Headless Commerce and PWA define future-proof opportunities for retailers as both of the technology enhancement deliver faster site speed. This builds an omnichannel strategy to make the customer experience better and also helps in achieving Return on Investment, as an effective result. This form of technology adoption will also help businesses to develop increasing engagement with customization available for content, products, and similar resources.

2. ● Decade of experience in eCommerce
domain
● Provided Headless Commerce / PWA
consulting to 110+ merchants across
the 8 countries
2

3. ●
●
●
●
3

4. Poor buying experience
Scalability/Flexibility
Speed of go to market
● Shift in consumer behaviour
● Site speed
● Mobile-first experience
● Market dynamics
4

5. ● Monolith becomes bulky over the time
● Tightly coupled
5
Poor buying experience
Scalability/Flexibility
Speed of go to market

6. Loss of opportunity:
Use cases of introducing new features
● Launch delayed
○ Investment of $$$, can’t meet revenue targets
● Launch cancelled
○ As no need of it now in the market
● Couldn’t launch
○ System failure during season sales
6
Poor buying experience
Scalability/Flexibility
Speed of go to market

7. 7

8. Tightly coupled system
Frontend
Backend
8

9. Frontend
Backend
Decouple frontend and backend, even host separately, manage separately
9

10. Frontend
Backend
API
10

11. Frontend
Backend
API
11

12. How decoupling solves problem?
12

13. Benefits
● Lightning-fast store & absolute best user
experience
13
Poor buying experience
Scalability/Flexibility
Speed of go to market

14. Benefits
● Frontend will perform optimal regardless of
backend load
● E.g. Use wordpress as blog, fine, tomorrow want to
use Ghost, not an issue
14
Poor buying experience
Scalability/Flexibility
Speed of go to market

15. Speed matters
● Flexible frontend and backend allows to launch
new features easily using power of APIs
15
Poor buying experience
Scalability/Flexibility
Speed of go to market

16. Campaign landing page launch without Headless
Ideation
UI Design Development on
Staging
Deployment on
Production
Approval
QA/Testing
Campaign Active
16
Poor buying experience
Scalability/Flexibility
Speed of go to market
Go live in 4 days

17. Campaign landing page launch without Headless
Ideation
UI Design Development on
Staging
Deployment on
Production
QA Testing
Approval
Campaign Active
Team composition
● Marketing Head
● UI Designer
● Marketing Executive
● Frontend Dev
● Backend Dev
● QA
● Dev Ops
17
Poor buying experience
Scalability/Flexibility
Speed of go to market

18. Campaign landing page launch with Headless
Ideation 3rd party
CMS
Campaign Active
Build, Preview and
Publish
18
Poor buying experience
Scalability/Flexibility
Speed of go to market
Go live in 2 days

19. Campaign landing page launch with Headless
Ideation 3rd party
CMS
Campaign Active
Build, Preview and
Publish
Team composition
● Marketing Head
● UI Designer
● Marketing
Executive
19
Poor buying experience
Scalability/Flexibility
Speed of go to market

20. ● Control over frontend
● Faster goto market
● Reduce ongoing development Cost
● Sub-second site speed
● Decrease bounce rates
● Decrease CAC
● Improved SEO
● Add touch points easily
20

21. ● One Time higher investment
● Manage Multiple tech stack/team
● Learning curve
● Additional cost of hosting, and licenses
21

22. 22
● When it can be a right choice?

23. Introduction
Growth
Maturity
23

24. Traits
● eCommerce platform is SaaS or
monolith open-source
● Small team or agency handles all
operations
● No complex app needed (eg. AI driven
search or personalization)
Headless Approach:
● Implement PWA on your monolith
● PWAStudio or ScandiPWA
24
Introduction

25. Traits
● Scaling is priority
● Evaluating new platform/solution
● APIs enables automation
● Pilot of new software components
Headless Approach:
● PWA Studio or VueStorefront
● Separate frontend completely
25
Growth
Introduction

26. Traits
● Focus is customer delight
● Actively adopt new tech but
conservative behaviour for current
operations
● On proven system, yet quest for future
proof solution
● Operation efficiency and cost
optimization is focus
26
ction
Growth
Maturity

27. 27
Introduction
Growth
Maturity
Toward Declining

28. 28
Introduction
Growth
Maturity
Plateauing
Declining

29. 29
Introduction
Growth
Maturity
Plateauing growth
Booster Growth
Declining stage

30. Headless Approach
● Headless Stack - Microservice
Architecture
● Integrate it with industries best solution
such as CMS, Search, Fulfillment,
Payments, Catalog, DAM, CDN, ERP, any
many more
30
ction
Growth
Maturity

31. ● Funded startups with predictive growth
● Re-branding/Re-platforming
● Bottleneck in growth is eCommerce platform itself
31

32. Site speed & ROI
32
Lightning fast Store
Decrease in bounce rates
Low CAC
SEO Benefits
High conversion rates
Intuitive CX

33. 33
https://www.thinkwithgoogle.com/feature/testmysite/

34. 34

35. 35

36. 36
● Not convinced with Google? Fine
● Run experiment on your own website
○ Build micro-website divert traffic and measure conversions
○ Or build temporary static page, do A/B testing and measure conversions
■ New experiment site/pages should load within <1.5 seconds

37. 37
Operational Cost & ROI

38. ● Don't get dazzled by the buzzword
● Don’t settle by solution, work on CRO
● Always care about ROI
38

39. 39

40. 40