Augmented reality has been transforming the beauty industry, thanks to ModiFace's industry-leading facial tracking and simulation technology. Augmented reality applications from companies such as Unilever, Amore Pacific, Sephora, L'Oreal, and P&G are redefining marketing for beauty brands and creating unique and rewarding experiences for consumers. In this talk we will review several case studies of major Fortune 500 beauty brands who are fully embracing augmented reality, and look at the next generation of virtual mirrors and beauty AR technology that will usher a new age in beauty e-commerce, in-store shopping, and mobile product exploration. Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. http://www.Augmentedworldexpo.com

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Augmented Reality
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Headset-based AR makes sense for
many situations, but not all

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Reflective AR (i.e. mirror-based) is better
for certain use cases including beauty

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27 Patents 70+ Brand Partners 100M Mobile Downloads

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Core live-3D facial tracking and simulation
technology for AR-based beauty try-on

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4 WEEKS 8 WEEKS
BRIGHTENING 12% 21%
FINE LINES 7% 14%
DARK SPOTS 14% 25%
4 WEEKS 8 WEEKS
BRIGHTENING 12% 21%
FINE LINES 7% 14%
DARK SPOTS 14% 25%
4 WEEKS 8 WEEKS
BRIGHTENING 12% 21%
FINE LINES 7% 14%
DARK SPOTS 14% 25%
4 WEEKS 8 WEEKS
BRIGHTENING 12% 21%
FINE LINES 7% 14%
DARK SPOTS 14% 25%

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ModiFace technology powers over 70
global brand applications

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#1 Apple Editor’s Choice

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Apple: “our favorite feature is the
augmented reality: you scan your face
and try on makeup combinations”

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“Works Creepily Well”
Racked
“Flawlessly Simple”
New Beauty
“Magical”
Toronto Star
“Precise”
Media Post

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Impact of AR:

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Time spent:
+117%
0.6 mins → 1.3 mins

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Social engagement:
+247%

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E-commerce conversions:
+84%

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In-store conversions:
+31%
* based on limited data

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In beauty industry, AR has a clear
business case

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Looking Ahead

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Magical Makeup AR Tech

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Better Live 3D Face + Hair Tracking

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Recently issued patent on our hair
tracking tech!

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AR-Based Skin Assessment

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Evaluation
Dimension
Dermatologists vs.
Consensus Error
HDIF vs. Consensus
Error
Skin Roughness 8.2% 11.3%
Dark Spots 7.4% 17.6%
Deep Wrinkles 6.5% 15.6%
Zhang, J., Aarabi, P., Hierarchical Differential Image Filters for Skin Analysis. In IEEE
International Workshop on Multimedia Signal Processing, 2016 IEEE. (submitted)

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