Aurelie Giard

Paris Area, France France

Group Head of Operational Marketing at Euler Hermes

Finance / Banking / Insurance

BtoB marketing is my passion, built by 20 years experience as Customer Service manager, Customer Marketing manager and Head of Operational Marketing, always for large corporations and in various industries. I am thrilled by all the new challenges which Sales and Marketing are living in a fast changing digital environment. Specialized in BtoB marketing: Digital Marketing supported by Marketing Automation platform, CRM optimization and adoption, Sales development via international programs, Product innovation, Data mining and segmentation, Customer Service model, Performance tracking, marketing ROI, etc...