Dreamscape Immersive was founded in 2016 to create shared virtual reality experiences combining storytelling, theme park rides, and new immersive VR technology. It is led by CEO Bruce Vaughn, formerly of Walt Disney Imagineering, and Chairman Walter Parkes, formerly of DreamWorks Pictures. Dreamscape uses motion capture and full-body tracking to allow social, wireless VR across large spaces. Its first location-based entertainment venue, called the Dreamscape Adventure, opened at the Westfield Century City mall in Los Angeles in 2019, with plans to expand to other malls. Dreamscape aims to push the limits of reality through emotionally powerful, multi-sensory VR adventures.

1. JENNI COOK
HEAD OF PRODUCTION, Dreamscape

3. Our Story
VISION:
Combine the emotional power of Hollywood storytelling, the visceral excitement of great theme-park rides, and
this mind-bending new technology to create shared experiences in fantastical worlds that virtually push the limits
of reality.
HOW DID IT COME ABOUT:
The state-of-the-art technology powering Dreamscape Immersive was created at Artanim, a Swiss research center
specializing in motion-capture technologies with a dual purpose: to further medical research in areas including
joint biomechanics, orthopedics and sports medicine as well to advance virtual reality.
WHEN:
In 2016, Dreamscape was born.

4. CREATIVE LEADERSHIP
BRUCE VAUGHN, CEO
Formerly Chief Creative Executive, Walt Disney Imagineering, Responsibilities included
theme park attractions, innovative theater experiences, and new business opportunities
that leverage invented and emerging technologies.
Among the many projects Vaughn oversaw are Disney’s Avatar Land, Star Wars Lands
and Shanghai Disneyland.
WALTER PARKES, CHAIRMAN AND CO-FOUNDER
Formerly President DreamWorks Motion Pictures; oversaw development, production and
marketing of company’s slate which included three consecutive best picture Oscar Winners.
Films produced or executive produced by Parkes have grossed over $7B worldwide,
and include The Men In Black Series, Gladiator, Minority Report, Catch Me If You Can, and Flight.
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5. BUSINESS LEADERSHIP
KEVIN WALL, CO-CHAIRMAN AND CO-FOUNDER
Emmy Award-winning producer. Pioneered the platform-agnostic digital media model
as founder and CEO of Control Room, which produces and distributes live music concerts
across Internet, radio, television, and mobile.
AARON GROSKY, COO
Former President of Control Room. Responsible for more than 100 live global special
event broadcasts, several of which garnered global audiences in excess of 1 billion viewers.
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6. TECH LEADERSHIP
DR. CAECILIA CHARBONNIER, CO-CTO
Co-founder, President and Research Director of Artanim and the chief architect of
Dreamscape’s underlying platform. She holds a Master’s Degree in Computer Graphics
from EPFL and PhD degree in Computer Science from the University of Geneva.
Caecilia is also a former world ranked professional tennis player.
SYLVAIN CHAGUE, CO-CTO
Co-founder and Technology Director of Artanim. He obtained an Engineering degree from
the “Ecole des Mines de Saint-Etienne” (France) and a Master’s of Research in Image Processing.
Also expert in motion tracking, 3D scanning technologies and computer graphics.
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7. THE PLATFORM/TECHNOLOGY
REAL-TIME
Zero discernible lag eliminating
all concerns
of motion sickness
SOCIAL
Interactive multi-user
experiences within
a shared environment
ACCURATE
Full-body & physical-
object tracking with <1
millimeter deviation
WIRELESS
Complete freedom
of movement across
large spaces

8. DREAMSCAPE ADVENTURES

9. OUR FIRST LBE: WCC LOS ANGELES

10. OUR FIRST LBE: WCC LOS ANGELES

11. OUR FIRST LBE: WCC LOS ANGELES

12. OUR FIRST LBE: WCC LOS ANGELES

13. MORE TO COME IN THE NEXT MONTHS
Westfield Garden State Plaza/ New Jersey NorthPark Center/Dallas, TX
Easton Town Center/ Columbus, OH Mall of the Emirates /Dubai

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WHAT MAKES OUR ADVENTURES – DREAMSCAPE?

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There are some questions we ask ourselves as we
assess whether or not an experience feels
appropriate for Dreamscape
.
WHAT MAKES OUR ADVENTURES – DREAMSCAPE?

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1. Are we the stars of this experience?
2. Can this only be done in VR?
3. Would I like to do in VR?
4. Do we give our audience something to do - not just to see?
5. Can this experience be a multi-player adventure all at the same time?
6. If we execute this perfectly, could it be mind-blowing?
WHAT MAKES OUR ADVENTURES – DREAMSCAPE?

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1. Define your world rules
NOW LET’S MAKE THIS STORY…

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1. Define your world rules
2. Needs initial WOW moment
NOW LET’S MAKE THIS STORY…

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1. Define your world rules
2. Needs initial WOW moment: CREATE MULTISENSORY EXPERIENCE
NOW LET’S MAKE THIS STORY…
• Touch
• Smell
• Wind
• Buttkickers
• Free roam agency

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1. Define your world rules
2. Needs initial WOW moment
3. Create Empathy
NOW LET’S MAKE THIS STORY…

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1. Define your world rules
2. Needs initial WOW moment
3. Create Empathy
• Action isn’t enough, your guest needs to have empathy for the characters and for each other
• Empathy is the ability to understand and share in the emotions of others on an intrinsic level
• Empathy allows you to create an actual real memory of being in an event not just observing and the event
NOW LET’S MAKE THIS STORY…

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1. Define your world rules
2. Needs initial WOW moment
3. Create Empathy: HOW TO USE VR TOOLS TO CREATE EMPATHY
• Creating a commonality amongst strangers
• Make the guest feel vulnerable
• Create a dangerous situation
NOW LET’S MAKE THIS STORY…

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1. Define your world rules
2. Needs initial WOW moment
3. Create Empathy
4. Leave’em on emotional high
NOW LET’S MAKE THIS STORY…

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HOW DO WE GET THE WORD OUT?

25. WORD OF MOUTH TAKES MANY FORMS
CREATE CONTENT TO GENERATE CONVERSATION

26. WORD OF MOUTH TAKES MANY FORMS
CREATE LINEAR AND DIGITAL ARTIFACTS

27. WORD OF MOUTH TAKES MANY FORMS
WHAT WHAT PEOPLE SAY AND SHOW

28. WORD OF MOUTH TAKES MANY FORMS
WHAT WHAT PEOPLE SAY AND SHOW

29. WORD OF MOUTH TAKES MANY FORMS
WHAT WHAT PEOPLE SAY AND SHOW

30. JENNI COOK
HEAD OF PRODUCTION, Dreamscape