AWE TA is an Israeli startup founded in 2017 that has developed a new optical tracking sensor system that can track position and movement with unprecedented speed of 1ms and accuracy of less than 1cm and 1 degree. They have 15 employees, have filed 3 patents, and raised $1.75M to date. Their technology could enable new applications in VR/AR, manufacturing, robotics, and more. They are currently in discussions with many major companies and seeking $5M to further develop their product and expand their teams and marketing activities.
2. Slide 2
Company Status
• Founded in February 2017
• R&D office in Talpiot, Jerusalem
• Current employees: 15 (including 3 founding partners)
• Three patents filed (Both US and PCT) and Two Provisionals
• Received Israel Innovation Authority (Chief Scientist) Grant during first year of
operations. Currently applying for a second year grant.
• Funds raised: $1.75 Million
• $900k Seed Financing
• $850k from Israel Innovation Authority
3. Slide 3
VR Technology Today
Under 10ms: Key Metric for Nausea Avoidance
Sixdof Space added value
Optically compressing the entire room image onto a single line data set reduces a 2D image processing problem into
something more like an audio processing problem
4. Slide 4
Our Product
We have created a new optical tracking sensor system that represents a
breakthrough in both speed (1 ms) and accuracy (less then 1cm and 1
degree). There are no similar products in the market that can boast this
speed.
Qualcomm, our main competitor, is using a camera based solution which
requires the processing of millions of pixels of image data – significantly
slower.
Our initial market focus is to develop an inside-out, six degrees of
freedom (6DOF) tracking system for the VR market.
Link to Video
5. Slide 5
What We Do
We have created a new optical tracking system technology that
represents a breakthrough in both speed and accuracy.
Optics + Electronics + Algorithms
= Angular and X-Y-Z position
VR experience requires tracking neck tilts, rotation and the overall position in space – Six Degrees of Freedom or Sixdof
6. Slide 6
Our Product – In Summary
• Leverages existing room lights, not external beacons.
• Reports actual room position at very high speed.
LOW COST LOW POWER
LOW LATENCY INSTALLATION-FREE
7. Slide 7
Go To Market
OEM
• Participated in Samsung Runway
program.
• In discussions and under NDA with
most major AR/VR OEMs
• In advanced discussions with
planning pilot project with a major
OEM.
AR / VR
• Received letter of interest from
major AR headset manufacturer.
• In high-level discussion with many
AR headset manufacturers to use
our tracking technology.
• Requested by military and military
contractors to demonstrate our
technology.
Other Industries
• In talks with multi-national
manufacturers – automotive and
others - to bring our technology into
their manufacturing floor.
• Discussions with various multi-
national robotics and drone
companies regarding using our
technology in their products.
8. In 2018, VR/AR headset manufacturers are
targeting 12 million headsets being sold with
a 50% annual growth.
One million service robots & indoor drones
are sold annually with an expected 10%
increase per year.
High-end manufacturing plants. By 2025, we
expect to be seeing $5m annual revenue.
Other fields like shopping centers. By 2025,
we expect to be seeing $5m annual revenue
from this other markets.
By 2025:
$70m Annual
Revenue
9. Slide 9
The Team
Mark Goldfarb, CEO
• Pioneer in application of technology into
businesses, schools, and homes, managed
companies in both the US and elsewhere.
• Experience with governmental and
municipal institutions, investor relations,
and team management.
Daniel Greenspan, CTO
• Consulted and worked for leading hi-tech
firms: design and development process,
key roles in flagship designs.
• Holds patents across the fields of Optics,
System Design and Caching.
Dr. Klony Lieberman, VP R&D
• Expert in advanced optical imaging
techniques/optical system design,
cofounded companies in the field,
developed range of optical designs for
human-machine interface.
• Authored over 40 papers in leading
scientific journals, holds numerous
patents.
10. Slide 10
Funding Target
• Create production-ready
optic modules
• Enable the productization of
the full six-degree sensor
• Ramp up hardware and
firmware integration with
customer products
Target: Raise $5M for a Two-Year Runway
• Set up parallel engineering teams for
non-VR industries: Analysis,
prototyping and commercial
implementation
• Bulk up engineering, support,
marketing, teams to be able to handle
additional opportunities
• Go-to-Market Activities
$3M
$2M
