Accelerated Mobile Pages (AMP) were introduced by Google in 2015 in partnership with dozens of media from around the world. The goal is to make mobile web surfing more mobile by significantly accelerating the loading speed of the pages. If you use the browser to surf the web from your mobile device, you have already encountered this new mobile web page format.

1. Accelerated Mobile Pages (Article)
Google, together with some international media, announced the project "accelerated mobile
pages," promising ultra-fast access to information via the mobile internet. An improved loading
times, for reading an article that stops the time charged by a visual advertisement, this new
system, based on a free software ("open source"), promises an easier and comfortable access
adapted to the consumption of information on the Mobile Internet - when mobile users do not use
applications designed by the media themselves.
Google AMP - All about accelerated mobile pages
Accelerated Mobile Pages (AMP) were introduced by Google in 2015 in partnership with dozens
of media from around the world. The goal is to make mobile web surfing more mobile by
significantly accelerating the loading speed of the pages. If you use the browser to surf the web
from your mobile device, you have already encountered this new mobile web page format.
Mobile users spend an average of 145 minutes a day on mobile. It is evident that one-third of
users uses their smartphones as their primary device for surfing the Internet. In these conditions,
it is easy to understand the value of the AMP pages for mobile users and site publishers.
Google's integration of AMP technology is a direct response to the growth of mobile search.
Impact on Mobile and SEO
 Optimizing User Experience - The accelerated mobile pages make it possible to
optimize the user experience for mobile users who use the web browser to do their
research. This is the main benefit of this technology. When a user is more likely to access
the information they are looking for, they are less likely to leave the website. It is
estimated that more than half of Internet users spend less than 15 seconds on a mobile
web page. According to Google, nearly a third of smartphone users immediately leave the
web page on which they clicked if it takes too long to load. Considering that users spend
more time on their mobile than on their computer to do research, optimizing their website
or mobile emails have become an imperative and an essential marketing issue in recent
years. AMP technology integrates with this logic and aims, if you are a publisher of a
site, to optimize your content for mobile search.
 AMP format is that it increases visibility - Indeed, sites that use AMP technology
appear in the AMP carousel, located at the very top of the first page of results. The AMP
pages that do not appear in the carousel appear in the traditional results with the AMP
label, which also allows increasing their visibility compared to the pages that are not
AMP. Using AMP technology can ultimately get more traffic to its site.
 The AMP pages are less heavy than the normal pages - because they are simplified
pages. So, it can lighten your server if you have a strong traffic on mobile.
In summary, the AMP format creates more "mobile-friendly" pages, which plays a positive role
in SEO. On the other hand, the AMP will not necessarily allow you to position yourself in pole

2. position in the results of Google, but it can contribute to significantly improve your SEO if
combined with the use of other SEO techniques.
Benefits of AMP on Digital Marketing
It is no surprise that the field of digital marketing changes fairly quickly, and 2017 will be no
exception. Therefore integrating the trends to your business will allow you to optimize your web
strategies in 2017. You will have everything in hand to define your action plan for the next year
and stay ahead of the competition.
 Going Mobile
In 2016, Mobile First consisted mainly of designing mobile versions. In 2017, we move from "it
is the fun that a site is optimized for the mobile" to "you have no choice that your site is
optimized for mobile." Google announced that from the first quarter of 2017, it would change the
crawling and indexing to Mobile First. It's not just an update; it's a semantic change in how you
evaluate and position your site on mobile as on desktops. Google will mainly use mobile signals
to position your site. Is your site not yet responsive? It is more than so much to take action. Need
help? Call AuroIN!
 Take advantage of AMP formats
AMP (Accelerated Mobile Pages) is a Google project designed to accelerate the delivery of
content to mobile users. Simply put, the AMP is a version of the article offered directly in the
Google directory. When a user clicks on it, it accesses the content directly without having to go
to the site to read it.
How can this technology benefit us? Among other things, pages with a valid AMP version will
be served in a carousel at the top of the search results for a particular topic. It is an immense
opportunity to surpass sites a bit slower in adopting this technology.
How to use AMP formats? If you use a CMS, such as WordPress, it is possible to use a plug-in.
For a site in pure HTML, a programmer will have no difficulty in adapting your articles to this
format.
 Adapting right now is imperative
The new Google AMP changes the habits of Internet users, no doubt. Indeed, this new
functionality put forward recently allows four times faster acceleration of the loading time of
pages on the web using ten times fewer data. The Accelerated Mobile Pages or accelerated
mobile pages then remain a feature to use in its blog to optimize it better.
 The Compatibility of your Website with AMP
At this time, there is no requirement for Google AMP compatibility for your entire website. If
using Google AMP on your blog is an opportunity, we notice that Google wants to combine
optimal loading time and responsive design. As a result, your website will have to adapt to AMP
especially since the results pages will soon support the AMP pages. Because of this, integrating
AMP right now with your website will give you a definite advantage.