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How	to	Use	Video	Insights	for	
Better	Agile	Business	Decisions
2
Monika Wingate	
CEO	and	Co-Founder
Digsite
Travis	Nilsson
VP	of	Partnerships
Voxpopme
Kathy	Jares
Consumer	Insights	Manager
Beam	Suntory
Michael	Cai
President
Interpret
Your	Speakers
The	Evolution	of	
Video	Insights
4
Difficult Easy
Data	Collection
5
20	min
2	min
5	min
2	min
Applications
Long	Form Short	Form
6
Slow Fast
Analysis
7
Complex	Research	Studies
• Ethnographic	emersion
• Extensive	travel
• Complex	measurement
• Extended	team	decisions
Capture	Everyday	Experiences			
Thoughts	and	Feelings
• Customer	experiences
• Emotional	context
• Ad	&	product	feedback
• Agile	team	alignment
Use	of	Video	Analysis
10
Introducing	Digsite	Video	Sprints
Group	Discussion Video	Stories In-Depth	Feedback
Questions?
Monika Wingate
monika@digsite.com
+1	844-344-7483	x700
www.digsite.com
Monika Wingate	
CEO	and	Co-Founder
Digsite
Travis	Nilsson
VP	of	Partnerships
Voxpopme
Kathy	Jares
Consumer	Insights	Manager
Beam	Suntory
Michael	Cai
President
Interpret

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