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Beyond .com -The Next Internet Revolution
- 1. Beyond .com The Next Internet Revolution
- 2. Introducing…
- 3. Adrian Kinderis Chief Executive AusRegistry International @adriankinderis
- 5. .background
- 6. Who runs the Internet?
- 8. What’s a domain name?
- 12. . com = 44%
- 15. Revolution
- 16. The way we navigate our way through the internet will be very different tomorrow.
- 20. Domain Names. The obvious choice.
- 24. It’s all about to change.
- 25. Finally. After 25 years. Domain names are evolving.
- 26. Creating a new frontier of digital real estate.
- 29. New Top-Level Domains Beyond.com
- 30. Who? Why? Competition, Choice, Freedom What? A slice of Internet Real Estate When? Qtr 3, 2011
- 32. patriot.jeep .jeep Brands dealer.jeep
- 33. tourism.melbourne Geographic Locations . melbourne
- 34. Generic Words
- 36. .why
- 37. Marketing Finance Legal IT
- 38. Marketing
- 39. Keep it simple, stupid.
- 46. Search Google Corporate Spending – June 2010
- 48. Finance
- 49. SELL BUY
- 50. What’s a Domain Cost?
- 54. What’s a brand worth? Source: Interbrand Best Global Brands 2010 2010 Rank Brand Sector Brand Value 1 Beverages 70,452,000,000 2 Business Services 64,727,000,000 3 Computer Software 60,895,000,000 4 Internet Services 43,557,000,000 5 Diversified 42,808,000,000 6 Restaurants 33,578,000,000 7 Electronics 32,015,000,000 8 Consumer Electronics 29,495,000,000 9 Media 28,731,000,000 10 Electronics 26,867,000,000
- 55. Legal
- 56. Source: VeriSign, July 2010
- 61. IT
- 63. .commitment
- 64. “ With the adoption of the new TLD system, which enables the direct utilisation of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com." Source: http://www.canon.com/news/2010/mar16e.html
- 65. The Benefits …
- 66. Greater relevance . Greater choice . Greater control . Greater recall .
- 68. .jeep
- 74. .when
- 76. .how
- 77. 18 Step Process
- 79. .revolution
- 81. .languages
- 83. .questions
Hinweis der Redaktion
- New front page to be created.
- .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usability of the internet… Change is the only opportunity to cut through.
- Beyond .com The internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm. New domain spaces can be created….New Opportunities are born. Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai. Those willing to innovate will now be able to think beyond .com.
- Mitch will provide a new graphic... A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
- Brands and Corporates Consistent Domain Name Structure Regional Focus – Dealers and Key Geographic Reat Product focus –x5 Loyalty – my.bmw Etc
- Creating a unique online identity for specific regions – forever Providing memorable and succint domain names relevant to a geogoraphic region.
- Mitch to lay these out… What’s the next .com? The internet will be sliced into various industries, trends and lifestyle choices. .com generates 600 million US annually…Even one per cent of that market is a business opportunity well worth pursuing.