Via the power of neuroscience and consumer electronics, we will routinely use wearables to relax, energize, sleep, and focus before this decade ends. These 'functional' wearables will provide direct, drug-free ways to access desirable states, moods, and modes that are biologically hard wired. Long term, wearable technologies will give consumers the power to unlock desired abilities and states within minutes so that we can each more fully achieve our potential and thrive. During the session, an overview of the field, products, and outlook for applications will be presented. Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. http://www.Augmentedworldexpo.com

1. The Future of Mental Superpowers
Using Wearables
AWE 2016
Wednesday, June 1st 2016

2. The Birth of a Category: Functional Wearables
Halo Neuroscience NervanaThync
Neuropriming Vagal StimulationNeurosignaling

3. Focus
Energize
Get motivated
Unwind
Feel good
Rest
Consumer digiceuticals - going beyond drinks and pills

4. Managing Energy, Stress, and Sleep
4
Caffeine
$140 Billion
Confidential Information
Alcohol
$250 Billion+
*Does not include recreational drugs
Supplements & Rx (off-label)*
$50-60 Billion

5. Sleep Market is Large and Ripe for a Solution
1
Institute of Medicine 2006 | 2
CDC 2013 Prescription Sleep Aid Use | 3
Pew Study 2013
50-70 million Americans
suffer from sleep disorders or
deprivation.1
>20 million Americans
suffer from stress-induced sle
ep problems
10 million (4%) of US
adults use sleeping aids
on a monthly basis.2
42 million sleeping aid
prescriptions in 20143
Sleep tracking is now routine
via apps and more than 20 million
activity trackers sold annually
Cognitive behavioral therapy & pills
do not meet the need

6. § First wearable to actively
modulate your physiology
§ Proprietary, nerve stimulation
technology
§ Lowers stress, improves sleep,
increases energy
§ Proven, long-term benefits
§ FDA exempt
Thync Technology is a Breakthrough

7. Out of 109 subjects 89 felt stronger effects with
the Vibes while only 9 preferred the Sham.
Thync is Rooted in Science
Vibes Are Strong and Lower Stress & Anxiety
-55
-45
-35
-25
-15
-5
5
15
25
35
45
PercentChangefromBaseline
Depression, Anxiety, Stress Scale (DASS)
Sham TEN
**
Depression Anxiety Stress

8. Product 1.0

9. The Power of the Story

10. The power to
energize and
relax without
drinks or pills.

11. The power to energize or relax without drinks or pills

12. Customer Usage Data

13. § Amazon reviews
§ Power user stories
§ User data analysis/portal
§ Testing by celebrity trainersand elite
athletes & organizations,
Customer Feedback and Product Reviews

14. Customers have run 110k+ vibes in 9 months since launch
User base is growing
39,765 43,194
calmenergy
Calm vibes:
539,125 minutes
Energy vibes:
396,107 minutes
Vibe ratings are improving
October 7th January 15th10/3 10/17 10/31 11/14 11/28 12/12 12/26 1/9
1500
2000
2500
3000
3500
4000
4500
Date
Activatedcustomers

15. This is a new frontier
“After trying Thync for two weeks, I was way
less anxious, generally happy, and slept like a
baby.”
Jessica P - Amazon 3/16
”I am literally taking less than half of my ADD
meds now that I am using this.”
Bonzai - Amazon 12/15
”A gamechanger for people looking to sleep
better.”
Thomas B - Amazon 2/16
” If you're looking for a little pep in the morning or
afternoon Thync beats that shot of caffeine. If you're
use to a whiskey in the evening to wind down - Thync
can do a better job.”
John M - Google Play 1/16
” This is a dream come true, no more sleeping
pills for me.”
Mywireless - Amazon 3/16
” In just a few minutes, the energy vibes have
been back on my feet and more alert when I feel
myself starting to drag.”
Dhon – Amazon 2/16
” Energize does a fantastic job! Like instant clarity of
thought even in the midst of a hangover, with an added,
slight energy boost.”
Byan - Cyclist - 2015

16. 1st year sales and engagement strong vs. other wearables
Fitbit founded
2007
1st sales, 5.5k
2009
1st report active users
37.5% quarterly active/units sold
2012
Thync TES
development begins
2013
1st sales, 7.4k
2015
6 months since 1st shipments
44.5% quarterly active/units sold
2016

17. Thync Relax Focuses on Top User Preferences
Vibe Breakdown – Top 10% Users Calm Vibe Usage Breakdown – Top 10% Users

18. Top Users are Motivated from the Outset
Top 100 users
All users
0%
10%
20%
30%
40%
50%
60%
1 2 3 4 5 6 7 or
more
Number of Vibes on Day 1
§ Key to doubling or tripling
weekly user retention % à
onboarding and expectation
for regular use

19. Studies

21. Thync Sleep Studies

22. Neurosignaling Lowers Daily Stress
Tyler et al, 2015 Nature Scientific Reports

23. Thync Stress Reduction Data

25. Focus
Energize
Get motivated
Unwind
Feel good
Rest

26. The Future of Mental Superpowers
Using Wearables
AWE 2016
Wednesday, June 1st 2016