Augmented reality has seen increasing adoption since 2011, with brands seeing conversion increases and sharing rise over time. Today, 75 of the top 100 beauty brands use ModiFace to provide customized and realistic augmented reality experiences that accurately represent products under various lighting conditions. ModiFace combines augmented reality and artificial intelligence powered by data to enable brands like Smashbox and Estée Lauder to showcase products in an incredibly realistic way through mobile devices.

1. Augmented Reality

3. AR has positive impact everywhere
brands and consumers interact

4. 2011
2008
2015
2007 2009
2013

5. Percent
0
10
20
30
40
2010 2011 2012 2013 2014 2015 2016 2017
Conversion Increase (%) Sharing (%)
Learning From Brands, Consumers, and Data

6. Today: 75 of Top 100 Beauty Brands Use ModiFace

7. Realism
MatchingVirtual & Real Shade
Customization
Unique Branded Experience

9. Back Light
Low Light
Moderate Light
Overhead Light
Sun Light
Bright Light

10. ORIGINAL STATIC RENDERING MODIFACE LFR

11. “We picked ModiFace because they
most accurately represent colors on
the face, which is crucial”
Ginny Chien, Executive Director
Smashbox

12. AR + AI
Augmented Reality 2.0

13. Data Artificial Intelligence
Augmented Reality Data

17. “ModiFace enabled incredibly
realistic and accurate representation of
our products through AR”
Stephane de La Faverie, Global Brand President
Estée Lauder

18. + more to come

26. Search by
photo:

29. Looking ahead …