll look at is companies.
One of the most difficult information gathering processes in emerging markets is company information. Central to the EMIS service is a database of 1.3 million companies that can be searched and screened according to your needs.
Finding information on companies in developed markets is no easy task. Barriers are presented to research in different ways in nearly every company. Our view is that no barrier is insurmountable and we take every measure possible in acquiring data where others may give up.
This involves us working closely with data owners in each country to get what we need, And when that’s not possible, we make the extra effort necessary…
There is no list or ranking of the top private companies in India based on revenue or assets. The local providers of data do not have extensive private company databases. Their usual practice is to digitise information based on clients’ individual requests and they do not know the size of that company until they download the report and see the data.
Working with one of our data providers, we were able to acquire a list of the top 35,000 Indian companies based on share capital. We researched each company to ensure that they met with our revenue criteria (>USD1m) and digitised their financial information.
We have now built a unique database of the top 25,000 Indian companies by revenue with financial information for the past two years. And we continue to build that database with a further 2,000 companies still to be added.
In China, detailed financial information on domestic private companies is considered a “state secret”. But organisations clearly need to know who the unlisted players are in this vital market.
To address this need, we have built the “China Private Company Database” as part of the EMIS service. This is a database of over 300,000 Chinese private companies with profile information – location, number of employees, main products and key executives.
We cannot publish financial information for the these companies but we do it hold it in our database. This means that EMIS customers can screen this vast array of Chinese companies by turnover as well as sector and number of employees.
Companies in many Latin American countries are not obliged to report their financial results. This leads to frustration for organisations looking to research the region for business or investment opportunities.
Listed companies in Brazil do publish their results but not in any readily accessible way. At EMIS we digitalise their data to make it searchable and comparable.
For private Brazilian companies, the situation is more difficult. They tend to publish their financial information through the printed press. Our research team monitors the press for such postings and digitalise them into data that feeds into the EMIS database.
Through this process we have built a database of over 30,000 Brazilian companies within EMIS – providing a window on to the country not available anywhere else.
These are just a few examples of the extra lengths we go to acquire the company information you need – we don't know of anyone else who does this.
Even when you have acquired the company information you need it’s not always easy to use it in a comparable way. Because different countries have different reporting standards, data is unlikely to be presented in a consistent fashion from one country to the next.
At EMIS we have created what we call our “Global Standard”. This is a process whereby we standardise company financials in such a way to make them consistent and comparable across geographies. With EMIS you can look at company accounts “as reported” locally if you are only looking at companies in one country or you can use our Global Standard view if you need to compare companies across a range of countries.
The second of the three EMIS pillars is industry analysis.
Success for any organisation in emerging markets is predicated on a thorough understanding of prevailing market conditions in the sector in which they operate. They need to know recent sector developments, who are the key players and what they are doing, who is investing, what the outlook for the sector is and the size of the market.
EMIS covers sectors from all angles, combining deep-level analysis and forecasts with statistics and news. And whatever the sector, we have it covered – over 300 in total from Iron Ore Mining to Software publishing.
You might also need to look at the world in different ways on different occasions. With EMIS you can compare different sectors within countries to figure out which sector offers the greatest scope for investment, You can also look at one sector across any number of countries – working out which geography offers opportunity for investment or market entry.
We’re able to do this because we bring together the very best authorities for industry information. We license industry analysis from renowned global analysts such as the EIU and BMI. We have arrangements to republish content from industry specialist publications such as Arab Oil and Gas and China Auto Analyst. We provide access to statistical specialists such as Oxford Economics. We republish official intelligence directly from government bodies and we also provide analysis direct from banks and brokerage houses.
You will not find such a breadth of industry expertise across so many sectors anywhere else.
The third and final pillar that constitutes EMIS is Country Analysis.
The best laid plans often go awry through unforeseen events and emerging markets are particularly susceptible to economic and political volatility. Many companies have seen their investments diluted by poorer than expected consumer demand, rampant inflation or a slowdown in growth. EMIS give you the full economic picture, news on recent developments and risk profiles for each of the countries we cover.
Comparability is at the heart of EMIS. We make it easy to weigh up dozens of factors that might have a bearing on decision-making. EMIS allows you compare economic, demographic and political factors within and across countries.
We convene the cream of the world’s macroeconomic experts – from The EIU to BMI to Fitch. Our single platform means that you have your pick of the analysis in a few clicks.
Here are just a few of the clients that rely in EMIS as their trusted partner in emerging markets. We have built long-term relationships with these customers. A critical part of the growth of our business and the reason that our customers come back to us time and again is that we consult with them on the information that they want and need. EMIS as a service is very much a result of collaboration between us and our clients.
Our service is used in a multitude of ways by thousands or organisations. Here are some of the main ways in which our clients make use of the information we provide.
Our service is used in a multitude of ways by thousands or organisations. Here are some of the main ways in which our clients make use of the information we provide.