A talk from the Enterprise Track at AWE Europe 2017 - the largest conference for AR+VR in Munich, Germany October 19-20, 2017 Martin Herdina (Wikitude): The Missing Link Between AR, IoT and Industry 4.0 The Augmented Reality space is evolving, both from the hardware standpoint and the way in which enterprises are using the technology. Many industrial companies are already leveraging AR to improve their overall business operations. But why companies still struggle to integrate a comprehensive solution which blends IoT, AR and their internal systems? In this talk Wikitude CEO, Martin Herdina, will discuss some of the key components (no spoilers!) to successfully integrating SLAM and Image Recognition into complex industrial systems.

1. The Missing Link Between
AR, IoT and Industry 4.0
Mar<n Herdina
CEO Wikitude
October 2017

2. v
Serving
100,000+
Developers
AR
#1
AR Development
PlaForm
20,000 apps &
1 bn installs
powered by
wikitude
WIKITUDE AT A GLANCE

3. v
SOME APPS POWERED BY WIKITUDE

4. v
AR INTEREST OVER TIME
Source: Google Trends

5. v
AR – A HYPE CYCLE?

6. AR – THE REVOLUTION OF CONSUMER?
The consumer market for mobile AR users will grow from 343 million unique monthly ac@ve users (MAUs) in 2016 to more than
1.8 billion unique MAUs by the end of 2022, at a compound annual growth rate (CAGR) of 32.6%. Associated revenue during that
period will grow from $725 million in 2016 to $15.4 billion in 2022, at a CAGR of 66.6%.
6

7. AR – THE REVOLUTION OF ENTERPRISE?
The enterprise market for mobile AR users will grow from 5 million unique MAUs in 2016 to 49.7 million unique MAUs by the
end of 2022, at a CAGR of 47%. Associated revenue during that period will grow from $24 million in 2016 to $3 billion in
2022. 7

8. UNDERLYING AR-TECHNOLOGY #1
Geoloca@on AR
8

9. UNDERLYING AR-TECHNOLOGY #2
2D Recogni@on
9

10. UNDERLYING AR-TECHNOLOGY #3
3D Markerless AR
10

11. UNDERLYING AR-TECHNOLOGY #4
Object
Recogni@on
11

12. ENTERPRISE AR PRIMED FOR COMMERCIALIZATION AND ADOPTION
Robust AR Recogni@on and
Tracking Technology
Hardware & Firmware
as Core Enablers
12
Realis@c Rendering and UI
as ul@mate face to the user
IoT infrastructure, sensor
implementa@ons and APIs are
crea@ng the basis for
comprehensive services and
solu@ons
Iden@ty &
Personaliza@on
Content & Data
Integra<on, Interoperability & Collabora<on
Suitable Hardware

13. AR will be universal
as soon as we don’t call it
‘Augmented Reality’
anymore …
... but focus on the value it creates!

14. Thank you!
Mar<n Herdina
CEO
marQn.herdina@wikitude.com

15. AR – THE 4TH WAVE?
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16. #1 IN FIELD SERVICES
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