The Growing Partnership Role Of Traditional Media Agencies. A4U Expo Amsterdam 2009

The Growing Partnership role of Media Agencies within the Affiliate Marketing Relationship “ The cooperation between affilinet and Outrider explained”

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction affilinet organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction affilinet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Outrider organization World's largest communications services group, 131,000 people working in over 2,000 offices in 106 countries. Parent company to WPP media agencies Search & performance label of GroupM/WPP Media agencies

Introduction Outrider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],175 offices & 80 countries

Introduction / Where do we meet? At response! Response!

Flow 1.0 to Flow 2.0 / affiliate marketing

Flow 1.0 to Flow 2.0 / affiliate marketing etwork gency/dvertiser ublisher

Flow 1.0 to Flow 2.0 / shift in focus internal workflow ,[object Object],[object Object],[object Object],Outrider Search (CPC) Online performance marketing Affiliate ( CPS, CPL, CPX, hybrid) Flow 1.0 Flow 2.0 X

Flow 1.0 to Flow 2.0 / the potential Press release 1-2009; online display spend in The Netherlands Let’s do the math……. Av. 75% of total online display spend is booked by agencies = € 240 million Only 30% of traditional agencies’ clients book respons-/affiliate marketing Leaves the potential in The Netherlands approximately € 72 million 2008 Overall affiliate marketing spend was approximately € 50 million So, in 2008 € 22 million was ‘lost’. That’s the first potential, second is growth! *excl. Google which is expected to double that to € 320 million

Cooperation / a traditional media agency’s Q’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cooperation / an affiliate marketing networks A‘s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology / affilinet platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case ´Chrysler – Dodge´ offline & online client affiliate network partner performance partner responsible media agency Internal flow 2.0

Case ´Chrysler – Dodge´ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional display banner Optimized for response Case ´Chrysler – Dodge´

Landingpage before Case ´Chrysler – Dodge´

Landingpage after Case ´Chrysler – Dodge´

Case ´Chrysler – Dodge´ ,[object Object],[object Object]

Case ´Chrysler – Dodge´ more than 90% achieved through affiliate marketing!

Wrap UP transparency joined approach communication SLA technology PAN European affiliate marketing 2.0 new business revenue cooperation win-win success energy dedication relationship cross media interaction control competition

Auke Boersma – affilinet Country Manager Netherlands Email [email_address] www.linkedin.com/in/aukeboersma Phone 0031 (0)23 516 55 03 Menker Johannes – Outrider Business Development Manager Email [email_address] www.linkedin.com/in/menkerjohannes Phone 00 31 (0)6 158 257 72 Thank you for your attention

The Growing Partnership Role Of Traditional Media Agencies. A4U Expo Amsterdam 2009

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The Growing Partnership Role Of Traditional Media Agencies. A4U Expo Amsterdam 2009

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