A talk from the Life Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Matt Zeller (Microsoft): Windows Mixed Reality: Holograms to VR, and Everything in Between Mixed reality covers a spectrum of experiences from traditional AR to VR. Come learn about Microsoft’s mixed reality strategy, and how you can create experiences that cover the entire spectrum using one platform and one set of tools. http://AugmentedWorldExpo.com

2. PHYSICAL REALITY DIGITAL REALITY

3. MIXED REALITY
DIGITAL REALITYPHYSICAL REALITY

4. Mixed reality spectrum
Windows Mixed Reality – Holographic headsets (see-through)
Windows Mixed Reality – Immersive headsets (occluded)
VR todayAR today
Windows Mixed Reality requires
 Perception/environment awareness
 Any mix of people, places or things
PHYSICAL
REALITY
DIGITAL
REALITY
MIXED REALITY (MR)
Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-
exist and can be interacted with as if all of them were real.

5. The next level of computing to power
the broadest range of experiences along the continuum
which connects completely-real environments to
completely-digital ones, and
a variety of headsets, from see-through to opaque, from
PC-connected to self-contained experiences
Windows Mixed Reality

6. 7xgrowth of market forecasted
through 2020
Source: IDC, Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, 3Q16
196,722 1,937,954
10,252,907
22,672,192
37,674,548
54,003,645
75,972,265
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
2014 2015 2016 2017 2018 2019 2020
HMDs shipments to reach ~76M units by 2020 growing at 65% CAGR
These new experiences are poised for rapid growth

7. Holographic headsets

8. Immersive headsets

9. Creation & Design Training & DevelopmentAssembly & Manufacturing Communication & Understanding Entertainment & Engagement
Build great things

10. What makes us different?

11. One platform. Multiple Windows devices.
Windows Mixed Reality is built into the Windows SDK that
developers already use today
The Universal Windows Platform makes it easy to build an
application that scales from HoloLens to other mixed reality
headsets.
 Target windows.holographic for holographic headsets
 Target windows.desktop for immersive headsets
Windows is the only platform unifying the mixed reality ecosystem,
providing inside-out tracking for headsets, a single platform and
standardized inputs for developers, and a consistent interface with
a single store for customers.​
Full details at aka.ms/mr

12. Games
Middleware
Familiar development tools

13. ImmersiveHolographic
Gaze tells you where the user is looking in the world and lets you determine
their intent.
Gesture input lets you interact with your holograms naturally using your
hands.
Gamepads
Mouse and keyboard
Voice allows you to directly command a hologram without having to use
gestures. You simply gaze at a hologram and speak your command.
 


 
Input diversity
Motion controllers offer precise and responsive tracking of movement in
your field of view using the sensors in the headset. 

14. Code checklist
Design considerations
Testing and publishing
Porting existing VR apps to Windows Mixed Reality

15. Localize
Build apps for a global audience.
Increase your reach by localizing in
English, French, German, Chinese
(simplified) and Japanese.
 Design for localization
 Localize your app
 Localize your metadata
 Publish & promote your localized app
Monetize
The Universal Windows Platform and the
Windows Store provide a variety of ways
to make money from your apps.
Display banner and video interstitial ads
Use SDKs from other ad networks in
your UWP apps
Paid apps
In-app purchases and free trials
Experiment through A/B testing
Publish and promote
Customize your app’s availability with per-market
pricing, distribution and visibility controls, and
other options.
Distribution and visibility
 Make your app available for volume purchases through the
Windows Store for Business
 Still working on it? Hide your app and use promotional codes or
direct links to have your customers download it.
Promote:
 Allow customers to try your app for free
 Create and schedule a sale
Extend your reach

16. Work with our teams or our agencies
Join the community
Online tools & resources
aka.ms/mr
Download the tools
aka.ms/hololensdevtools
Follow the training
aka.ms/holographicacademy
Forums.hololens.com
Questions, discussion, and feedback
from the mixed reality development
community.
Github.com/microsoft
aka.ms/GalaxyExplorer
aka.ms/holotoolkitunity
aka.ms/holotoolkit
aka.ms/windowsdeviceportalwrapper
aka.ms/holographicacademygithub
aka.ms/MRcommunity
Microsoft Technology Centers
Experience HoloLens & discuss core business uses
aka.ms/iwantmr
Join MR@MS: A program tailored to your needs,
providing guidance and support from ideation to
publish.
aka.ms/MRcommunity
Technical Evangelists - Connect with one of our technical evangelists in your area.
Meetups: join one of the hundreds of meetups around the world
aka.ms/agencies
Agency partners have HoloLens
development expertise and dedicated
teams to take on application
development for clients.
mpcbdesk@microsoft.com
Our teams will work with you from envisioning,
to proof of concepts, all the way to
deployment.
Start building mixed reality apps today

17. Acer and HP Windows Mixed Reality
Development Edition headsets
Microsoft HoloLens
Development Edition
Available today at microsoftstore.com
Shipping to: Australia, Canada, China, France, Germany, Ireland, Japan,
New Zealand, United Kingdom and United States.
English only
HoloLens Development Edition: $3000
HoloLens Commercial Suite: $5000
For more information: www.hololens.com
Sign up today on aka.ms/iwantmr
Pre-order at microsoftstore.com
Shipping to: United States and Canada
Starting at $299
Get your development device today