A talk from the Work Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Cassie Li (DAQRI ): How AR can Improve Work Across Industries With so much discussion about the potential of AR across industries, it can be hard to navigate the overwhelming landscape and narrow in on a segment that is a good product-market fit. This session will walk through the traits of a range of industry segments, and highlight pros and cons of applying different types of AR solutions to each segment. Examples of successful AR solutions being used in specific industries will be discussed as case studies. http://AugmentedWorldExpo.com

1. HOW AR CAN IMPROVE WORK
ACROSS INDUSTRIES
AUGMENTED WORLD EXPO 2018
CASSIE LI
PRODUCT MANAGER, DAQRI HARDWARE PLATFORM
CASSIEZLI @DAQRI #AWE2018

2. AR INVESTMENTS HAVE GROWN MASSIVELY IN THE LAST
6YRS
Source: Digi-Capital

3. Source: Super Ventures, Q1 2017
…LEADING TO A LARGE, COMPLEX AR
LANDSCAPE

4. HOW DO WE NAVIGATE
THIS AR LANDSCAPE?

5. WHAT WE’LL COVER TODAY:
- MARKET SEGMENTS
- SUCCESS CRITERIA
- COMPANY EXAMPLES

6. AR TARGET MARKET SEGMENTATION
CONSUMER
ENTERPRISE
TO CONSUMER
ENTERPRISE

7. CONSUMER AR SEGMENT
USE LOCATION
• Low Price Point
• Socially Acceptable for Everyday Use
• Engaging Content Ecosystem
• ‘Invisible’ All-Day Comfort and Mobility
• Intuitive, Reliable User Experience
• Complete, Realistic Immersion
SCALABLE SUCCESS
BUYER
Consumer
END USER
Consumer
$
USE
Broad Range Home, Urban

8. CONSUMER AR EXAMPLES
GAMING
Source: Wired, Niantic, Google, Road to VR
TRAVEL / TOURISM

9. CONSUMER AR EXAMPLES
SHOPPING FROM HOME
Source: Ikea, Lowes, Cambria, NY

10. ENTERPRISE TO CONSUMER AR SEGMENT
USE LOCATION
• Proven ROI for Costs Required
• Socially Acceptable for Limited Use
• Easy Content Transfer & Creation
• Comfort and Mobility for Limited Use
• Trainable User Experience
• Close Representation of Reality
SCALABLE SUCCESS
BUYER
Enterprise
END USER
Consumer
$$
USE
Narrow Range Urban, Showroom

11. ENTERPRISE TO CONSUMER AR EXAMPLES
RETAIL & SALES
Source: Home Depot, American Apparel, Trigger Global, Mercedes-Benz

12. ENTERPRISE TO CONSUMER AR EXAMPLES
EDUCATION
Source: University of Calgary, Lifeliqe, Homesnap, Sotheby’s International, Pandora Reality, VR edTech, NY Times, Bloomberg
REAL ESTATE

13. ENTERPRISE AR SEGMENT
USE LOCATIONBUYER
Enterprise
END USER
Worker
$$$
USE
Narrow Range Indoor Office/Factory,
Outdoor
• Proven ROI for Costs Required
• Regulatory Compliance Met
• Integrated with Existing IT Systems
• Easy Content Transfer & Creation
• Guaranteed Worker Safety
• Comfort and Mobility for Limited Use
• Trainable User Experience
• Provides Relevant Content for the Job
SCALABLE SUCCESS

14. ENTERPRISE AR EXAMPLES
HEALTHCARE CONSTRUCTION
Source: DAQRI, Smithsonian, Touch Surgery, Mortenson, City of LA
TRAINING

15. ENTERPRISE AR EXAMPLES
MANUFACTURING MAINTENANCE
Source: DAQRI, Siemens, Royal BAM Group, US Navy
MILITARY

16. DAQRI WORKSENSE™ IMPROVES 5 ESSENTIAL JOB
FUNCTIONS
“I#need#to#show others this#issue#and#help#me#solve#it.”
“I#need#to#scan and#capture#my#as7is#surroundings.”
“I#need#to#maintain#equipment#tagged with#priority#data.”
“I#need#assembly#steps#to#guide me#without#errors.”
SHOW
Workforce2Need
SCAN
TAG
MODEL
GUIDE
Essential2Task
“I#need#to#model a#design#for#quality#before#I#build#it.”

18. THANKS FOR
JOINING!
REACH ME AFTER THE PRESENTATION
CASSIE.LI@DAQRI.COM
#AWE2018
VISIT OUR BOOTH TO TRY THE
DAQRI SMART GLASSES & WORKSENSE
BOOTH 305
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DAQRI AWE SPEAKERS & RECORDINGS
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PAUL CHEN
DAVID BEARD

19. AWE 2018