Analyse du produit iPhone et Blackberry. Comparaison des deux produits et préconisations. Mon profil: http://www.viadeo.com/fr/profile/audrey.rouquette Twitter: https://twitter.com/AudreyRouquette Aliaz: http://aliaz.com/audrey-rouquette

1. Business Model
Iphone VS Blackberry
Bethmont Laura – Rouquette Audrey – Blondin Adrien

2. Customer segments
Blackberry Iphone
• Professional target (email • Customer with design &
send and receive) simplicity approach
• Hedonist & professional • Young people (prescriber)
consumers
• Innovators & Early adopters

3. Value Proposition
Blackberry Iphone
• Professional application • Design sensibility, ergonomics
interfaces and creativity
• Multiple tools for business (read
many files) • Convenience & simplicity
• Know-how of quality and reliable • Performant customer services
• Push technology • Training for user « Genius bar »
• Security • Multi task product (music,
games,
• Environment global « Apple »

4. Customer relationship
Blackberry Iphone
• Faithfull strategy • Community apartenance
(following brand évolution)
• Individual conquest
• Life style
• Development of business
events to present new • Way of thinking
technologies
• Feel special

5. Channels
Blackberry Iphone
• Specialize store (Fnac, • Apple Store
Virgin, Phone House)
• Apple Web site
• All operators
• Specialize store
(Fnac, Virgin, Phone House)
• All operators

6. Revenues Streams
Blackberry Iphone
• Sales : 8,3 M • Sales : 20 M
• Turnover : $4,17 B • Turnover : $12B
• Personal services • Applications sales
• Additional sales
• Applications sales

7. Key Activities
Blackberry Iphone
• Events with professionals • Events in Apple Store
• Innovation • Teasing with annual
Keynote
• Core business :
professionals’ solutions • Innovation capacity
• Application development

8. Key Ressources
Blackberry Iphone
• R&D • Jonathan Ive (designer)
• Engineer • Steve Jobs (ex-CEO)
• Software & Server • R&D
• Professional image • Brand notority

9. Key Partners
Blackberry Iphone
• Phone operators • Phone operators
• Applications Creator • Coopetition with Samsung
(Screen technology)
• Applications Creator

10. Cost Structures
Blackberry Apple
• Employees • Store
• Raw Materials • Employees
• Maintenance Server • Raw Materials
• R&D • R&D
• Communication • Communication

11. IPHONE vs
BLACKBERRY
Performance & Technology
Vs
Design & User Friendly

12. Strategy
recomendations
Integration for Blackberry in China, India, Brazil
market
Create a service for businesses customers : replace
the Blackberry (with contact, mail and schedule
synchronization) directly.